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Please select ‘PayPal pay later’ on the second page at the checkout. You will then be redirected to PayPal to set everything up.
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Become a certified SEO content writer
🌼 Spring Sale 🌼 Save 46% on this course
Discount code: SPRING46 Offer ends: 28/04/25 – 11pm (Monday)
This comprehensive course covers every aspect of SEO content writing. Each lesson includes a practical assignment which is based on the real world of content writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson 6, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how content writers can integrate it into their roles.
Lesson 01: The basics
Clarify what SEO content is.
Identify what SEO content is intended to achieve.
Copywriting vs content writing.
Understand the importance of well-written content.
Pinpoint the different types of content and their purpose.
Visual content.
Lesson 02: Key SEO principles
Describe what SEO is and explain how search engines work.
Discuss the importance of keywords in SEO.
Page authority.
Explain how links in content contribute to SEO.
Link building techniques.
Lesson 03: The target audience
Discuss the importance of understanding your target audience.
Define target audience personas.
Identifying your target reader.
Understanding an organisation’s persona.
Lesson 04: The strategy
Why a strategy is necessary.
Identifying niche topics.
Identifying topic-centred keywords.
Lesson 05: Content writing techniques
Explain the importance of understanding your audience and purpose.
Discuss the importance of quality writing.
Understand and implement content writing techniques.
Include keywords and links in content.
Create compelling SEO headings.
Lesson 06: Formulas tools and templates
Explain the E-A-T formula.
Understand the P-A-S formula.
Discuss the use of AI auto content tools. New topic
Apply tools such as Grammarly.
Use content writing templates.
Lesson 07: Using videos and images in your content
Understand how images and video can boost your SEO content writing activity.
Discuss the value of using the following visual content types:
Logos and branding
Interactive tools.
Interactive maps.
Data visuals.
Lesson 08: Writing optimised blog content
Explain what a blog is.
Define the basic rules for writing for blogs.
Discuss how to get your blog posts noticed.
Lesson 09: Writing promotional content
Discuss the most important components of promotional content.
Write advertising features.
Write advertising copy.
Lesson 10: Writing thought-leadership content
Explain the purpose of thought-leadership content.
Outline the thought-leadership content research process.
Discuss how to write with flair.
Lesson 11: Writing for social media
Understand the basics of social media.
Explain how social media is useful for businesses.
Discuss social media as a way of interacting and engaging.
Produce optimised content for the main social media platforms:
Facebook
Instagram
Twitter
LinkedIn
Tumblr
Pinterest
Lesson 12: Making money from content writing
List strategies for promoting your web presence.
Select appropriate ways of finding content writing work.
Explain how to negotiate fees and tie up details of content writing jobs.
Learn about simple accounting and registering as a self-employed SEO content writer.
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Payment options
This course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from whichever country you live in.
You can either pay the fee in full, or over four monthly instalments of £137.37 including VAT.
We also provide a full money back guarantee, which means you can get a refund on your course within 14 days if you are not satisfied with it.
In today's competitive digital landscape, small businesses face a constant challenge: standing out among the crowd and attracting more customers. Fortunately, there's a powerful tool [...]
In today's digital age, mastering the art of Search Engine Optimisation (SEO) is essential for anyone looking to establish a successful online presence. However, with [...]
Book this SEO content writing course for staff training
Organisations including Go Ape, The NHS and British Gas have chosen this SEO content writing course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new practical SEO skills directly to their jobs.
Interested in booking this practical SEO content writing course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
The tutorial support was excellent. Justine was always very responsive, gives great feedback, is open to questions and always provides useful links and resources to back up her feedback.
The course content was very good. I now have a much better understanding of SEO and all of the intricate details which are involved in developing my SEO content strategy.
The course exceeded my expectations in every way. The content was invaluable and the support from the tutor was first class.
The learning material was clear and concise, and my tutor's feedback and comments were incredibly detailed and provided lots of added value to my understanding
It was very detailed and useful - I feel that I can confidently carry out SEO as part of my daily tasks within my job role.
My tutor was extremely helpful and always provided excellent feedback on all assignments. She gave me the confidence to work hard on the course and reap the benefits.
I enrolled because I wanted to learn SEO independent and not rely on my webmaster anymore. It definitely exceeded my expectations!
The tutorial support I received was friendly, approachable and very supportive. I cannot think of any way to improve this course, I feel it's fantastic the way it is.
The learning material included clear instructions about using keywords in all kinds of posts. The assignments have also helped me to define the writing style that works for me and decide what is my target audience.
This course exceeded expectations. My tutor has been absolutely brilliant.
I learned how to optimise our website for search engines, how to monitor our website’s performance and most importantly how to go about creating SE-Optimised content.
