An effective copywriting course emphasises the important of producing original content. And interviews are a good way of getting ideas. Most are done using Zoom or Teams, or even by phone. But some are still done face-to-face. And these can be intimidating, especially if you struggle with shyness or lack confidence. However, overcoming these challenges is possible with the right strategies. It can help techniques that journalists use – this article on the IJNet blog provides useful tips. Preparation is key. Start by organizing your thoughts and researching both the person you are interviewing and the subject they are going to speak about. Confidence grows when you feel well-prepared. Memorizing your opening lines and practicing deep breathing exercises can also help. Rehearse your introduction and small talk until they come naturally. Additionally, finding common ground during the conversation, like commenting on a picture or their surroundings can create a connection. Physical actions, such as subtle hand movements or holding a device, can help channel nervous energy. But if needed, calming aids like Rescue Remedy may help. Another crucial tip is to focus on your interviewer rather than yourself. Shifting your attention to understanding their needs and putting them at ease will naturally calm your nerves. These tips can also help you with job interviews. You can see others here See our copywriting courses