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Discount code: EASTER46 Offer ends: 21/04/25 – 11pm (Monday)
Trusted by businesses across the UK
Copywriting course success stories
This copywriting course has an outstanding track record in helping people find work, establish themselves as successful freelancers and generate new income streams. It is also used by numerous respected organisations for staff training purposes.
CMP online course graduate, Josie Ryan, has recently launched her own business offering proofreading, copyediting, copywriting and academic writing services. See Josie's website Josie specialises in writing commercial content for websites, newsletters, blogs, adverts, [...]
Copywriting course learner, Rachel Nottingham got in touch with us recently to tell us her copywriting business is thriving! Rachel chose to study with us in the hope of switching careers. She was an [...]
CMP copywriting course graduate, Robert Lowton, has just started his own business called Lobster Copy. Robert, who recently graduated from his copywriting course, aims to provide all if his clients with words that engage, [...]
CMP copywriting course graduate, Katherine Hooper, has made the jump from law to copywriting! Katherine came to us as a qualified, non-practising solicitor who wanted to switch careers. Our copywriting course equipped her with [...]
CMP copywriting course graduate, Bekki Hall, has just started her own business. Bekki, who graduated from her CMP course recently, is providing copywriting and copyediting services as well as communication and content consultancy. She [...]
CMP copywriting course graduate, Umberto Schramm, has just started his own freelance website called Umberto Writes. If you require a qualified and passionate copywriter to take care of advertorials, online campaigns, blog posts, sales [...]
Arsenal Football Club are using our copywriting course to train members of their marketing team. Copywriting is a very in-demand skill these days, especially among people who work in marketing orientated roles. Arsenal are [...]
CMP online course graduate, Vanesha Peach, has just started her own business called Peach Revolution. Vanesha, who graduated from her CMP course in recently is offering her services in copywriting, translation, proofreading and editing [...]
CMP copywriting course graduate, Emmy Fyles, has just started her own business. Emmy, who graduated from her CMP course recently, is offering copywriting services for advertisements, websites, social media, product descriptions and company newsletters. [...]
CMP copywriting course student, Gayle Edwards has now been running her own copywriting business for just over a year. Gayle offers specialist content and copywriting services to businesses and also offers a DIY support [...]
CMP copywriting course graduate, Rebecca Carter, has just started her own business called Copy That! Media. Rebecca, who graduated from her CMP course recently, has wealth of experience from over 13 years' working in [...]
One of the country's leading mental health charities, Mind, has enrolled several of its staff members on to our online copywriting course. The three staff members began their courses in March, and are making [...]
Copywriting course student, Shirley Treanor has been running her own successful copywriting and content creation business from home. Shirley completed our copywriting course with distinction and also used our free Elite career coaching programme [...]
CMP copywriting course graduate, Luca Favaro, has launched his own website offering his services as a commercial copywriter for the healthcare industry. Luca is here to provide professional copywriting services to businesses of all [...]
CMP copywriting course graduate, Richard Newell, has recently launched his own business called Perception Copywriting. Richard, who graduated from his CMP course recently, is focussing on crafting words into messages that truly resonate with [...]
CMP copywriting course graduate, Donna Lodge, has had two highly rated children's books published, since completing her course in May 2023. The books follow the adventures of Caleb the Campervan as he travels around [...]
Successful copywriting course learner, Bronagh McInerney is now running her own freelance business from home. Bronagh launched copywritertranslator.com earlier this year, and is already seeing great results. She told CMP in her TrustPilot review: [...]
Successful CMP copywriting course student, Fraser Ponsford, has landed a job as a full-time copywriter for Unily - a software company specialising in internal communications, based in Surrey. He told us recently: "In my [...]
Vodafone are using our copywriting course to train a team of 7 members of their marketing team. They are one of many organisations who are using this highly effective course to develop their employee's [...]
CMP copywriting course graduate, Neil Hay, has started his own business. Neil, who graduated from his CMP course recently, is now offering copywriting services, with the aim to help SMEs improve their online presence [...]
🐣 Easter Sale 🐣 Save 46% on this course
Discount code: EASTER46 Offer ends: 21/04/25 – 11pm (Monday)
PayPal - pay later
With PayPal’s pay later option you can spread the cost of your course over three or more equal monthly payments, with discounts included and with 0% interest.