The course gave me the technical side of SEO writing, which is all new to me.
My tutor was really good. I wouldn't have been this confident in completing the course, if it wasn't for her. It was great working with her. The course content is ample to introduce someone to this field.
I learned not only how to how to improve the website for our school. I also learned how to continue to ask questions and find the answers online. Enabling me to become an ongoing, autonomous online learner is the most important contribution that this course has made to my life.
I enrolled on this course to gain a proper foundation of knowledge so that I can start implementing an effective SEO strategy in our company's daily content writing responsibilities.
The course completely exceeded my expectations! Justine is a fantastic tutor, and very approachable. Thoroughly impressed and would definitely recommend.
I’ve completed a number of online courses and this stands out as one of the best. The material was easy to digest and understand, the support was there when I needed it and I now feel confident and equipped to tackle SEO projects for my team and our clients.
The course exceeded my expectations, it is an amazing course and I learned so much. My tutor was amazing, she was so helpful and if I ever needed advice or help with an assignment she did her very best to help me. She was a lovely, friendly lady to work with.
The course met my expectations and more. I can now confidently write SEO content, and have gained a lot of knowledge about webwriting. I learned about webwriting techniques, ideas for articles, where to upload articles, and how to source keywords.
I wanted to learn how to write content that would optimise my website for SEO and in order to find extra work as a content writer. The course definitely met my expectations. Thank you. The tutorial support and course content were excellent.
I really enjoyed this course, my second with CMP, and I found the CMP team, as always, helpful and supportive. I have already signed up to a further two courses. The tutorial support was very supportive and gave constructive feedback.
The course was informative, easy to follow, and well structured. I learned a lot, not only about writing, but also about SEO. The tutorial support was second to none.
I am very pleased with the course. I would recommend the SEO content writing course and organisation to anybody. Tutorial support was excellent: clear, concise, professional and fast feedback. The content was excellent. I learned such a lot.
The tutorial support was concise and easy to understand and Justine was an excellent tutor. I learned how to approach article writing for the web so that Google accepts it.
I learned more than I expected. I didn’t know a lot of simple tricks for the website’s ranking in Google. It is really, really useful knowledge. The course administration and communication were excellent. And the tutorial support was really good.
I now know what to do to make my copy stand out on the web. The course was broken down and explained usefully, so I appreciated that. Getting positive comments boosted my confidence, as writing is one area that I’ve always been self-critical about.
The course entirely surpassed my expectations. The feedback and encouragement I received throughout has been outstanding. I say this as both a former tutor and student. Few learning providers deliver the attention that CMP do.
It is great to gain a new set of skills this way. This is a fantastic course to enrol on if you are new to online learning and / or want to break in to the world of SEO content writing.
I enrolled on this course to improve my understanding of SEO. The course gave me knowledge of how Google works, and the tutor support I received from Justine was excellent. I would recommend this course to anyone!
Great online learning institution! The course was very helpful. I learned a lot from it. Friendly learning atmosphere. The tutor was very accommodating and motivating.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Our SEO content writing course shows you how to produce focused content that achieves a high ranking on the most popular internet search engines.
A good SEO ranking in an online search is a crucial factor in achieving success on the web.
One of the most effective ways to get a good ranking is through well-written SEO focused content.
This practical online SEO content writing course teaches you how to write great digital content – and ensure it is seen by the widest possible online audience.
Because SEO can significantly increase web traffic, knowing how to optimise content for websites, blogs, social media,
images and videos is important for anyone who operates online, including:
Companies and organisations of all sizes.
Marketing professionals.
Webwriters.
Bloggers and online content writers.
Freelance service providers.
Social media marketers.
You will develop effective Google SEO content writing strategies and express your creativity.
You’ll also be taught how to integrate keywords and links into the content you write. See course subjects
Successful graduate Clare Robertson thought the course was informative, easy to follow and well structured. See her review
There is a strong demand for certified SEO content writers these days. Most organisations need people who can:
Identify original approaches to popular subjects.
Write effective, Google-friendly content.
Integrate search words and phrases naturally.
Submit articles to the directories, blogs and other platforms.
Our online SEO content writing course covers all these areas and many others.
And you can use the work you produce in the course assignments as part of your career portfolio.
Spring Sale – Save 46% on this course
You can save £252.77 (46%) on this course until 28/04/25 – 11pm (Monday).
This accredited SEO content writing course is completely flexible, which means you can take advantage of the sale price and begin learning when you choose – even if it’s not until later in 2025.
Successful graduate, Chris Sparham, told us: “The course met my expectations and more. I can now confidently write SEO content, and have gained a lot of knowledge about content writing.
