Description

Become a certified social media marketer

☀️ 40% Summer Sale ☀️
Discount code: SUMMER40

Offer ends: 27/09/21 – 11pm

Trusted by business across the UK

  • Unlimited tutor support
  • Personal assignment feedback
  • Flexible study – no deadlines
  • Staff training options
  • Help finding work
  • Help starting as a freelance

Become a certified social media marketer

☀️ Summer Sale ☀️
Save 40% on this course
Discount code: SUMMER40

Offer ends: 27/09/21 – 11pm

Trusted by businesses across the UK

  • Unlimited tutor support

  • Personal assignment feedback

  • Flexible study – no deadlines

  • Staff training options

  • Help finding work

  • Help starting as a freelance

✉ Send me more info about this course
By clicking 'Send info' you consent to us emailing you with offers. You can withdraw consent by emailing us

Online social media marketing course (QLS level 4)

An accredited social media marketing course for individuals and businesses

Social media marketing course video

Summary

  • Price: £494.50 or 4 monthly payments of £123.62. See payment options
  • Duration: Self-paced as long as you need
  • Requirements: A basic understanding of social media. Take our social media challenge
  • Tutor marked assignments: 12 practical tutor marked assignments. See course subjects
  • Government registered?: Yes. UKRLP Number – 10008168. See our listing
  • Accreditation: CPD | EADL
  • Quality endorsed by: The Quality Licence Scheme
  • Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples

Test your social media marketing skills

This social media marketing course is used and trusted by:

Staff training and group bookings

Organisations including American Express, Bioversity International, Manchester City Council, The NHS and Pets at home, have chosen this social media marketing course to train individual staff members and whole teams.

The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new social media marketing skills directly to their jobs.

Interested in booking this social media marketing course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!

What our learners say

Read lots more social media marketing course reviews

Social media marketing course subjects

This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress at every stage.

Lesson 01: Introduction to social media

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Lesson 02: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Lesson 03: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Lesson 04: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Lesson 05: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Lesson 06: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Lesson 07: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Lesson 08: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Lesson 09: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.

Lesson 10: Achieving interaction

  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Lesson 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.

Lesson 12: Devising social media strategy and campaigns

  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

Social media marketing course certifications

Our social media marketing course has been independently endorsed under the Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.

So at the end of this course successful learners will receive a Certificate of Achievement endorsed The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP diploma in social media marketing, which is recognised in the UK and beyond. It proves you are a certified social media marketer.

These certifications will enable you to apply for social media marketing jobs, find freelance work, or use your new skills in the workplace.

Social media marketing course tutor: Andy CarterSocial media marketing course tutor 1: Andy Carter

Group head of news | comms and PR director and consultant

As a social media marketing course learner, you will work 1-2-1 with Andy Carter, who is a professional communications, PR and social media marketing consultant.

He has been in charge of PR, social media marketing and communications at Leeds city council, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.

Andy also runs his own PR consultancy.

He will mentor you, mark your assignments, and give you expert advice.

Andy is often praised by our social media marketing course learners for his engaging, approachable and friendly manner.

Find out more about Andy

Social media marketing course tutor 2: Paul Clark

Social media content writer | Freelance journalist | Web developer

Paul Clark has been a lecturer for over 15 years and has taught on online journalism and web development modules. He currently teaches ‘Using content in the Social Media Era’ at a university in Manchester.

He has a wealth of experience in social media marketing, and uses it each day to successfully promote his freelance journalism services.

Paul will mentor you, mark your assignments, and give you expert advice. He is often praised for his friendly, approachable and encouraging manner.

Find out more about Paul

Money back guarantee

If you are not 100% satisfied with your course you are entitled to a full refund within 14 days of your enrolment.

There are no catches or exceptions. For more information, please see our money back guarantee page

Social media marketing course overview

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers,  and most importantly, increase their income.

From freelancers and small businesses to multi-million-pound organisations, an effective online presence can be the difference between business success and failure.

This course is ideal for:

  • Beginners.
  • Digital marketers who want to develop their skills.
  • Staff training and development.
  • Business owners and freelancers who want to expose themselves to more clients.
  • Employees who use social media in the workplace.
  • Individuals and businesses who want to drive more traffic to their website or blog.
  • People who want to boost their existing social media marketing skills.

Many leading organisations including American Express, Pets at home, Manchester City Council and Yellow Media Group (formerly Yell) use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.

Successful social media marketing course graduate Amanda Bate, who used the course to promote her new business told us “The course was diverse and delved in to all aspects of social media. The content was clear; the learning material was easy to understand”. Read her review

There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:

  • Write compelling content for social media.
  • Engage with their customers through social media channels.
  • Use platforms such as Facebook, Instagram and LinkedIn to reach more clients.
  • Devise and implement social media strategies.

This comprehensive social media marketing course covers all these areas and others. And takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.

This course teaches you how to:

  • Market yourself or your business using popular social media platforms.
  • Maintain an effective presence on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
  • Write engaging social media content and get the most out of search engine optimisation (SEO).
  • Use videos and images to boost social media marketing activity.
  • Manage the online reputation of yourself or your business.

You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.

Another successful social media marketing course graduate, Pam Sidwell, was particularly impressed with the “great constructive feedback” she received. Read her review

We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below:

✉ Send me more info about this course
By clicking 'Send info' you consent to us emailing you with offers. You can withdraw consent by emailing us

Social media marketing course reviews

I got much more from the course than I had expected. The tutorial support was excellent. I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.