Please select ‘PayPal pay later’ on the second page at the checkout. You will then be redirected to PayPal to set everything up.
Please note: If you are eligible for PayPal – pay later, the option to use this method will display when you are directed to PayPal and have logged into your account.
If this option is not displayed after you have logged in, then unfortunately you do not meet PayPal’s criteria.
Used and trusted by:
Unlimited tutor support
Personal assignment feedback
Flexible study – no deadlines
Staff training options
Help finding work
Use the assignments to build a copywriting portfolio
I wanted to develop my copywriting skills in order to assist me in my current job role as a marketing executive and to use these skills in future roles too.
The course met my expectations as it provided me with much-needed knowledge of how to write effective copy for a wide variety of marketing communications.
I thought the tutorial support was very helpful. My tutor was always on hand to answer my questions and responded very promptly.
The course content was perfect. It related to my current job role in every way so I could immediately apply what I learned in each lesson to my everyday work.
I learned about different types of copy and how it can successfully benefit you as the writer and your business. As a result, I have enhanced my writing skills and have been able to put it to good use already.
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Payment options
This course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from whichever country you live in.
You can either pay the fee in full, or over four monthly instalments of £137.37 including VAT.
We also provide a full money back guarantee, which means you can get a refund on your course within 14 days if you are not satisfied with it.
Real success stories from real people
Rachel’s copywriting business takes off
Copywriting course learner, Rachel Nottingham got in touch with us recently to tell us her copywriting business is thriving!
She told CMP: “Things have been growing steadily and I am really pleased to say that I have now reached full capacity. I will be looking to take someone on to help me with the writing side of things.”
Organisations including BT, John Lewis, Vodafone, and many local councils and charities have chosen this accredited copywriting course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new practical copywriting skills directly to their roles.
Interested in booking this copywriting course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
Enrolling on to the copywriting course at CMP has proven to be an invaluable experience. Not only to feel more confident in applying my newly acquired skills, but I have also gained regular freelance work.
Justine's comments have truly made me feel confident as a writer and for that, I am extremely grateful. I feel like I have learned everything I need to know to become a great writer. I have recommended this course to so many people already - in particular, people I work with.
The course went above and beyond my expectations. The lessons on the course were all very interesting and broken down into easily understandable sections.
The tutors were all exceptional, friendly and so knowledgeable but able to put across any information to allow me to understand what was needed if I had a question.
For me the course was 100% and doesn't need any improvement. It exceeded my expectations in terms scope, writing for different audiences and formats. It has really given me 'food for thought' in terms of developing a career in this area.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Matt McAdam - Course review
I enrolled because I wasn’t getting anywhere in Journalism, so I thought a change of approach, and adding a new skill will help my career prospects.
The course exceeded my expectations, and I learned a lot more than just the basic skills. I learned how to find work in the industry, as well as how to survive in all formats and areas of copywriting.
The tutorial support was above and beyond, and help was always available when I needed it. The tutor was very supportive and understanding.
I was very impressed with how varied and in depth the content was, covering a wide range of areas.
I learned how to be a copywriter, in the most complimentary sense of the word. How to write blogs, online, billboards, press releases, adverts – and much more.
Do you want to become an in-demand copywriter? Our copywriting course will give you the skills and certifications you need.
You will learn how to write original, persuasive and engaging copy that gets results.
Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.
Successful graduate, Sally Green, told us: “I enrolled myself and the majority of my team at the Bank of Ireland,
to upskill them and improve their copywriting skills. The course content was very strong.
I hadn’t expected it to be as in depth as it was.”
Another successful graduate, Rachel Nottingham, launched her own freelance copywriting business
and has built up a regular client base. See her website
Rachel has seen her business go from strength to strength, and
got in touch with us recently to say: “Things have been growing steadily and I am really pleased to say that I have now reached full capacity.
I will be looking to take someone on to help me with the writing side of things.”
Rachel is one of many copywriting students who have gone on to successful freelance copywriting careers.
People who want to learn copywriting from scratch.
People who want to start a freelance business.
