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This vocational course covers every aspect of blogging. Each lesson includes a practical assignment which is based on the real world of blogging.
We have recently added a brand new topic to lesson 4, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how bloggers can integrate it into their roles.
All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Starting your blog
Learn how to name, create and design your own blog, using standard web tools.
Apply these techniques by creating a real-world blog.
State some of the common terminology used in blogging.
Lesson 02: What to write
Describe the purpose of an effective post.
Explain the purpose of researching and forming a valid opinion for each post.
Apply these techniques to a real-world exercise.
Lesson 03: Who to write for
Define your blog’s target reader.
Explain how to adapt your writing style to suit their needs.
Apply these factors to a blog post.
Lesson 04: Blog writing techniques
List the key techniques used in writing good blog posts.
Discuss the use of AI auto content tools. New topic
Apply those techniques to real-world exercises.
Lesson 05: Use of images, audio and videos
Understand the importance of images and other content.
Know where to source images from.
Understand the key points of copyright law that applies to bloggers.
Lesson 06: Using social media
Understand the most effective social media for bloggers.
Use social media to amplify your blog’s reach.
Lesson 07: Writing SEO friendly blog content
Explain what an SEO article is.
Define what an SEO article is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Explain how to use keywords in an article.
Apply these objectives to a range of practical exercises.
Lesson 08: Pay per click ads
Understand what a PPC ad is.
Look at PPC advertising across the web.
Write a Google Ads advert with keyword identification.
Lesson 09: Proofreading your content
List a proofreader’s personal qualities.
Explain what a proofreader does.
Discuss effective proofreading methods, disciplines and techniques.
Describe how to proofread your own content.
Lesson 10: Monetising your blog
Understand the different ways you can make money from your blog.
Apply these techniques to you own blog.
Lesson 11: Keeping your blog legal
List the laws that can affect bloggers in the UK.
Explain the implications of those laws.
Define how to write controversial posts that keep within the laws of libel.
Lesson 12: Maintaining your blog
List the techniques available to ensure your blog’s long-term popularity.
Apply these techniques to a real-world blog.
Money back guarantee
If you decide to purchase this course you will be protected by the Consumer Rights Act 2015.
You may request a full refund for any reason within 14 days of your enrolment date.
We will process your refund within five working days of receiving your email, but it may take longer to reach your card or account.
Payment will be refunded by BACS, PayPal or directly back to the card you paid with.
Thismoney-back guaranteedoes not affect your other legal rights.
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Payment options
This course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from whichever country you live in.
You can either pay the fee in full, or over four monthly instalments of £137.37including VAT.
We also provide a full money back guarantee, which means you can get a refund on your course within 14 days if you are not satisfied with it.
Organisations including BT, John Lewis and Vodafone use our courses to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new blogging skills directly to their jobs.
Interested in booking this practical blogging course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
The course was very helpful in making me aware all the aspects of blogging. The course content is easy to understand, to the point and well structured. I learned how to write an interesting blog post, how to engage readers and most importantly how to be concise.
I enrolled in the hope of being able to write to a professional level. I am very happy with the honest feedback and feel I have developed as a result of it. The tutorial support was fantastic.
The course content was thorough and interesting, covering all the important aspects. I learned how to set up and maintain a decent music blog. Plus lots of ideas and inspiration for content.
The course not only helped me to enhance the quality of my writing but also, with my tutor's sage advice, to understand each of the fundamental aspects of principles of blogging. To my mind, it was very comprehensive.
The course met all my expectations. The tutorial support was exceptional - great support throughout the course. My tutor was always there to respond to questions, timely in providing in-depth answers.
I had never had any formal blogging training before. The tutorial support was spot on. The course content was very relevant and made me consider the way I wrote. I was taught exactly what people expect from a business blog, which was was something that was previously unclear to me.
I wanted to learn the how to blog properly to help with my business. The tutorial support was very helpful, and the course content was clear, well-structured, with hands-on instructions.
CMP has opened doors to my dream of sports blogging. I had doubts whether to enrol, but CMP have changed the way I think about online learning. I can now write with the confidence.
I can recommend CMP for blogging training, as my blog, about Swansea City FC, won the Best Sports Blog title in the Wales Blog Awards. The judges said my passion for my team shone through and the blog was a must-read for the fans.
I signed up for the course after noticing CMP on the internet. Personally, I think this course is perfect. Why pay more, when all the knowledge you need is with CMP? I plan to study further with CMP.
This course matched my needs perfectly. The course exceeded my expectations - it provided a number of valuable nuggets of information that have been of benefit already and will continue to do so in the future.
The course did what it said on the tin. The content was delivered in concise, interesting lessons and the assignments were interesting to do and aided learning. I learned how to develop my own web voice. The tutorial support was outstanding.
I have always had an interest in blogging and decided to take it further. I don’t think the course could have been improved upon. The lessons were sent quickly when requested and in many cases coursework was marked in one day.
This course has more than met my expectations. The tutorial support was excellent, and the course content was good. I would definitely recommend as I have thoroughly enjoyed the course and felt as though I was achieving something.
Within a few weeks of enrolling on this blogging course, I had my first article accepted, and soon after that, I was paid for my work. The support I received enabled me to earn money, and gave me back my confidence. I would not hesitate to recommend this course!