From start to finish the staff were amazing and very helpful. My tutor, Andy Carter, was extremely helpful and resourceful​. Since completion of my course a few months ago I have secured my first few paying clients.

It was very interesting! I learned that social media is a full-time job and there is lots to keep on top of, but overall it can be very beneficial.

I could see the potential to promote our business on various platforms and thought it was important to gain a true understanding of social media. The course was extremely informative and enjoyable.

The course was great; it made me think of every aspect of social media marketing. Andy Carter was very supportive; his feedback made me think more deeply about my assignment responses. The content was clear; the learning material was easy to understand.

A distance learning course student
Tatiana Amador-Neves

The course did meet my expectations as it was very informative and useful. The assignments were enjoyable to complete.

I learnt a lot about how different social media's are used by businesses and what they use each one for.

The course gave me a good insight into what works across all major social media platforms.

The tutorial support was helpful when required. It was good to know they were always there for me when I needed them and I would receive a reply within 2 days.

The tutorial support was impressive, and the course content was very informative and helpful.

I learnt the importance of social media in attracting prospective customers and the impact it has.

The tutor support was fantastic and each section of the course was clearly laid out and easy to read.

I don't think the course can be improved.

The course content was very good and informative with lots of useful links in the course material.

Andy was a great tutor and is very friendly and helpful with suggestions and questions.

The course was better than expected, very thorough but lacking in pressure, which is ideal for a learner like me.

The content was very thorough and informative.

The course was excellent, very informative and effective practice through assignments.

The tutorial support was excellent, great feedback and friendly commentary.

The course was great. The tutorial support was excellent.

Andy was always on hand to help me out when I didn't understand. I learnt lots of things, too many to list.

I wanted to further my understanding of social media and improve employment prospects.

My expectations were high, but CMP met them. The feedback was thorough and helpful. I was also given very prompt assistance with any extra questions that I raised.

I wanted to gain more knowledge and receive an accredited certification for what I do. It was very good - made you think deeper into the assignments.

I learned about assessing the entire marketing area rather than just focussing on a post.

Very quick turnaround time for grading assignments and some great constructive feedback. For anyone new to social media, or for someone who wants to build on their knowledge, this is an excellent starting point.

I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.

The course fully met my expectations. The support was great. Honest, helpful and timely. I learned how to better plan social media activity and not to over complicate content. Less is more!

Communication was first class and very quick - sometimes within the hour. The tutorial support was second to none. The course content was spot on - it could not have been improved.

I ended up enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I can do it!

Social media marketing course accreditation and quality

We comply with the very highest external standards. We are:

Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.

Staff training and group bookings

Organisations including American Express, Bioversity International, Manchester City Council, The NHS and Pets at home, have chosen this social media marketing course to train individual staff members and whole teams.

The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties, and apply their new social media marketing skills directly to their jobs.

Interested in booking this social media marketing course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!

How does the course work?

This social media marketing course is delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.

You can use a computer, or our exclusive app to work on a tablet or smartphone.

How long will it take?

This social media marketing course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.

On average, our learners who commit to 4 hours per week to their studies, will usually complete the course within 4 months.

What will I need?

We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.

This is what you will need to study our social media marketing course:

  • Access to a computer, tablet or similar device.
  • Internet access.
  • Microsoft Word or equivalent: OpenOffice, iWork pages.
  • An email account.
  • Access to social media profiles is preferable but not essential.

What happens when I enrol?

There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.

Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.

You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.

Social media marketing course payment options

Payment option logos

This social media marketing course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.

You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.

Will you pass our social media marketing challenge?

This test is made up of 10 questions that will assess your basic knowledge of social media marketing.

Read our latest social media marketing blog and advice posts

Our advice blog is packed with content to help you expand your social media marketing knowledge.

Take me to the social media marketing blog

Social media marketing course FAQ

QuestionsAnswers
Is this social media marketing course accredited? Yes. The course is externally accredited by 2 recognised organisations. It is also quality endorsed under The Quality Licence Scheme.
How long will the course take? This social media marketing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this social media marketing course, will usually complete it within 4 months.
Can I take time out? Yes, many of our social media marketing learners take breaks from their studies, and continue from where they left off.
What certification will I receive? You'll receive the Accredited CMP Diploma in Social media marketing. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK? Yes, this social media marketing course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas? Yes. There are no additional charges for this.
Can I apply for a job with the certifications? Yes, many of our learners use the c on their certification on their CV to apply for social media marketing jobs.
Will this course show me how to get started as a freelancer? Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance social media marketer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelancer.
Can this social media marketing course be used for staff training? Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our online courses to train their staff.
Because this course is flexible, you can fit it around your work commitments and apply your new social media marketing skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there? There are 12 lessons on this social media marketing course, and all of them come with tutor marked assignments. Our social media marketing course tutor, Andy Carter, is often praised for the level of detail he goes into when marking our learners assignments.
Can I resubmit assignments if I fail? Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get? This is one of the only online social media marketing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me? Yes, on the second page of the social media marketing course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away? No. Because this social media marketing course is flexible, you can purchase it and then begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly? Yes. The payment plan for this social media marketing course is 4 monthly instalments of £123.62. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol? You can enrol on our social media marketing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.

Why you’ll benefit from studying with us