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This vocational course covers every aspect of public relations. Each lesson includes a practical assignment which is based on the real world of public relations. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson two, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how PRs can integrate it into their roles.
Lesson 01: An introduction to PR
Understand the role of public relations.
Recognise good and bad PR.
Appreciate what makes a good PR professional.
Learn how to build relationships with journalists.
Lesson 02: Newswriting techniques
Discuss why a PR needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed copy.
Define the role of Artificial Intelligence in PR. New topic
Adapt your writing style to suit a web audience.
Lesson 03: Writing effective news releases
Recognise when it is appropriate to use news releases and news letters.
Send news releases and news letters in the correct format to the right outlets and at the right time.
Lesson 04: Communicating with the media
Issue effective statements to the media.
Conduct interviews with journalists.
Deal confidently with journalists’ questions.
Lesson 05: Online PR
Understand the basics of social media.
Define how social media can be used in PR.
Devise a social media plan.
Set up, maintain and grow your own blog.
Identify when a PR can use video.
Understand how to prepare, shoot and edit videos for PR.
Lesson 06: Handling a crisis
Understand crisis communications.
Write a crisis communications plan.
Manage reputation in a crisis.
Tweet effectively during a crisis.
Lesson 07: Using TV and radio
List how TV and radio can be used for PR.
Produce suitable content for TV and radio.
Lesson 08: Organising a news conference
Understand the role a news conference plays in PR.
Organise and manage a news conference.
Lesson 09: Law and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.
Lesson 10: Using other PR tools
Recognise other PR tools and when to use them.
Use case studies, white papers, ebooks, videos and podcasts for PR.
Lesson 11: Running a PR campaign
Learn when and how to run a PR campaign.
Select the right campaign components.
Organise an effective PR campaign.
Full money back guarantee
Full money back guarantee
If you decide to purchase this course you will be protected by the Consumer Rights Act 2015.
You may request a full refund for any reason within 14 days of your enrolment date.
We will process your refund within five working days of receiving your email, but it may take longer to reach your card or account.
Payment will be refunded by BACS, PayPal or directly back to the card you paid with.
Thismoney-back guaranteedoes not affect your other legal rights.
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Payment options
This course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from whichever country you live in.
You can either pay the fee in full, or over four monthly instalments of £137.37 including VAT.
We also provide a full money back guarantee, which means you can get a refund on your course within 14 days if you are not satisfied with it.
CMP now has more than 300 independent reviews on external websites, including more than 99 five star reviews on Google, and almost 400 reviews on [...]
Book this public relations course course for staff training
Organisations including Bupa, Domino’s Pizza and John Lewis have chosen this PR course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new practical PR skills directly to their jobs.
Interested in booking this practical PR course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
The course was great. The lessons were very interesting and you can learn a lot from them. The connection between the school and the student works very well. They replied to me all the time very quickly and answered all my questions if I needed help.
The modules were informative and I found I learned a lot from the course. The feedback received from my tutor, Andy Carter, was also useful. I found the contents of the PR course varied and useful. It was especially interesting to learn about tools used ...
I enrolled on this course to push my development in the area of PR. The course was very good, much more than I expected. I learned lots about the internet and writing press releases.
CMP provided training for our team of journalists on TNT Magazine for several years. The training was top quality, both in terms of content and presentation.
This course gave me a great awareness of media law, feature writing for multimedia and interviewing. CMP provided an excellent quality of service. The communication was perfect, too. CMP has taught me all of the practical skills in PR.
Learning with CMP has been a most positive experience. I have now made great progress not only in the pursuit and skills of PR, but I now have an extensive portfolio of published articles, in the national and European media.
I love writing and have always wanted to do something within PR. I loved the course! I think it is systematic, well organised, and provides a good working knowledge to novices like myself.
I needed to develop my communications skills so I could start working in PR. This course was perfect for me. I learned how to improve my content for multimedia channels and much more!
The content was interesting and relevant. I picked up lots of tips for self-promotion and learned some interesting facts about the legal side of PR to be aware of.
The course more than met my expectations. I suspect it has permanently altered the ways in which I look at the world and the media. The tutorial support was excellent. Very helpful. A superb back-up to the well designed content.
If you need a cost-effective way of starting a career in PR, I have no hesitation in recommending CMP. I still find it remarkable that for the sake of a few hundred pounds, I managed to get the training needed to get this far.
I would not hesitate to recommend CMP's courses to anyone prepared to put in the hard graft required to break into PR. I chose CMP's course as the most convenient. I have never regretted that decision.
The resulting improvements to my writing skills have been very useful in securing work on my local newspaper, the Eastern Daily Press.
The course met my expectations in every way. I sharpened my skills all the way through. Andy was an excellent tutor who gave valuable feedback and lesson material with practical examples. The course content was very thorough.
I thoroughly enjoyed studying the news reporting course with CMP. It was a broad and thorough first taste of the journalism world for me. The course provided a great coverage of the styles and complexities which are involved in this industry.
I had worked with a magazine before I wanted to know more about PR. The tutorial support was good and the content was detailed. I learned a huge amount about the work that goes in public relations.
This is an impressively succinct tour through the expanding range of PR tools. Each issue is illustrated with copious and simple examples, along with practical guidance.
I would highly recommend CMP’s courses to anyone with serious ambitions to work within this diverse field. If you are looking for a way to learn all the ins and outs of PR and media, then look no further than CMP!
