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Social media marketing course overview
Our social media marketing course equips you with the skills you need to help you use popular social media
platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter (X), YouTube, and many more, as powerful marketing tools.
Many businesses and individuals settle for a token Facebook page and Twitter feed, without understanding what to do with them.
They don’t realise that they could use social media to dramatically enhance their reputations,
expose their business to more potential customers, drive new traffic to their landing pages and most importantly, increase their income.
From freelancers and small businesses to multi-million-pound organisations, an effective online presence
can be the difference between business success and failure.
This course is ideal for:
- Beginners.
- Digital marketers who want to develop their skills.
- Staff training and development.
- Business owners and freelancers who want to expose themselves to more clients.
- Employees who use social media in the workplace.
- Individuals and businesses who want to drive more traffic to their website or blog.
- People who want to boost their existing social media marketing skills.
Many leading organisations including American Express, John Lewis, Manchester City Council and Yellow Media Group (formerly Yell)
use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.
Successful social media marketing course graduate Amanda Bate, who used the course to promote her new business told us:
“The course was diverse and delved in to all aspects of social media. The content was clear; the learning material was easy to understand”. Read her review
See what this social media marketing course teaches
There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:
- Write compelling content for social media.
- Engage with their customers through social media channels.
- Use platforms such as Facebook, Instagram, LinkedIn and TikTok to reach more customers.
- Build landing pages that convert site visitors into paying customers.
- Intigrate artificial intelligence into your social media marketing.
- Run successful paid advertising campaigns.
- Plan and implement social media strategies.
This comprehensive social media marketing course covers all these areas and many more.
And takes you through the essential features of building a digital presence that puts you ahead of your competition.
We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.
This course teaches you how to:
- Market yourself or your business using popular social media platforms.
- Maintain an effective presence on Facebook, Instagram, LinkedIn, TikTok, Twitter and other social media platforms.
- Write engaging social media content and get the most out of search engine optimisation (SEO).
- Use videos and images to boost social media marketing activity.
- Use AI to help you research and plan your social media marketing
- Manage the online reputation of yourself or your business.
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another successful social media marketing course graduate, Pam Sidwell, was particularly impressed with the “great constructive feedback” she received. Read her review
We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below:
Unlimited tutor support from an industry expert
You will benefit from unlimited tutor support at every stage of your online course. You can contact your tutor for help whenever you need to. As a social media marketing course learner, you will work 1-2-1 with either Andy Carter or Justine Holman (below).
Social media content writer | copywriting and social media consultant | editorSocial media marketing course accreditation and quality
We comply with the very highest external standards. We are:
- Registered by the UK government.
- Accredited by two recognised organisations
- Quality endorsed under The Quality Licence Scheme
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Staff training and group bookings
Organisations including American express, John Lewis and Travel supermarket and British Gas have chosen this social media marketing course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new practical social media skills directly to their jobs.
Social media marketing course subjects
This practical course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business. It is one of the most comprehensive and up to date courses on the market.
We have recently added brand new lessons and topics (see full lesson list below), including one which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how social media marketers can integrate it into their roles.
This vocational social media marketing course will teach you how to use the following platforms as powerful and engaging marketing tools.
- Google Ads
- TikTok New topic
- YouTube
Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing expert at each stage of the course.
Social media marketing course certifications
Our social media marketing course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in social media marketing, which is recognised in the UK and beyond. It proves you are a certified social media marketer.
These certifications will enable you to apply for social media marketing, digital marketing and content writing jobs, find freelance work, or use your new skills in the workplace.
Why choose us?
Social media marketing course FAQs
| Questions | Answers |
|---|---|
| Is this social media marketing course accredited? | Yes. The course is externally accredited by 2 recognised organisations. It is also quality endorsed under The Quality Licence Scheme. |
| How long will the course take? | This social media marketing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this social media marketing course, will usually complete it within 4 months. |
| Can I take time out? | Yes, many of our social media marketing learners take breaks from their studies, and continue from where they left off. |
| What certification will I receive? | You'll receive the Accredited CMP Diploma in Social media marketing. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course). |
| Can I study this course if I don't live in the UK? | Yes, this social media marketing course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in. |
| Do you send the certifications overseas? | Yes. There are no additional charges for this. |
| Can I apply for a job with the certifications? | Yes, many of our learners use the c on their certification on their CV to apply for social media marketing jobs. |
| Will this course show me how to get started as a freelancer? | Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance social media marketer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelancer. |
| Can this social media marketing course be used for staff training? | Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our online courses to train their staff. Because this course is flexible, you can fit it around your work commitments and apply your new social media marketing skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to. |
| How many tutor marked assignments are there? | There are 12 lessons on this social media marketing course, and all of them come with tutor marked assignments. Our social media marketing course tutor, Andy Carter, is often praised for the level of detail he goes into when marking our learners assignments. |
| Can I resubmit assignments if I fail? | Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit. |
| How much tutor time do I get? | This is one of the only online social media marketing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more! |
| Can my employer pay for this course for me? | Yes, on the second page of the social media marketing course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day. |
| Will I have to start straight away? | No. Because this social media marketing course is flexible, you can purchase it and then begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later. |
| Can I pay for this course monthly? | Yes. The payment plan for this social media marketing course is 4 monthly instalments of £137.37. Unfortunately monthly instalments cannot be used with a discount or promotional offer. |
| When can I enrol? | You can enrol on our social media marketing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to. |
If you decide to purchase this course you will be protected by the Consumer Rights Act 2015.
