Our NHS department is creating a website with blogs from staff about our work. The course helped me to think about my writing style and work on improving it.
Excellent feedback from the tutor. The opportunity to produce pieces of writing and receive detailed feedback has made the course worthwhile.
I couldn’t have chosen a better course. Cleland is very helpful and supportive, and the content was excellent. I covered all the things you need to think about when writing web content. The course couldn’t have been improved, it was perfect for me.
The course was an inspirational mix of practical tips and guidance on writing. The tutorial support provided was excellent. Work was returned promptly and with detailed, specific, and always positive comments.
Our webwriting course equips you with the skills you need to produce copy suitable for a wide range of websites and online publications.
As well as helping many individuals become successful webwriters, this course is also used to train staff from some of the UK’s leading organisations, including NSPCC, AutoTrader and Transport for London.
Whether you want to focus exclusively on writing for the internet or are looking to expand your existing skills, our comprehensive webwriting course will teach you all you need to know.
This course gets results
Many of our graduates testify that our webwriting course helped them to find jobs, set up as freelancers, or boost their skills at work.
See these examples below, and contact us if you’d like to see some others.
Our aim is to give you the best learning experience you’ve ever had, or ever will have.
Successful webwriting course graduate, Theresa Paul, described our course as “an inspirational mix of practical tips and guidance on writing”.
Our webriting course enabled Theresa to change her career from biology teacher to digital journalist at 42 years of age. See her review
Another successful learner, Julia Cameron, said the course taught her how to make every word count when writing web content. See her review
What will I learn?
Our comprehensive webwriting course will teach you to:
Write clearly and concisely.
Research, check facts and proofread your work.
Tailor your copy to targeted audiences.
Format your copy for online publication.
We help you develop all these areas and more, so you can confidently sell your skills as a freelancer, staff writer or other media professional.
You will benefit from unlimited tutor support from Ian Campbell, an experienced webwriter. He will help you every step of the way.
He will also give you personal feedback on every assignment, answer your questions and provide expert careers guidance, so you get the very best out of the course.
When you graduate, you will receive the ABC Awards level 4 diploma in webwriting. It proves you are a qualified webwriter. ABC Awards is regulated by Ofqual.
Enquire about this course
You should receive a personal reply within 30 minutes during office hours.
We may take up to one working day during busy periods.
How does the course work?
Our courses are delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
Qualifications
Our webwriting course has been independently endorsed under the ABC Awards’ Quality Licence Scheme. So, when you finish, you will receive the ABC Awards level 4 diploma in webwriting, and a learner unit summary. This lists the subjects you have studied.
The ABC diploma guarantees that you have been assessed at level 4 standards, and are competent to practise. ABC Awards is a leading national awarding body, and is regulated by Ofqual.
In addition, you will receive the fully accredited CMP diploma in webwriting, which is recognised in the UK and beyond. It proves you are a qualified webwriter.
These awards will equip you to apply for webwriting and social media jobs, learn new skills to use at work or find freelance work.
Webwriting course tutor: Ian Campbell
Editor | subeditor | freelance journalist
As a webwriting course learner, you will work 1-2-1 with Ian Campbell, who is a professional editor and webwriter.
He has been involved in writing throughout his career.
As a journalist, he developed the ability to write clearly, concisely and with the reader in mind, and transferred those skills in to writing for the web.
He will mentor you, mark your assignments, and give you expert advice.
Webwriting course subjects
This vocational course covers every aspect of webwriting. Each lesson includes a practical assignment, based on real-world webwriting.
Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress.
How long will it take?
Our online courses are flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
Most people take around three months to complete this course, but each learner is different. There are no set start dates. You can enrol and begin studying when you want to.
What will I need?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our webwriting course:
Access to a computer, tablet or similar device.
Internet access.
Microsoft Word or equivalent: OpenOffice, iWork pages.
An email account.
Payment options
This course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.
You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.
What happens when I enrol?
There are no set enrolment dates. You can begin studying when you want to.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.
There, you will find your learning materials and other resources. You can start studying when you want to.
Our courses are often used for staff training
Some of the world’s biggest corporations use our courses to train their workers.
They appreciate the flexibility. People can work step-by-step, in their own time, with input from an expert tutor when they need it. Many learners find they can apply their new skills to their jobs straight away.
Organisations who use our courses:
Access to our resources library
You will have free and unlimited access to our extensive resources library. It contains downloadable podcasts, videos, ebooks and tips files to help your career.
This is in addition to your comprehensive course materials and tutor support.
International students
You can study this online course wherever you live. We have students in more than 100 countries. And you can trust us, as we are accredited by two international accrediting bodies:
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
CMP Charter Mark
The Charter Mark is our benchmark of educational quality. We award it to graduates who have also demonstrated they can work professionally in the online environment.
The Charter Mark gives employers the confidence that candidates applying for jobs or freelance work have received accredited training and independent assessment. And it gives learners credibility in the competitive world of webwriting.
Our NHS department is creating a website with blogs from staff about our work. The course helped me to think about my writing style and work on improving it.
Excellent feedback from the tutor. The opportunity to produce pieces of writing and receive detailed feedback has made the course worthwhile.
I couldn’t have chosen a better course. Cleland is very helpful and supportive, and the content was excellent. I covered all the things you need to think about when writing web content. The course couldn’t have been improved, it was perfect for me.
The course was an inspirational mix of practical tips and guidance on writing. The tutorial support provided was excellent. Work was returned promptly and with detailed, specific, and always positive comments.
