I wanted to further my understanding of social media and improve employment prospects.
My expectations were high, but CMP met them. The feedback was thorough and helpful. I was also given very prompt assistance with any extra questions that I raised.
Very quick turnaround time for grading assignments and some great constructive feedback. For anyone new to social media, or for someone who wants to build on their knowledge, this is an excellent starting point.
I got much more from the course than I had expected. The tutorial support was excellent. I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.
The course was great; it made me think of every aspect of social media marketing. Andy Carter was very supportive; his feedback made me think more deeply about my assignment responses. The content was clear; the learning material was easy to understand.
I could see the potential to promote our business on various platforms and thought it was important to gain a true understanding of social media. The course was extremely informative and enjoyable.
I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.
The course fully met my expectations. The support was great. Honest, helpful and timely. I learned how to better plan social media activity and not to over complicate content. Less is more!
From start to finish the staff were amazing and very helpful. My tutor, Andy Carter, was extremely helpful and resourceful. Since completion of my course a few months ago I have secured my first few paying clients.
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.
From freelancers and small businesses to multimillion-pound organisations, an effective online presence can mean the difference between business success and failure.
Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition. We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice. See course subjects
Many leading corporations including South Wales Police, Bioversity International, Oil & Gas UK and Staffordshire County Council use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.
Successful graduate Amanda Bate, who used the course to promote her new business told us “The course was diverse and delved in to all aspects of social media. The content was clear; the learning material was easy to understand”. Read her review
This course is ideal for:
Beginners.
Digital marketers who want to develop their skills.
Staff training and development.
Business owners and freelancers who want to expose themselves to more clients.
People who use social media within their jobs.
Individuals and businesses who want to drive more traffic to their website or blog.
People who want to develop their existing social media marketing skills.
There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:
Write compelling content for social media.
Engage with their customers through social media channels.
Use platforms such as Facebook, Twitter and Pinterest to reach more clients.
Devise and implement social media strategies.
This course teaches you about all these areas and others. And you can use the work you produce in the course assignments in your career portfolio.
You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Successful graduate, Pam Sidwell, was particularly impressed with the “great constructive feedback” she received. Read her review
We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below:
This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.
Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress.
Our comprehensive social media marketing course teaches you how to:
Market yourself or your business using popular social media platforms.
Maintain an effective presence on Facebook, Twitter, LinkedIn, YouTube and other social media platforms.
Write engaging social media content and get the most out of search engine optimisation (SEO).
Use videos and images to boost social media marketing activity.
Manage the online reputation of yourself or your business.
Accreditation and quality
We comply with the very highest external standards. We are:
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Enquire about this course
You should receive a personal reply within 30 minutes during office hours.
We may take up to one working day during busy periods.
How does the course work?
Our courses are delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
Qualifications
Our social media marketing course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme, which is regulated by Ofqual. So, when you finish, you will receive the ABC Awards and Certa Awards level 4 diploma in social media marketing course, and a learner unit summary. This lists the subjects you have studied.
The ABC Awards and Certa Awards diploma guarantees that you have been assessed at level 4 standards, and are competent to practise. ABC Awards and Certa Awards are leading national awarding bodies that are both regulated by Ofqual.
In addition, you will receive the fully accredited CMP diploma in social media marketing, which is recognised in the UK and beyond. It proves you are qualified in social media marketing.
These awards will equip you to apply for marketing and social media jobs, learn new skills to use at work or find freelance work.
Social media marketing course tutor: Andy Carter
Group head of news | comms director and consultant
As a social media marketing course learner, you will work 1-2-1 with Andy Carter, who is a professional communications consultant.
He has been in charge of PR and communications at Leeds city council, Northumbria university, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.
He also runs his own PR consultancy.
He will mentor you, mark your assignments, and give you expert advice.
Our online courses are flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
Most people take around three months to complete this course, but each learner is different.
There are no set start dates. You can enrol and begin studying when you want to.
What will I need?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our social media marketing course:
Access to a computer, tablet or similar device.
Internet access.
Microsoft Word or equivalent: OpenOffice, iWork pages.
An email account.
Payment options
This course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.
You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.
What happens when I enrol?
There are no set enrolment dates. You can begin studying when you want to.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.
There, you will find your learning materials and other resources. You can start studying when you want to.
Our courses are often used for staff training
Some of the world’s biggest corporations use our courses to train their workers.
They appreciate the flexibility. People can work step-by-step, in their own time, with input from an expert tutor when they need it. Many learners find they can apply their new skills to their jobs straight away.
I wanted to further my understanding of social media and improve employment prospects.
My expectations were high, but CMP met them. The feedback was thorough and helpful. I was also given very prompt assistance with any extra questions that I raised.
Very quick turnaround time for grading assignments and some great constructive feedback. For anyone new to social media, or for someone who wants to build on their knowledge, this is an excellent starting point.
I got much more from the course than I had expected. The tutorial support was excellent. I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.
The course was great; it made me think of every aspect of social media marketing. Andy Carter was very supportive; his feedback made me think more deeply about my assignment responses. The content was clear; the learning material was easy to understand.
I could see the potential to promote our business on various platforms and thought it was important to gain a true understanding of social media. The course was extremely informative and enjoyable.
I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.