I wanted to refresh my existing skills and particularly learn new skills to use in my current role. The course was good value for money and just what I was looking for. The tutorial support was excellent.
CMP courses are the best and are very clear and easy to understand. The course gave me plenty of information and the practical assignments were very useful. I cannot fault the tutorial support. It was very helpful.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Our online public relations course equips you with the skills you need to handle public relations,
comms and social media marketing for a range of publications.
It is now more important than ever for businesses and other professional organisations to get
the right messages out to the media and public. They must also be able to effectively manage their online reputations and handle any PR crises that arise.
Many leading corporations including Bioversity International, Domino’s Pizza,
South East Water and TNT Magazine use this online public relations course to train their staff.
And numerous individuals testify that it is practical, effective and great value for money.
Successful learner, Glen Ruffle told us: “The course was very good, much more than I expected.
I learned lots about the internet and writing press releases”. Read his review
This course is ideal for:
Beginners.
People looking to build a rewarding career in PR.
Marketers looking to develop their skills.
Existing PR’s who want to refresh and develop their skills.
Anyone who wants a thorough understanding of public relations, comms and social media.
Business owners and freelancers who want to expose themselves to more clients and customers.
People who want to start their own freelance PR business.
See what this public relations course teaches
There is a strong demand these days for people with strong PR and communications skills. Most organisations need people who can:
Write effective press releases and distribute them to the right outlets.
Develop lasting and productive working relationships with journalists and editors.
Get the most out of social media.
Conduct effective interviews.
Plan and implement targeted PR strategies that get results.
This comprehensive public relations courses covers all of these areas and others. And you can use the work you produce in the course assignments in your career portfolio. See course subjects
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle
practical, real-world public relations tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another successful public relations course learner, Edward Thomas, who took the course with us earlier this year, told us:
“I found the contents of the PR course varied and useful. It was especially interesting
to learn about tools used in corporate communications that I had little knowledge of.” Read his review
As a certified public relations expert, you could be:
Delivering high-quality content for a business or an organisation.
Building your own PR agency, and choosing your own hours, clients and projects.
Earning up to 44k as a freelancer.
If you are looking for work in PR, comms or social media, this comprehensive course, you will give you the confidence and training you need to work in a variety of public relations and communications-based roles, using traditional marketing channels and multimedia platforms.
This vocational course covers every aspect of public relations. Each lesson includes a practical assignment which is based on the real world of public relations. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson two, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how PRs can integrate it into their roles.
Lesson 01: An introduction to PR
Understand the role of public relations.
Recognise good and bad PR.
Appreciate what makes a good PR professional.
Learn how to build relationships with journalists.
Lesson 02: Newswriting techniques
Discuss why a PR needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed copy.
Define the role of Artificial Intelligence in PR. New topic
Adapt your writing style to suit a web audience.
Lesson 03: Writing effective news releases
Recognise when it is appropriate to use news releases and news letters.
Send news releases and news letters in the correct format to the right outlets and at the right time.
Lesson 04: Communicating with the media
Issue effective statements to the media.
Conduct interviews with journalists.
Deal confidently with journalists’ questions.
Lesson 05: Online PR
Understand the basics of social media.
Define how social media can be used in PR.
Devise a social media plan.
Set up, maintain and grow your own blog.
Identify when a PR can use video.
Understand how to prepare, shoot and edit videos for PR.
Lesson 06: Handling a crisis
Understand crisis communications.
Write a crisis communications plan.
Manage reputation in a crisis.
Tweet effectively during a crisis.
Lesson 07: Using TV and radio
List how TV and radio can be used for PR.
Produce suitable content for TV and radio.
Lesson 08: Organising a news conference
Understand the role a news conference plays in PR.
Organise and manage a news conference.
Lesson 09: Law and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.
Lesson 10: Using other PR tools
Recognise other PR tools and when to use them.
Use case studies, white papers, ebooks, videos and podcasts for PR.
Our public relations course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in public relations, which is recognised in the UK and beyond. It proves you are a certified PR expert.
These certifications will enable you to apply for PR and comms jobs, demonstrate your credibility as a freelance, or use your new skills in the workplace.
This public relations course is delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
How long will it take to complete this public relations course?
This public relations course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 5 hours per week to their studies, will usually complete the course within 4 months.
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
This public relations course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Yes. The course is externally accredited by The European Association of Distance Learning. It is also quality endorsed under The Quality Licence Scheme.
How long will the course take?
This public relations course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this public relations course will usually complete it within 4 months.
Can I take time out?
Yes, many of our public relations course learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?
You'll receive the Accredited CMP Diploma in public relations. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK?
Yes, this public relations course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?
Yes. There are no additional charges for this.
Can I apply for a job with the certifications?
Yes, many of our public relations course learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?
Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance business writer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?
Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our courses to train their staff.
Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?
There are 11 lessons on this public relations course, and all of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments.
Can I resubmit assignments if I fail?
Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?
This is one of the only online public relations courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me?
Yes, on the second page of the public relations course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?
No. Because the public relations course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?
Yes. The payment plan for this public relations course is 4 monthly instalments of £137.37. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?
You can enrol on our public relations course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.
Why you’ll benefit from studying with us
Certification and awards
Our UKRLP listing
Take our PR challenge
Enquire about this course
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