Webwriting course subjects
This course covers every aspect of webwriting. Each lesson includes a practical assignment which is based on the real world of webwriting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: The basics
Explain what a webwriter writes.
Define why webwriting is different from other forms of writing.
Lesson 02: Using glossaries and client briefs
Find online glossaries and translate terms in to layperson’s English.
Explain the need for a clear brief.
Lesson 03: Style guides
Explain what style is and why you need a style guide.
Apply style to web content.
Lesson 04: Spelling, punctuation and grammar
List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.
Lesson 05: Avoiding jargon
Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.
Lesson 06: Writing effective headings
Explain the qualities of an effective web heading.
Use principles and techniques to write effective headings.
Lesson 07: Avoiding jargon
Identify appropriate and inappropriate jargon.
Edit words, phrases and sentences to eliminate jargon.
Lesson 08: Writing with clarity
Make content fluent, plain and simple to read.
Lesson 09: Common pitfalls
Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.
Lesson 10: Accuracy
Explain how web content can fail to convey information accurately.
Analyse words and phrases to make sure they convey the correct meaning.
Lesson 11: Checking facts
Explain the types of factual errors that frequently occur in content.
List techniques and processes for identifying and correcting them.
Lesson 12: Writing SEO articles
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Lesson 13: Writing for social media and blogs
Understand the basics of social media.
Discuss the differences and similarities between various social media sites.
Write social media content.
Start and maintain a blog.
Lesson 14: Newswriting techniques
Explain why a webwriter needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed content.
Adapt your writing style to suit a web audience.
Lesson 15: Essential laws A
Explain how the laws of copyright, trademark and libel affect the webwriter.
Apply them to a range of situations.
Lesson 16: Essential laws B
Explain how the laws of contempt of court, data protection and restricted identity affect the webwriter.
Apply them to a range of situations.
Lesson 17: Finding work
List strategies for promoting your web presence.
Select appropriate ways to start finding webwriting work.
Explain how to negotiate fees and tie up details of webwriting jobs.
Take our copywriting course challenge
When can I start?
You can sign up for this course 24 hours a day – 365 days a year.
Once you’ve registered, it’s up to you when you start. We offer complete flexibility. This means you can study at a pace that suits you. The course never expires, so you can take as long as you need.
Enquire
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
An app for flexible learning
Study on your tablet or smartphone with our app. Do your coursework, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Government-recognised qualification
Qualify for an ABC Awards diploma. ABC Awards is regulated by Ofqual and has a long-established reputation for awarding high quality qualifications.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Women’s advisory role for webwriting course student
CMP webwriting course student, Lesley Elder, has been appointed as a member of the International Women’s Network’s advisory board.
The network is a lively, personal community that caters for career-driven professional women.
She also runs an online travel agency service A Passion for Travel, which is ABTA registered.
Online publishing success for webwriting course student
Webwriting course student, Jon Sibley, has managed to get his work published, just weeks after starting the course.
Jon used the skills he learned during the course and wrote a press release that was published on two websites.
The press release was about a charity walk by Royal Air Force (RAF) war veterans, and will be published in RAF News and the Yorkshire Post
Career milestone for webwriting course graduate
A CMP webwriting course graduate has now been working as digital content producer for a leading charity for 11 years.
Steve Nicholls completed our online webwriting course in 2015 as part of his training at the children’s charity, NSPCC.
He works at the charity’s London headquarters and produces content for its website and social media.
Theresa Paul: Webwriting course review
I took the CMP webwriting course alongside their freelance journalism course.
For me it was an inspirational mix of practical tips and guidance on writing, in a way that grabs the reader’s attention. With the internet, the reader can all too easily be lost with the click of a mouse!
The tutorial support provided was excellent. Work was returned promptly and with detailed, specific, and always positive comments.
The section on law was very necessary and most interesting, while another important topic covered was how to go about finding work.
As a result of the course, I changed career at the age of 42 from that of a biology teacher to a newspaper journalist working for a local paper.
I absolutely adore my job now, and I know that the webwriting course will be very useful to me in the future as more and more newspapers are committing to an online presence.
Julia Cameron: Webwriting course review
I needed to make sure my writing was up to scratch before looking for freelance work.
It exceeded my expectations! It taught me so many useful things.
The administration was excellent and communication was super- fast, which is fantastic.
I couldn’t have chosen a better course. Cleland is very helpful and supportive, and the content was excellent, I covered all the things you need to think about when writing web content.
I learned how web content works, basic SEO and how to make every word count! Personally, it couldn’t have been improved, it was the perfect course for me.
Our webwriting course equips you with the skills you need to produce copy suitable for a wide range of websites and online publications.
Our comprehensive webwriting course will teach you to:
Our webwriting course has been independently endorsed under the ABC Awards’ Quality Licence Scheme. So, when you finish, you will receive the ABC Awards level 4 diploma in webwriting, and a learner unit summary. This lists the subjects you have studied.
We have students in more than 100 countries. And you can trust us, as we are accredited by two international accrediting bodies:
The Charter Mark is our benchmark of educational quality. We award it to graduates who have also demonstrated they can work professionally in the online environment.
You can sign up for this course 24 hours a day – 365 days a year.
CMP webwriting course student, Lesley Elder, has been appointed as a member of the 
Webwriting course student, Jon Sibley, has managed to get his work published, just weeks after starting the course.
A CMP webwriting course graduate has now been working as digital content producer for a leading charity for 11 years.
I took the CMP webwriting course alongside their freelance journalism course.
