Online web writing course (level 4)

An effective web writing course for individuals and businesses

Practical and engaging assignments | Unlimited tutor support | Endorsed certificate

Organisations who use our writing courses:

Course summary

Price:	£494.50 or 4 monthly payments of £123.62 Prices include VAT. See payment options
Tutor support:	Unlimited support from an expert.
Requirements:	Proficient English.
Duration:	Flexible: Self-paced, as long as you need
Start date:	No set dates. Begin when you choose.
Delivery:	Online.
Available to:	UK and international learners.
Accreditation:	European Association for Distance Learning.
Quality endorsed by:	The Quality Licence Scheme.
Government registered:	Yes. UK Register of Learning Providers number: 10008168.
Certification:	The Quality Licence Scheme Certificate & CMP level 4 diploma.

 

Web writing course video

Course reviews

Read more web writing course reviews

Yvonne Hayton

Web writing course

I completed CMP courses in web writing and proofreading and thoroughly enjoyed them. CMP are highly professional and provide an excellent service at a fair price.

I still refer to the lessons regularly to refresh my memory and hone my skills. They are an invaluable point of reference when starting a new project.

 

Christine Robinson: Web writing course

Web writing course

Our NHS department is creating a website with blogs from staff about our work. The course helped me to think about my writing style and work on improving it.

Excellent feedback from the tutor. The opportunity to produce pieces of writing and receive detailed feedback has made the course worthwhile.

 

Lucy Lynch

Web writing course

My tutor was helpful, encouraging and motivating. I learned how to tailor my writing to different requirements, exactly what web writing entails and was given advice about how to find work. I thoroughly enjoyed it.

 

Adam Ward

Web writing course

I enrolled to improve my writing skills and apply them to my day job. I was happy with the course, it was what I expected and better than other online courses I have tried. I would recommend the course to anyone looking to improve their skills to use in the workplace.

 

Alex Champion

Web writing course

The course met all my expectations. Tutorial support was always helpful and prompt. The content covered a wide range of topics. Assignments were interesting and allowed for a degree of freedom in choosing what to write about.

 

Julia Cameron

Web writing course

I couldn’t have chosen a better course. My tutor was very helpful and supportive, and the content was excellent. I covered all the things you need to think about when writing web content. The course couldn’t have been improved, it was perfect for me.

 

Suzanne Hill

Web writing course

I can’t find fault with any of the course. The content covers everything. It’s flexible – you have no time restrictions. When I submitted lessons for marking, they were always sent back to me within 48 hours with brilliant advice from my tutor.

 

Katie Fremantle

Web writing course

I had worked with a magazine before and realised I wanted to know more about the digital side of things. The course more than met my expectations. The tutorial support was good and the content was good, too, with plenty of detail.

 

Therasa Paul

Web writing course

The course was an inspirational mix of practical tips and guidance on writing. The tutorial support provided was excellent. Work was returned promptly and with detailed, specific, and always positive comments.

 

Web writing course overview

See course subjects | See course reviews | See course news

Our web writing course equips you with the skills you need to produce copy suitable for a wide range of websites and online publications.

We live in a world where people want to read things as quickly, especially on the internet, and that’s why it’s so important that web copy gets straight to the point, is user friendly, and easy to read.

This course is great if you want to develop and expand your existing writing skills, or if you want to learn to write concise, reader focused web content from scratch.

Many leading corporations including AutoTrader, the NHS, NCPCC and Transport for London use this practical online web writing course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.

Successful web writing course graduate,  Christine Robinson, who works for the NHS told us: “I enjoyed the writing exercises and found them very helpful in getting the most from the course. For me personally the opportunity to produce pieces of writing and receive detailed feedback has made the course worthwhile”. Read her full review

This accredited web writing course is designed for:

• Beginners.
• Writers who need to develop their web writing skills.
• Website and blog owners.
• Content writers.
• Staff training and development.
• Journalists and writers who need to retrain.
• Freelancers and small business owners.