Copywriters who want to develop their skills.
People who work in marketing and sales.
Staff training and development.
Journalists and writers who need to retrain.
Freelancers and small business owners.
Interpreters, teachers translators and virtual assistants.
Easter Sale – Save 46% on this course
You can save £252.77 (46%) on this course until 21/04/25 – 11pm (Bank Holiday Monday).
This accredited copywriting course is completely flexible, which means you can take advantage of the sale price and begin learning when you choose – even if it’s not until later in 2025.
Our hands-on copywriting course will teach you how to:
Craft copy that engages readers and persuades them to act.
Adapt your writing for different markets and formats.
Write effective copy for websites, blogs and social media.
Use artificial intelligence tools to boost your copywriting.
Develop brand names and write effective sales copy.
Integrate your copy with SEO.
You will also learn how to present your copy professionally, carry out targeted research, and comply with the advertising codes of practice. See all 21 course subjects
There is a strong demand for certified copywriters these days. Most organisations need people who can write effective copy for:
Webpages, blogs and social media.
Advertisements, brochures, leaflets and sales presentations.
Direct mail and emails.
SEO articles and pay per click ads.
Press releases and advertising features.
Our online copywriting course teaches you to write for all these areas and others.
And you can use the work you produce in the course assignments in your career portfolio.
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another learner, Matt McAdam, who took the course with us earlier this year, told us:
“The tutor support went above and beyond.” Matt was also impressed at how “varied and in depth” the course content was.
Delivering high-quality content for a business or an organisation.
Building your own copywriting agency, and choosing your own hours, clients and projects.
Earning up to £40,000 a year, or up to £60 an hour as a freelancer.
If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.
We have an excellent track record in helping our copywriting learners find work, set up as successful freelancers and apply new skills to use in the workplace.
As a copywriting course learner, you will work 1-2-1 with either Justine Holman, Lucy van Biljon, Julian Brouwer or Elena Vivaldi (below). They are all professional copywriters and copywriting consultants with many years’ experience.
Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, and social media.
She has also provided copywriting training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
Justine will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Julian’s writing has taken him all around the world and to New York, where he worked for some of America’s top publications. He also found time to pen a daily column for the Daily Express.
He has also written a string of short stories and is currently working on his first full-length book “Bi-polar Hack” which will be out next year.
Julian has also provided writing training for some well respected businesses, including Cancer research UK, Santander, United Nations and Virgin Holidays.
He is often praised by our copywriting course learners, for his good-humoured and encouraging manner.
Copywriter | Digital Marketer | Product description writer |
Elena is an experienced professional copywriter and CIM digital marketer. She has written copy for a number of organisations, including PADI, United for Autism and ISS.
Elena has also written product descriptions for many eCommerce stores (anything from clothes to jewellery and arts & crafts).
She will guide you through the course, mentor you and provide expert feedback on all of your assignments.
Our copywriting course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in copywriting, which is recognised in the UK and beyond. It proves you are a certified copywriter.
These certifications will enable you to apply for copywriting, content writing and social media jobs, demonstrate your credibility as a freelance, or use your new skills in the workplace.
This practical course covers every aspect of copywriting. It is one of the most current, up to date and comprehensive copywriting courses on the market.
Each lesson includes a practical assignment which is based on the real world of copywriting. This means you can use the assignments within a career portfolio to showcase your skills to potential employers and clients.
All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course. Your tutor will also be on hand to answer any questions you may have throughout the course.
We have recently added brand new topics to several of the lessons, which focus on ArtificialIntelligence, and how you can integrate it into a copywriting role and use it to your advantage.
Copywriting course lesson 01: Copywriting basics
Define the qualities of a good copywriter.
Describe different types of copy.
Explore tone of voice.
Define the roles, advantages and disadvantages of Artificial Intelligence. New topic
Explain the difference between content and copy.
Define the importance of using a thorough brief.
Copywriting course lesson 02: Copywriting tools and apps
Explain how certain apps can help copywriters.
List apps to use when writing.
Explore which apps to use when conducting interviews.
List apps to use when liaising with clients.
Artificial Intelligence apps. New topic
Copywriting course lesson 03: Copy presentation
Explain why perfect copy presentation is essential.
