Description
Become a certified copywriter
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Trusted by businesses across the UK
Online copywriting course (QLS level 4)
An accredited copywriting course for individuals and businesses
Copywriting course video
I wanted to develop my copywriting skills in order to assist me in my current job role as a marketing executive and to use these skills in future roles too.Summary
Price: £494.50 or 4 monthly payments of £123.62. See payment options
Duration: Self-paced as long as you need
Requirements: Good written English. Take our copywriting challenge
Tutor marked assignments: 20 practical tutor marked assignments. See course subjects
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Real success stories from real people
Rachel’s copywriting business takes off
Copywriting course learner, Rachel Nottingham got in touch with us recently to tell us her copywriting business is thriving!
She told CMP: “Things have been growing steadily and I am really pleased to say that I have now reached full capacity. I will be looking to take someone on to help me with the writing side of things”
This copywriting course is used and trusted by:
Staff training and group bookings
Organisations including BT, Disney, John Lewis, Oxfam and Vodafone have chosen this copywriting course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new skills directly to their jobs.
Interested in booking this copywriting course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
Copywriting course subjects
This vocational course covers every aspect of copywriting. Each lesson includes a practical assignment which is based on the real world of copywriting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course. Your tutor will also be on hand to answer any questions you may have throughout the course.
Lesson 01: Copywriting basics
- Examine what a copywriter does, and the qualities they need.
- Describe different types of copy.
- Explore tone of voice.
- Recognise different good and bad copy.
Lesson 02: Copy presentation
- Submit copy to various platforms in recognised formats.
- Create an industry-standard cover sheet.
Lesson 03: Researching your subject
- Carry out fast and effective internet and social media research.
- Apply internet and social media research skills to a practical scenario.
Lesson 04: Terminology
- Identify specialist copywriting terminology.
- Locate online glossaries.
- Translate common terms in to layman’s English.
Lesson 05: Industry codes of practice
- Explain the need for codes of practice within the copywriting industry.
- State where to find the relevant codes online.
- Demonstrate a basic working knowledge the codes and how to apply them.
Lesson 06: How to write great copy
- Define the qualities needed to make copy attractive and effective.
- Explain the need to write with your reader in mind.
- Explain the importance of good spelling, grammar and punctuation.
- Define the techniques that apply to most spheres of writing.
- Apply these techniques to a range of practical exercises.
Lesson 07: Effective headings
- Explain the qualities of an effective heading.
- Describe the principles and techniques involved in writing headings.
- Apply these techniques to a range of practical exercises.
Lesson 08: Advertising content
- Define what an advertising feature is.
- Explain why advertising features are used and why they can be effective.
- Explain how to choose original subjects for advertising features.
- List the writing techniques used to make advertising features effective.
- Explain what advertising copy is and where it’s used.
- Define the qualities that help advertising copy have impact and success.
- Write pieces of advertising copy for a selected market.
Lesson 09: Direct mail and email
- Explain when direct mailshots can be used effectively.
- Define the qualities that help direct mail copy to have impact and success.
- Explain how headings can be used effectively.
- Define how email shots are different and the qualities needed to make effective use of them.
- Write direct mail copy for a selected market.
Lesson 10: Email marketing
- Explain what email marketing is and what it’s used for.
- Describe the qualities of effective email marketing.
- Write a great subject line.
- Explain how to use ebooks, whitepapers and other marketing material as incentives.
- Write email marketing copy for a selected market.
- Know how to create automated emails.
- Understand email marketing’s role in sharing long-form content.
Lesson 11: Press releases
- Define the qualities that help press releases to have impact and success.
- List the occasions when the use of press releases is appropriate.
- Define the importance of a press letter and when it can be used effectively.
- Explain the importance of presenting, and sending, press releases correctly.
- Write press releases for a selected market.
Lesson 12: Press advertisements
- Understand what a press ad is.
- See the briefing process and your role within it.
- Work on the four key elements of an ad.
- How to write a press ad.
- Write for business to business (B2B) publications.
Lesson 13: Sales pitches, presentations and proposals
- Explain and use techniques for writing copy which companies use to promote themselves and their businesses, including:
- Pitches.
- Presentations.
- Proposals.
Lesson 14: Leaflets and brochures
- Understand what brochures and leaflets are and how they compare.
- See why a business would choose either a brochure or a leaflet.
- Identify the key elements included in brochures and leaflets.
- Write content for a successful leaflet.
- Produce a brochure containing the main components.
Lesson 15: SEO content and articles
- Explain what an SEO article is and what it is intended to achieve.
- List the stages involved in writing an SEO article.
- Demonstrate how to identify key search words.
- Explain how to use keywords in an article.
- Apply these objectives to a range of practical exercises.
Lesson 16: Social media and blogs
- Understand the basics of social media.
- Discuss the differences and similarities between social media sites.
- Discuss the copywriter’s role in social media marketing.
- Explain how to write social media copy.
- Know what a blog is, and how to start and maintain one.
Lesson 17: Pay per click ads
- Understand what a pay per click advert is.
- Look at pay per click advertising across the web.