The course fully met my expectations. The support was great. Honest, helpful and timely. I learned how to better plan social media activity and not to over complicate content. Less is more!
From start to finish the staff were amazing and very helpful. My tutor, Andy Carter, was extremely helpful and resourceful. Since completion of my course a few months ago I have secured my first few paying clients.
I ended up enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I can do it!
Social media marketing course subjects
This course covers every aspect of social media marketing. Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Introduction to social media
Define how social media can be used in marketing and public relations.
Devise a social media plan for Twitter, Facebook and other platforms.
Lesson 02: Web writing techniques
Master web writing techniques.
Write intros, sells and headings.
Write well-constructed copy.
Adapt your writing style to suit a web audience.
Lesson 03: Business blogging
Create, write and maintain your own blog.
Integrate your blog with Twitter, Facebook and other platforms.
Lesson 04: Interaction and engagement
Define different types of social media and website users.
Integrate your website with social media.
Use tools to achieve and maintain interactivity and engagement.
Lesson 05: Use social media for SEO
Explain social media’s role in SEO (search engine optimisation).
Explain how search engines rank content.
Discuss the importance of keywords, links and hashtags in SEO.
Explain other social media techniques that will assist SEO.
Create SEO-friendly social media content.
Lesson 06: Social media and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.
Lesson 07: Devising a social media strategy
Understand why businesses need a social media marketing strategy.
Research, prepare and schedule a social media marketing strategy.
When can I start?
You can sign up for this course 24 hours a day – 365 days a year.
Once you’ve registered, it’s up to you when you start. We offer complete flexibility. This means you can study at a pace that suits you. The course never expires, so you can take as long as you need.
Enquire
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
An app for flexible learning
Study on your tablet or smartphone with our app. Do your coursework, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Government-recognised qualification
Qualify for an ABC Awards diploma. ABC Awards is regulated by Ofqual and has a long-established reputation for awarding high quality qualifications.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Take our social media challenge
Eva Prager: Social media marketing course review
I got much more from the course than I had expected. The tutorial support was excellent.
The course content was absolutely clear and easy to process, and included links leading to deeper knowledge.
I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.
I really liked those links in the lessons that led to other useful websites with interesting ideas and gave me more insight in to the topic.
Christine Jones: Social media marketing course review
I ended up really enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I was able do it!
I would recommend the CMP social media marketing course to a friend.
Social media marketing course gives Hayden a head start
CMP social media marketing course graduate, Hayden Murtagh, is using his new skills to build a successful photography business.
Hayden is a headshot photographer based in London, and has worked for some top retail clients since completing our online social media marketing course earlier this year.
He was worked for the Grocer magazine, ALDI supermarket and Sainsbury’s, and is also providing high quality headshots for people to used on their LinkedIn profiles.
So far he has worked with HR managers, directors, actors, sales managers and private individuals.
He attracted three new clients using techniques taught on our social media marketing course.
TV sports agency role for social media marketing graduate
CMP social media marketing course graduate, Antony Moule, has secured a job as a marketing assistant.
Antony now works for Project 11 TV, which offers advertising opportunities at the world’s top sporting events, including UK and Spanish football.
He started work this month after completing a six month stint with Lagardère Sport, a multinational, all inclusive sports agency.
Digital role for social media marketing course graduate
CMP social media marketing course graduate, Charlie Smith, has secured a job as a digital marketing executive.
Charlie, who graduated from our online social media marketing course in 2015, now works for a company that supports small businesses and start-ups.
He joined Wenta earlier this month after working as a freelance videographer in London.
He had already produced a number of videos for the company, based in Hertfordshire. See an example
His duties include digital marketing and communication.
Andy Carter: Course tutor
Group head of news | Comms consultant
BBC | Sky News | Virgin Radio | Leeds Council | Northumbria University
I am CMP’s tutor in PR, social media marketing and broadcasting.
I started my journalism career in the early 1990s with a local radio station on the south coast of England. My first live outside broadcast was from Stonehenge for the Summer Solstice.
I went on to work for the BBC, Sky News and Virgin Radio.
I spent three years as the group head of news for a large commercial broadcaster with responsibility for compliance, legal and training across 27 newsrooms and 60+ journalists.
I switched to PR and communications in 2008 and have been in charge of communications at three local authorities and a university.
I am also a director of my own PR, communications and broadcasting consultancy.
In the past, I used my extensive digital, social media and video skills to help a major UK utility company improve its customer communications.
I am currently working in local government as the head of communications for the City of York Council.
I am a member of the Chartered Institute of Public Relations and the Public Relations and Communications Association. I volunteer for the UK Hospital Broadcasting Association as national training manager.
I am also the chair of trustees for a charity based in Leeds.
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Many leading corporations including South Wales Police, Bioversity International, Oil & Gas UK and Staffordshire County Council use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.
Social media marketing course tutor: Andy Carter
You can sign up for this course 24 hours a day – 365 days a year.
I got much more from the course than I had expected. The tutorial support was excellent.
I ended up really enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I was able do it!
CMP social media marketing course graduate, Hayden Murtagh, is using his new skills to build a successful photography business.
CMP social media marketing course graduate, Antony Moule, has secured a job as a marketing assistant.
MP social media marketing course graduate, Charlie Smith, has secured a job as a digital marketing executive.
Group head of news | Comms consultant