Learn the essential points needed to present copy professionally.
Adopt an appropriate communication style for client emails.
Copywriting course lesson 04: Storytelling
Define storytelling
List the advantages of using storytelling as a copywriting tool.
Explain how to create content.
Define how to structure effective content.
Explain how to use stories on different platforms.
Copywriting course lesson 05: Researching your subject
Explain the importance of research when working as a copywriter.
Carry out fast, effective and targeted internet and social media research.
Reference research appropriately.
Apply internet and social media research skills to a practical scenario.
Copywriting course lesson 06: Terminology
Identify specialist copywriting terminology.
How to use online glossaries.
Translate common terms into simple English.
Copywriting course lesson 07: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
Learn where to find the relevant codes online.
Demonstrate a basic working knowledge of some relevant codes.
Copywriting course lesson 08: How to write great copy and content
Define the qualities needed to write attractive and effective copy.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.
Apply these techniques to a range of exercises.
Learn how to use artificial intelligence to help you write effectively. New topic
How long will it take to complete this copywriting course?
This copywriting course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 5 hours per week to their studies, will usually complete the course within 4 months.
Organisations including Arsenal Football Club, BT, John Lewis and Vodafone have chosen this copywriting course to train individual staff members and whole teams.
Interested in booking this course for a member of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
This copywriting course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Yes. The course is externally accredited by 2 recognised organisations. It is also quality endorsed under the The Quality Licence Scheme.
How long will the course take?
This copywriting course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this copywriting course, will usually complete it within 4 months.
Can I take time out?
Yes, many of our copywriting course learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?
You'll receive the Accredited CMP Diploma in Copywriting. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK?
Yes, this course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?
Yes. There are no additional charges for this.
Can I apply for a job with the certifications?
Yes, many of our copywriting course learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?
Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance copywriter. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?
Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use this copywriting course to train their staff.
Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?
There are 21 lessons on this copywriting course, and 19 of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments.
Can I resubmit assignments if I fail?
Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?
This is one of the only online copywriting courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me?
Yes, on the second page of the copywriting course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?
No. Because the course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?
Yes. The payment plan for this copywriting course is 4 monthly instalments of £137.37 Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?
You can enrol on our copywriting course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.
Why you’ll benefit from studying with us
Certification and awards
Our UKRLP listing
Copywriting course subjects
This practical course covers every aspect of copywriting. It is one of the most current, up to date and comprehensive copywriting courses on the market.
Each lesson includes a practical assignment which is based on the real world of copywriting. This means you can use the assignments within a career portfolio to showcase your skills to potential employers and clients.
All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course. Your tutor will also be on hand to answer any questions you may have throughout the course.
We have recently added brand new topics to several of the lessons, which focus on ArtificialIntelligence, and how you can integrate it into a copywriting role and use it to your advantage.
Lesson 01: Copywriting basics
Define the qualities of a good copywriter.
Describe different types of copy.
Explore tone of voice.
Define the roles, advantages and disadvantages of Artificial Intelligence. New topic
Explain the difference between content and copy.
Define the importance of using a thorough brief.
Lesson 02: Copywriting tools and apps
Explain how certain apps can help copywriters.
List apps to use when writing.
Explore which apps to use when conducting interviews.
List apps to use when liaising with clients.
Artificial Intelligence apps. New topic
Lesson 03: Copy presentation
Explain why perfect copy presentation is essential.
Learn the essential points needed to present copy professionally.
Adopt an appropriate communication style for client emails.
Lesson 04: StorytellingNew lesson
Define storytelling
List the advantages of using storytelling as a copywriting tool.
Explain how to create content.
Define how to structure effective content.
Explain how to use stories on different platforms.
Lesson 05: Researching your subject
Explain the importance of research when working as a copywriter.
Carry out fast, effective and targeted internet and social media research.
Reference research appropriately.
Apply internet and social media research skills to a practical scenario.
Lesson 06: Terminology
Identify specialist copywriting terminology.
How to use online glossaries.
Translate common terms into simple English.
Lesson 07: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
Learn where to find the relevant codes online.
Demonstrate a basic working knowledge of some relevant codes.