The course very much met my expectations. The tutorial support was super. The support was very straightforward and honest. There was a good deal of constructive criticism, but always with positive reinforcement.
This course definitely changed my life! Starting my own blog was a high moment in my career so far. It was selected by RCA to promote Beyoncé's new album! I exclusively released tracks and quotes from Beyoncé until her new album "4" was released.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
A blog gives you the chance to write about the issues that are important to you.
From sport and music to fashion and health, this blogging course will show you how to do it effectively.
Your blog will remain unseen without the right training. But our online blogging course
will show you how to build and maintain a first-class, engaging blog that attracts visitors.
You can start sharing your opinions and passions with the online community within days of signing up.
The course is ideal for:
People who want to start a blog from scratch.
People who need to write engaging and original content for their existing blogs.
Businesses, freelancers and service providers who want to attract more customers.
People who need a career blog to showcase their skills and boost their prospects.
Experienced writers and journalists who want to add blogging to their skillsets.
People who want to start blogging as a hobby.
Successful graduate Jayne Whytock told us:
“Within a few weeks of enrolling on this blogging course, I had my first article accepted, and soon after that,
I was paid for my work. The support I received enabled me to earn money, and gave me back my confidence.
I would not hesitate to recommend this course!” Read her review
Experienced bloggers have also found this course has helped them to sharpen their skills, updated them on the latest techniques, and helped them start earning money from blogging.
See what this blogging course teaches
You will learn how to:
Identify an original subject to blog about.
Create and design your blog.
Write interesting, engaging and entertaining posts.
Promote your blog on social media platforms and optimise it for search engines.
Engage visitors, generate comments, and increase site traffic.
Monetise your blog.
The course also teaches how to blog safely, by applying laws including copyright, privacy and libel. See course subjects
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to write real-world posts right from the start.
It will teach you how to launch your own blog quickly, even if you are a complete beginner.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another successful learner, Adrian Nung told us: “The tutorial support was exceptional.
My tutor was always there to respond to questions, timely in providing in-depth answers. Read his review
As a certified blogger, you could be:
Earning money by blogging for businesses and content agencies.
Giving your own blog the edge in a highly competitive market.
Putting your own business on the map by using a blog for marketing.
If you enjoy writing, then blogging is a great way to express your creativity and get your views out there.
As a blogging course learner, you will work 1-2-1 with Justine Holman, who is a professional blogger, content writer, copywriter and copywriting consultant.
Justine has written content for many large organisations, and has run campaigns that integrate copywriting, PR, social media and SEO.
She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Justine has also provided professional training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
This vocational course covers every aspect of blogging. Each lesson includes a practical assignment which is based on the real world of blogging.
We have recently added a brand new topic to lesson 4, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how bloggers can integrate it into their roles.
All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Starting your blog
Learn how to name, create and design your own blog, using standard web tools.
Apply these techniques by creating a real-world blog.
State some of the common terminology used in blogging.
Lesson 02: What to write
Describe the purpose of an effective post.
Explain the purpose of researching and forming a valid opinion for each post.
Apply these techniques to a real-world exercise.
Lesson 03: Who to write for
Define your blog’s target reader.
Explain how to adapt your writing style to suit their needs.
Apply these factors to a blog post.
Lesson 04: Blog writing techniques
List the key techniques used in writing good blog posts.
Discuss the use of AI auto content tools. New topic
Apply those techniques to real-world exercises.
Lesson 05: Use of images, audio and videos
Understand the importance of images and other content.
Know where to source images from.
Understand the key points of copyright law that applies to bloggers.
Lesson 06: Using social media
Understand the most effective social media for bloggers.
Use social media to amplify your blog’s reach.
Lesson 07: Writing SEO friendly blog content
Explain what an SEO article is.
Define what an SEO article is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Explain how to use keywords in an article.
Apply these objectives to a range of practical exercises.
Lesson 08: Pay per click ads
Understand what a PPC ad is.
Look at PPC advertising across the web.
Write a Google Ads advert with keyword identification.
Lesson 09: Proofreading your content
List a proofreader’s personal qualities.
Explain what a proofreader does.
Discuss effective proofreading methods, disciplines and techniques.
Describe how to proofread your own content.
Lesson 10: Monetising your blog
Understand the different ways you can make money from your blog.
Apply these techniques to you own blog.
Lesson 11: Keeping your blog legal
List the laws that can affect bloggers in the UK.
Explain the implications of those laws.
Define how to write controversial posts that keep within the laws of libel.
Lesson 12: Maintaining your blog
List the techniques available to ensure your blog’s long-term popularity.
Our blogging course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in blogging, which is recognised in the UK and beyond. It proves you are a certified SEO specialist.
These certifications will enable you to apply for blogging and content writing jobs, demonstrate your credibility as a freelance, or use your new blogging skills in the workplace.
How long will it take to complete this blogging course?
This blogging course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 4 hours per week to their studies, will usually complete the course within 4 months.
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
This blogging course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Why you’ll benefit from studying with us
Certification and awards
Our UKRLP listing
Take our Google SEO challenge
Enquire about this course for staff training
Enquire about this course
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Blogging course tutor: Justine Holman
