Online SEO content writing course (level 4)

An accredited content writing course for individuals and businesses

Practical assignments | Unlimited tutor support  | Accredited certification

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Course summary

Course overview

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Our SEO content writing course shows you how to produce focused content that achieves a high ranking on the most popular internet search engines. A good SEO ranking in an online search is a crucial factor in achieving success on the web.

One of the most effective ways to get a good ranking is through well-written SEO focused content. Our online SEO content writing course teaches you how to write great web content – and ensure it is seen by the widest possible online audience.

Because SEO can significantly increase web traffic, knowing how to optimise content for websites, blogs, social media, images and videos is important for anyone who operates online, including:

• Companies and organisations of all sizes.
• Marketing professionals.
• Webwriters.
• Bloggers and online journalists.
• Freelance service providers.
• Social media marketers.

You will develop effective Google SEO content writing strategies and express your creativity. You’ll also be taught how to integrate keywords into the content you write. See course subjects

Successful graduate Clare Robertson thought the course was informative, easy to follow and well structured. See her review

There is a strong demand for certified SEO content writers these days. Most organisations need people who can:

• Identify original approaches to popular subjects.
• Write effective, Google-friendly content.
• Integrate search words and phrases naturally.
• Submit articles to the directories, blogs and other platforms.

You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world content writing tasks at home, at work or on the go.

SEO content writing course subjects

This vocational course covers every aspect of SEO content writing. Each lesson includes a practical assignment, based on real-world content writing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress.

Lesson 01: The basics

• Clarify what SEO content is.
• Identify what SEO content is intended to achieve.
• Understand the importance of well-written content.
• Pinpoint the different types of content and their purpose.

Lesson 02: Key SEO principles

• Describe what SEO is and explain how search engines work.
• Discuss the importance of keywords in SEO.
• Explain how to use links in content.

Lesson 03: Webwriting techniques

• Explain the importance of understanding your audience and purpose.
• Understand and implement webwriting techniques.
• Write SEO web content with keywords and hyperlinks.
• Create compelling SEO headings.

Lesson 04: Using videos and images

• Understand how images and video can boost your SEO content writing activity.
• Use a smartphone to shoot, edit and record a short video.
• Create basic graphics using online tools.

Lesson 05: Writing web content

• List the different types of web content.
• Write website informational content.
• Write online articles.
• Discuss the basics of writing magazine and news content.

Lesson 06: The role of social media

• Understand the basics of social media.
• Explain how social media is useful for businesses.
• Discuss social media as a way of interacting and engaging.
• Describe the main social media platforms.

Lesson 07: Writing for social media

After studying this Lesson, you will be able to write optimised posts for:

• Facebook
• Instagram
• Twitter
• LinkedIn
• Tumblr

Lesson 08: Writing content for blogs

• Explain what a blog is.
• Define the basic rules for writing SEO content for blogs.
• Discuss how to get your blog noticed.

Lesson 09: Making money

• List strategies for promoting your web presence.
• Select ways to start finding SEO content writing work.
• Explain how to negotiate fees and tie up details of writing jobs.

Accreditation and quality

We comply with the very highest external standards. We are:

• Registered by the UK government.
• Accredited by three recognised organisations
• Quality-checked by ABC Awards and Certa Awards.

Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.

 

SEO content writing course certifications

Our SEO content writing course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  So at the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP level 4 diploma in SEO content writing, which is recognised in the UK and beyond. It proves you are a qualified SEO content writer.

These certifications will equip you to apply for content writing and SEO jobs, apply your new skills in the workplace or find freelance work.

 

SEO content writing course tutor: Justine Holman

Copywriter | Content writer | copywriting consultant | editor

As an SEO content writing course learner, you will work 1-2-1 with Justine Holman, who is a professional content writer, copywriter and copywriting consultant.

Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, social media and SEO.

She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.

Find out more about Justine

 

SEO content writing course payment options

This SEO content writing course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.

You can either pay the fee in full, or with two monthly instalments of £123.62 including VAT.

 

What happens when I enrol?

There are no set enrolment dates for our SEO content writing course. You can begin studying when you want to.

Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.

There, you will find your learning materials and other resources. You can start studying when you want to.

 

SEO content writing course FAQs

Questions	Answers
Is this SEO content writing course accredited?	Yes. The course is externally accredited by 4 recognised organisations. It is also quality endorsed by ABC and Certa Awards.
How long will the course take?	This SEO content writing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this content writing course, will usually complete it within 3 months.
Can I take time out?	Yes, many of our learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?	You'll receive the CMP Level 4 diploma in SEO content writing and a Certificate of achievement which is endorsed by ABC awards and Certa Awards, who have long-established reputations for developing and awarding high-quality vocational qualifications.
Can I study this course if I don't live in the UK?	Yes, this course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?	Yes. There are no additional charges for this.
Can I apply for a job with the certifications?	Yes, many of our learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?	Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance copywriter. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?	Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our courses to train their staff. Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?	There are 19 lessons on this course, and 18 of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learner's assignments.
Can I resubmit assignments if I fail?	Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?	This is one of the only online SEO article writing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CV's and covering letters, and much more!
Can my employer pay for this course for me?	Yes, on the second page of the enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?	No. Because the course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?	Yes. The payment plan for this course is 4 monthly instalments of £123.62. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?	You can enrol on our SEO article writing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.

Why you’ll benefit from studying with us