There is a strong demand for good web writers these days. Most organisations need people who can write effective content for websites, blogs and social media. This course covers all of these areas, and will also teach you how to:

• Write clearly and concisely.
• Say more with fewer words.
• Research, check facts and proofread your work.
• Improve your spelling, punctuation and grammar.
• Tailor your copy to targeted audiences.
• Format your copy for online publication.

Whether you want to focus exclusively on writing for the internet or are looking to expand your existing writing skills, our comprehensive web writing course will teach you all you need to know. See a full list of course subjects

You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world web writing tasks at home, at work or on the go.

 

Web writing course subjects

This course covers every aspect of web writing. Each lesson includes a practical assignment which is based on the real world of web writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Lesson 01: The basics

• Explain what a web writer writes.
• Define why web writing is different from other forms of writing.

Lesson 02: Using glossaries and client briefs

• Find online glossaries and translate terms in to layperson’s English.
• Explain the need for a clear brief.

Lesson 03: Style guides

• Explain what style is and why you need a style guide.
• Apply style to web content.

Lesson 04: Spelling, punctuation and grammar

• List techniques and resources that will assist with accurate spelling, punctuation and grammar.
• Maintain accurate spelling, punctuation and grammar.

Lesson 05: Avoiding jargon

• Define what jargon is.
• Identify inappropriate uses of jargon.
• Write words, sentences and phrases to eliminate jargon.

Lesson 06: Summarising content

• Explain why summarising is an essential skill for a web writer.
• List techniques involved in summarising.
• Apply these skills to a range of exercises.

Lesson 07: Common pitfalls

• Identify and replace cliches and offensive or inappropriate material.
• Write to suit multicultural audiences.

Lesson 08: Accuracy

• Analyse words and phrases to make sure they convey the correct meaning.
• Apply this technique to a range of exercises.

Lesson 09: Checking facts

• Explain the types of factual errors that frequently occur on web pages.
• List techniques and processes for correcting them.

Lesson 10: Essential laws A

• Explain how the laws of copyright, trademark and libel affect the web writer.
• Apply them to a range of situations.

Lesson 11: Essential laws B

• Explain how the laws of contempt of court, data protection and restricted identity affect the web writer.
• Apply them to a range of situations.

Lesson 12: Effective presentation

• Define the techniques used to present copy clearly on a web page.
• Apply these techniques to real-world situations.

Lesson 13: Web page essentials

• Explain the factors determining the content of a web page.
• Illustrate how to apply these factors to building a web page.
• Define the website tools and applications available to a web writer.

Lesson 14: Website building blocks

• explain how links, downloads, contact details and other building blocks can be used to help visitors read a web page.

Lesson 15: Web page accessibility

• Explain what the Equality Act 2010 (EA) says about web access for disabled people.
• Define disabled user groups and the equipment that is available to them.
• List the tools and techniques a web writer can use to make a website EA compliant.

Lesson 16: SEO articles

• Explain what an SEO article is.
• Define what an SEO article is intended to achieve.
• List the stages involved in writing an SEO article.
• Demonstrate how to identify key search words.
• Explain how to use keywords in an article.
• Apply these objectives to a range of practical exercises.

Web writing course accreditation and quality

We comply with the very highest external standards. We are:

• Registered by the UK government.
• Accredited by the European Association of Distance Learning.
• Quality endorsed under The Quality Licence Scheme.

Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.

Web writing course certifications

Our web writing course has been independently endorsed under the Quality Licence Scheme which is a product of the Skills Education Group, who endorse high-quality, non-regulated courses and training programmes.

So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the fully accredited CMP level 4 diploma in web writing, which is recognised in the UK and beyond. It proves you are a certified web writer.

These awards will equip you to apply for web writing and content writing jobs, use your new skills in the workplace or find freelance work.

Web writing course tutor: Nick Glaves

PR consultant | Writer | Lecturer | Business Editor | Journalist

As a web writing course learner, you will work 1-2-1 with Nick Glaves, who is a professional writer and PR consultant.