- Gain an understanding of the importance of Google AdWords.
- Write an Google Ads advert with keyword identification.
- Help clients with Google Ads and earn a living.
Lesson 18: Newsletters
- Write and compile a newsletter.
- Understand what is included in a newsletter.
- Compile newsletters for a specific audience.
- Explain the relevance of newsletters to ecommerce.
- Write and compile a newsletter.
Lesson 19: Brand names and outdoor advertising
- Understand how to develop a brand name.
- Write a brand strategy.
- Find out where outdoor advertising is relevant and how to engage with it.
Lesson 20: Finding work and developing your career
- List strategies for promoting your web presence.
- Select appropriate ways to start finding copywriting and editing work.
- Explain how to negotiate fees and tie up details of copywriting jobs.
- Learn about simple accounting and registering as a self-employed copywriter.
Copywriting course certifications
Our copywriting course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in copywriting, which is recognised in the UK and beyond. It proves you are a certified copywriter.
These certifications will enable you to apply for copywriting, content writing and social media jobs, demonstrate your credibility as a freelance, or use your new skills in the workplace.
Copywriting course tutor 1: Justine Holman
Copywriter | copywriting consultant | editor
As a copywriting course learner, you will work 1-2-1 with either Justine Holman, Lucy van Biljon or Julian Brouwer (below). They are all professional copywriters and copywriting consultants with many years’ experience.
Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, and social media.
She has also provided copywriting training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
Justine will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Copywriting course tutor 2: Lucy van Biljon
Copywriter | Proofreader | PR manager | Journalist
Lucy has worked with both B2C and B2B clients ranging from Marks & Spencer to Lurpak.
She has also provided copywriting training for some well respected businesses, including the BBC, BT, Domino’s Pizza, Royal Mail and The Times.
She will mentor you, mark your assignments, and give you expert advice.
Copywriting course tutor 3: Julian Brouwer
Copywriter | freelance journalist | Columnist | Creative writer
Julian’s writing has taken him all around the world and to New York, where he worked for some of America’s top publications. He also found time to pen a daily column for the Daily Express.
He has also written a string of short stories and is currently working on his first full-length book “Bi-polar Hack” which will be out next year.
Julian has also provided writing training for some well respected businesses, including Cancer research UK, Santander, United Nations and Virgin Holidays.
He is often praised by our copywriting course learners, for his good-humoured and encouraging manner.
Money back guarantee
If you are not 100% satisfied with your course you are entitled to a full refund within 14 days of your enrolment.
There are no catches or exceptions. For more information, please see our money back guarantee page
Copywriting course overview
Do you want to become an in-demand copywriter? Our copywriting course will give you the skills and certifications you need.
You will learn how to write original, persuasive and engaging copy that gets results.
Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.
Successful graduate, Jonathan Green, thought the course content was perfect.
It related to his current job role, so he could immediately apply what he was learning,
to his everyday work. Read his review
Another successful graduate, Elena Vivaldi, launched her own freelance copywriting business during the COVID-19 lockdown and is already attracting clients. She is the latest of a number of learners who have gone on to successful freelance copywriting careers. Read lots more learner success stories
Our hands-on copywriting course will teach you how to:
- Craft copy that engages readers and persuades them to act.
- Adapt your writing for different markets and formats.
- Write effective copy for websites, blogs and social media.
- Develop brand names and write effective sales copy.
- Integrate your copy with SEO.
You will also learn how to present your copy professionally, carry out targeted research, and comply with the advertising codes of practice.
The course is ideal for:
- Beginners.
- People who want to start a freelance business.
- Copywriters who want to develop their skills.
- People who work in marketing and sales.
- Staff training and development.
- Journalists and writers who need to retrain.
- Freelancers and small business owners.
- Interpreters, translators and virtual assistants.
There is a strong demand for certified copywriters these days. Most organisations need people who can write effective copy for:
- Webpages, blogs and social media.
- Advertisements, brochures, leaflets and sales presentations.
- Direct mail and emails.
- SEO articles and pay per click ads.
- Press releases and advertising features.
Our online copywriting course teaches you to write for all these areas and others. And you can use the work you produce in the course assignments in your career portfolio. See all 20 course subjects
You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another learner, Matt McAdam, who took the course with us earlier this year, told us: “The tutor support went above and beyond.” Matt was also impressed at how “varied and in depth” the course content was. Read his review
As a certified copywriter, you could be:
- Delivering high-quality content for a business or an organisation.
- Building your own copywriting agency, and choosing your own hours, clients and projects.
- Earning up to £33,000 a year, or up to £40 an hour as a freelancer.
If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.
We have an excellent track record in helping our copywriting learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below, and you can read lots more success stories on our copywriting success stories page
- Elena launches copywriting business during lockdown
- Digital marketing role for copywriting course graduate
- Copywriting course graduate lands senior copywriter role
- Copywriting course graduate kickstarts his freelance career
- Two new clients for copywriting course graduate
Copywriting course reviews
I wanted to break in to the profession of copywriting through a reputable and accredited online programme. The tutorial support was amazing!