Lesson 08: How to write great copy and content
Define the qualities needed to write attractive and effective copy.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.
Apply these techniques to a range of exercises.
Learn how to use artificial intelligence to help you write effectively. New topic
Lesson 09: Writing effective headings
Explain the qualities of an effective heading.
Describe the principles and techniques involved in writing headings.
Apply these techniques to a range of exercises.
Lesson 10: Direct mail
Explain when direct mail can be used effectively.
Define the qualities of successful and effective direct mail copy.
Explain how headings can be used effectively.
Write direct mail copy for a targeted market.
Integrate direct mail with a digital marketing approach.
Lesson 11: Email marketing
Explain what email marketing is and what it’s used for.
Describe the qualities of effective email marketing.
Write a compelling subject line.
Write compelling pre-heading text
Write email marketing copy for a selected market.
Know how to create automated emails.
Learn how to use ebooks, whitepapers and other marketing material as incentives.
Understand email marketing’s role in sharing long-form content.
Lesson 12: Press releases
Define the qualities of effective and successful press releases.
List the occasions when it’s appropriate to use press releases.
Understand how to target and personalise your press releases.
Explain the importance of presenting, writing and sending press releases correctly.
Maximise the impact of SEO in your press releases.
Write press releases for a selected market and for social media.
Monitor and analyse your press release data.
Lesson 13: Content for the press
After studying this Lesson, you will be able to do the following for press adverts, advertorials and advertising features:
Understand what they are, the differences, and why they are used.
Explain why and when they are effective.
Recognise the key components.
Know how to research them and write them.
Explain the different types.
Show how to create original approaches and ideas.
Write for business to business (B2B) publications.
Lesson 14: Brochures and Leaflets
Understand what brochures and leaflets are and how they compare.
See why a business would choose either a brochure or a leaflet.
Identify the key elements included in brochures and leaflets.
Write content for a successful leaflet.
Produce a brochure containing the main components.
Lesson 15: SEO and web content
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Explain how to use keywords in your web content.
Apply these objectives to a range of practical exercises.
Lesson 16: Writing copy for social media
Define the basics of what social media is and how it works.
Explain how social media is useful for businesses and organisations.
Discuss social media as a way of interacting and engaging.
Learn to write powerful and engaging posts for all of the main social media platforms.
Understand how to write scripts for TikTok. New topic
Lesson 17: Writing blog content
Explain what a blog post is.
Define how a blog post can benefit your business or organisation.
List the preparations needed to write effective blog posts.
Define the priority writing requirements for blog posts.
Explain the additional features that can be included in a blog post.
Learn how to effectively maintain a blog.
Lesson 18: Pay per click adverts
Understand what a pay-per-click (PPC) advert is.
Look at different PPC advertising across the web.
Write attention-grabbing PPC ad copy.
Lesson 19: Newsletters
Explain why businesses and organisations use newsletters.
Understand what is included in a newsletter.
Write and compile newsletters for a specific audience.
Explain the relevance of newsletters to ecommerce.
Lesson 20: Thought leadership contentNew lesson
Define thought leadership content and explain why it is used.
Explain how to generate original ideas.
Demonstrate a knowledge of where thought leadership content is published.
Define the main types of thought leadership content.
Learn how to create thought leadership content.
Lesson 21: Finding work and developing your career
List strategies for promoting your web presence and building your personal brand.
Select appropriate ways to start finding copywriting work.
Explain how to negotiate fees and tie up details of copywriting jobs.
Learn about simple accounting and registering as a self-employed copywriter.
Take our copywriting course challenge
Enquire about this course
Jonathan Green: copywriting course review
I wanted to develop my copywriting skills in order to assist me in my current job role as a marketing executive and to use these skills in future roles too.
The course did meet my expectations as it provided me with much-needed knowledge of how to write effective copy for a wide variety of marketing communications.
I thought the tutorial support was very helpful. My tutor was always on hand to answer my questions and responded very promptly.
The course content was perfect. It related to my current job role in every way so I could immediately apply what I learned in each lesson to my everyday work.
I learned about different types of copy and how it can successfully benefit you as the writer and your business. As a result, I have enhanced my writing skills and been able to put it to good use already.
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