He has been involved in web writing throughout most of his career.

As a journalist, he developed the ability to write clearly, concisely and with the reader in mind, and transferred those skills in to writing for the web.

He will mentor you, mark your assignments, and give you expert advice.

Find out more about Nick

Web writing course payment options

This web writing course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.

You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.

What happens when I enrol?

There are no set enrolment dates. You can begin studying when you want to.

Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.

There, you will find your learning materials and other resources. You can start studying when you want to.

Our courses are often used for staff training

Some of the world’s biggest corporations use our courses to train their workers.

They appreciate the flexibility. People can work step-by-step, in their own time, with input from an expert tutor when they need it. Many learners find they can apply their new skills to their jobs straight away.

Organisations who use our courses:

Why you’ll benefit from studying with us

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Webwriting course subjects

This course covers every aspect of webwriting. Each lesson includes a practical assignment which is based on the real world of webwriting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Lesson 01: The basics

• Explain what a webwriter writes.
• Define why webwriting is different from other forms of writing.

Lesson 02: Using glossaries and client briefs

• Find online glossaries and translate terms in to layperson’s English.
• Explain the need for a clear brief.

Lesson 03: Style guides

• Explain what style is and why you need a style guide.
• Apply style to web content.

Lesson 04: Spelling, punctuation and grammar

• List techniques and resources that will assist with accurate spelling, punctuation and grammar.
• Maintain accurate spelling, punctuation and grammar.

Lesson 05: Avoiding jargon

• Define what jargon is.
• Identify inappropriate uses of jargon.
• Write words, sentences and phrases to eliminate jargon.

Lesson 06: Writing effective headings

• Explain the qualities of an effective web heading.
• Use principles and techniques to write effective headings.

Lesson 07: Avoiding jargon

• Identify appropriate and inappropriate jargon.
• Edit words, phrases and sentences to eliminate jargon.

Lesson 08: Writing with clarity

• Make content fluent, plain and simple to read.

Lesson 09: Common pitfalls

• Identify and replace cliches and offensive or inappropriate material.
• Write to suit multicultural audiences.

Lesson 10: Accuracy

• Explain how web content can fail to convey information accurately.
• Analyse words and phrases to make sure they convey the correct meaning.

Lesson 11: Checking facts

• Explain the types of factual errors that frequently occur in content.
• List techniques and processes for identifying and correcting them.

Lesson 12: Writing SEO articles

• Explain what an SEO article is and what it is intended to achieve.
• List the stages involved in writing an SEO article.
• Demonstrate how to identify key search words.

Lesson 13: Writing for social media and blogs

• Understand the basics of social media.
• Discuss the differences and similarities between various social media sites.
• Write social media content.
• Start and maintain a blog.

Lesson 14: Newswriting techniques

• Explain why a webwriter needs to master newswriting techniques.
• Write intros, sells and headings.
• Write well-constructed content.
• Adapt your writing style to suit a web audience.

Lesson 15: Essential laws A

• Explain how the laws of copyright, trademark and libel affect the webwriter.
• Apply them to a range of situations.

Lesson 16: Essential laws B

• Explain how the laws of contempt of court, data protection and restricted identity affect the webwriter.
• Apply them to a range of situations.

Lesson 17: Finding work

• List strategies for promoting your web presence.
• Select appropriate ways to start finding webwriting work.
• Explain how to negotiate fees and tie up details of webwriting jobs.

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What will I get?

Unlimited tutor support	Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area	Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
An app for flexible learning	Study on your tablet or smartphone with our app. Do your coursework, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking	Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials	If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library	Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference	Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate	A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!	Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark	Use the CMP Charter Mark on your CV, website, professional profiles and stationery.

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Online publishing success for webwriting course student

Webwriting course student, Jon Sibley, has managed to get his work published, just weeks after starting the course.

Jon used the skills he learned during the course and wrote a press release that was published on two websites.

The press release was about a charity walk by Royal Air Force (RAF) war veterans, and will be published in RAF News and the Yorkshire Post

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