I learned about webwriting techniques, ideas for articles, where to upload articles, and how to source keywords”. See his review
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle practical, real-world content writing tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
As a certified SEO content writer, you could be:
Delivering high-quality SEO focused content for a business or an organisation.
Building your own SEO content writing agency, and choosing your own hours, clients and projects.
Earning up to £28,000 a year, or up to £30 an hour as a freelancer.
If you enjoy writing, then becoming an SEO content writer is a great way to earn good money and express your creativity.
As an SEO content writing course learner, you will work 1-2-1 with Justine Holman, who is a professional content writer, copywriter and copywriting consultant.
Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, social media and SEO.
She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Justine has also provided copywriting training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
This comprehensive course covers every aspect of SEO content writing. Each lesson includes a practical assignment which is based on the real world of content writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson 6, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how content writers can integrate it into their roles.
Lesson 01: The basics
Clarify what SEO content is.
Identify what SEO content is intended to achieve.
Copywriting vs content writing.
Understand the importance of well-written content.
Pinpoint the different types of content and their purpose.
Visual content.
Lesson 02: Key SEO principles
Describe what SEO is and explain how search engines work.
Discuss the importance of keywords in SEO.
Page authority.
Explain how links in content contribute to SEO.
Link building techniques.
Lesson 03: The target audience
Discuss the importance of understanding your target audience.
Define target audience personas.
Identifying your target reader.
Understanding an organisation’s persona.
Lesson 04: The strategy
Why a strategy is necessary.
Identifying niche topics.
Identifying topic-centred keywords.
Lesson 05: Content writing techniques
Explain the importance of understanding your audience and purpose.
Discuss the importance of quality writing.
Understand and implement content writing techniques.
Include keywords and links in content.
Create compelling SEO headings.
Lesson 06: Formulas tools and templates
Explain the E-A-T formula.
Understand the P-A-S formula.
Discuss the use of AI auto content tools. New topic
Apply tools such as Grammarly.
Use content writing templates.
Lesson 07: Using videos and images in your content
Understand how images and video can boost your SEO content writing activity.
Discuss the value of using the following visual content types:
Logos and branding
Interactive tools.
Interactive maps.
Data visuals.
Lesson 08: Writing optimised blog content
Explain what a blog is.
Define the basic rules for writing for blogs.
Discuss how to get your blog posts noticed.
Lesson 09: Writing promotional content
Discuss the most important components of promotional content.
Write advertising features.
Write advertising copy.
Lesson 10: Writing thought-leadership content
Explain the purpose of thought-leadership content.
Outline the thought-leadership content research process.
Discuss how to write with flair.
Lesson 11: Writing for social media
Understand the basics of social media.
Explain how social media is useful for businesses.
Discuss social media as a way of interacting and engaging.
Produce optimised content for the main social media platforms:
Facebook
Instagram
Twitter
LinkedIn
Tumblr
Pinterest
Lesson 12: Making money from content writing
List strategies for promoting your web presence.
Select appropriate ways of finding content writing work.
Explain how to negotiate fees and tie up details of content writing jobs.
Learn about simple accounting and registering as a self-employed SEO content writer.
Our SEO content writing course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in SEO content writing, which is recognised in the UK and beyond. It proves you are a certified copywriter.
These certifications will enable you to apply for SEO, content writing and blog writing jobs, demonstrate your credibility as a freelance, or use your new skills in the workplace.
This SEO content writing course is delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
How long will it take to complete this SEO content writing course?
This SEO content writing course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 5 hours per week to their studies, will usually complete the course within 4 months.
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
This SEO content writing course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Yes. This SEO content writing course is externally accredited by the European Association for Distance Learning. It is also quality endorsed under The Quality Licence Scheme.
How long will the course take?
This SEO content writing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this content writing course, will usually complete it within 3 months.
Can I take time out?
Yes, many of our SEO content writing course learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?
You'll receive the Accredited CMP Diploma in SEO content writing. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK?
Yes, this SEO content writing course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?
Yes. There are no additional charges for this.
Can I apply for a job with the certifications?
Yes, many of our SEO content writing course learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?
Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance SEO content writer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?
Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our courses to train their staff.
Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?
There are 9 lessons on this SEO content writing course, and all of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments.
Can I resubmit assignments if I fail?
Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?
This is one of the only online SEO content writing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me?
Yes, on the second page of the SEO content writing course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?
No. Because the course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?
Yes. The payment plan for this SEO content writing course is 4 monthly instalments of £137.37. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?
You can enrol on our SEO content writing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.
Why you’ll benefit from studying with us
Certification and awards
Our UKRLP listing
Take our SEO content challenge
Enquire about this course
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