The course content was extremely thorough and well presented. The size of the lessons made it easy for me to absorb all the information and retain it.
I wanted to try to find copywriting work after being made redundant. I needed to get some practice and an accredited certificate, and benefit from CMP’s expertise and feedback. The course was detailed, with useful feedback.
Justine's comments have truly made me feel confident as a writer and for that, I am extremely grateful. I feel like I have learned everything I need to know to become a great writer. I have recommended this course to so many people already!
I chose CMP after researching many other online copywriting courses and I wasn’t disappointed. The course content, student support and communication were second to none.
This course really changed my opinion about online courses. It did more than meet my expectations, it was a real investment in my copywriting skills. I think the tutors are really professional, always there with relevant advice for you.
The course content was good, as it covered all the necessary aspects of copywriting. It was also broken up in a way that was manageable and not overwhelming. I learned how to write more effectively, for different mediums and purposes.
The tutorial support was amazing, it was so helpful and I can use it going forward in my new career. My biggest learn was that actually I’m better at writing than I thought I was, it was a real confidence boost.
It's a great course that covers all the fundamentals of copywriting. But it was a lot more than that actually because it touched on areas like social media, codes of practice and looking for work strategies. The tutorial support is the strongest point of the course. Sincere and professional feedback that really helps you learn and grow.
The content is well presented and it is structured in such a way that you can immediately apply what you just learned.
The course was more thorough than I expected. I appreciated receiving detailed and encouraging feedback and critique.
The course content is broad and detailed. It covers many of the aspects I expected, and a few that I hadn't considered.
Lucy was detailed, supportive and enthusiastic. I am so grateful for her support and guidance.
The course content was excellent. I learnt how to fine-tune my work, and focus on the audience's needs.
Justine Holman was a fantastic and inspiring tutor. I very much appreciated how prompt she was in reviewing my assignments.
Overall, I am very pleased with the course.
See all copywriting course reviews
Proven track record for success 🚀
This copywriting course has an outstanding track record in helping people find work and establish themselves as successful freelancers.
At the end of your course, we give advice on which copywriting agencies to join, which rates to charge and how to market yourself correctly, and we also help you to devise a step by step plan to help you find clients.
Check out our learner’s freelance businesses and success stories below:
Elena launches copywriting business during lockdown
Elena Vivaldo launched her business, Vivaldo Copywriting during the Covid-19 lockdown, and already works with several businesses… Continue reading
Rachel’s copywriting business takes off
Copywriting course learner, Rachel Nottingham got in touch with us recently to tell us her copywriting business is thriving!.. Continue reading
Copywriting course accreditation and quality
We comply with the very highest external standards. We are:
- Registered by the UK government.
- Accredited by two recognised organisations
- Quality endorsed under The Quality Licence Scheme
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Staff training and group bookings
Organisations including BT, Disney, John Lewis, Oxfam and Vodafone have chosen this copywriting course to train individual staff members and whole teams.
Interested in booking this course for a member of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
How does the course work?
Our courses are delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
How long will it take?
This copywriting course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 5 hours per week to their studies, will usually complete the course within 4 months.
What will I need?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our copywriting course:
- Access to a computer, tablet or similar device.
- Internet access.
- Microsoft Word or equivalent: OpenOffice, iWork pages.
- An email account.
What happens when I enrol?
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
Copywriting course payment options
This copywriting course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.
Will you pass our copywriting challenge?
Read our latest copywriting blog and advice posts
Our advice blog is packed with content to help you expand your copywriting knowledge.
Copywriting course FAQ
| Questions | Answers |
|---|---|
| Is this copywriting course accredited? | Yes. The course is externally accredited by 2 recognised organisations. It is also quality endorsed under the The Quality Licence Scheme. |
| How long will the course take? | This copywriting course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this copywriting course, will usually complete it within 4 months. |
| Can I take time out? | Yes, many of our copywriting course learners take breaks from their studies, and continue from where they left off. |
| What certifications will I receive? | You'll receive the Accredited CMP Diploma in Copywriting. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course). |
| Can I study this course if I don't live in the UK? | Yes, this course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in. |
| Do you send the certifications overseas? | Yes. There are no additional charges for this. |
| Can I apply for a job with the certifications? | Yes, many of our copywriting course learners use the course and the certifications on their CV to apply for jobs. |
| Will this course show me how to get started as a freelancer? | Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance copywriter. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance. |
| Can this course be used for staff training? | Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use this copywriting course to train their staff. Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to. |
| How many tutor marked assignments are there? | There are 20 lessons on this copywriting course, and 19 of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments. |
| Can I resubmit assignments if I fail? | Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit. |
| How much tutor time do I get? | This is one of the only online copywriting courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more! |
| Can my employer pay for this course for me? | Yes, on the second page of the copywriting course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day. |
| Will I have to start straight away? | No. Because the course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later. |
| Can I pay for this course monthly? | Yes. The payment plan for this copywriting course is 4 monthly instalments of £123.62. Unfortunately monthly instalments cannot be used with a discount or promotional offer. |
| When can I enrol? | You can enrol on our copywriting course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to. |
Why you’ll benefit from studying with us
