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This course covers every aspect of web writing. Each lesson includes a practical assignment which is based on the real world of web writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson 2, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how web writers can integrate it into their roles.
Lesson 01: The basics
Explain what a web writer writes.
Define why web writing is different from other forms of writing.
Lesson 02: Using glossaries and client briefs
Find online glossaries and translate terms in to layperson’s English.
Use artifial intelligence tools to help you research, plan and structure your web content. New topic
Explain the need for a clear brief.
Lesson 03: Style guides
Explain what style is and why you need a style guide.
Apply style to web content.
Lesson 04: Spelling, punctuation and grammar
List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.
Lesson 05: Avoiding jargon:
Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.
Lesson 06: Summarising content:
Explain why summarising is an essential skill for a web writer.
List techniques involved in summarising.
Apply these skills to a range of exercises.
Lesson 07: Common pitfalls
Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.
Lesson 08: Accuracy
Analyse words and phrases to make sure they convey the correct meaning.
Apply this technique to a range of exercises.
Lesson 09: Checking facts
Explain the types of factual errors that frequently occur on web pages.
List techniques and processes for correcting them.
Lesson 10: Essential laws A
Explain how the laws of copyright, trademark and libel affect the web writer.
Apply them to a range of situations.
Lesson 12: Effective presentation
Define the techniques used to present copy clearly on a web page.
Apply these techniques to real-world situations.
Lesson 13: Web page essentials
Explain the factors determining the content of a web page.
Illustrate how to apply these factors to building a web page.
Define the website tools and applications available to a web writer.
Lesson 14: Website building blocks
explain how links, downloads, contact details and other building blocks can be used to help visitors read a web page.
Lesson 15: Web page accessibility
Explain what the Equality Act 2010 (EA) says about web access for disabled people.
Define disabled user groups and the equipment that is available to them.
List the tools and techniques a web writer can use to make a website EA compliant.
Lesson 16: SEO articles
Explain what an SEO article is.
Define what an SEO article is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Explain how to use keywords in an article.
Apply these objectives to a range of practical exercises.
Money back guarantee
If you decide to purchase this course you will be protected by the Consumer Rights Act 2015.
You may request a full refund for any reason within 14 days of your enrolment date.
We will process your refund within five working days of receiving your email, but it may take longer to reach your card or account.
Payment will be refunded by BACS, PayPal or directly back to the card you paid with.
Thismoney-back guaranteedoes not affect your other legal rights.
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
Payment options
This course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from whichever country you live in.
You can either pay the fee in full, or over four monthly instalments of £137.37 including VAT.
We also provide a full money back guarantee, which means you can get a refund on your course within 14 days if you are not satisfied with it.
Organisations including Leicester Council, NSPCC, United Utilities and Royal Bank of Scotland use this course to train individual staff members and whole teams.
The course is designed to be completely flexible, which gives staff members the freedom to fit their studies around their other duties.
Interested in booking this practical web writing course for yourself, an individual staff member or multiple members of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
I completed CMP courses in web writing and proofreading and thoroughly enjoyed them. CMP are highly professional and provide an excellent service at a fair price.
I still refer to the lessons regularly to refresh my memory and hone my skills. They are an invaluable point of reference when starting a new project.
Our NHS department is creating a website with blogs from staff about our work. The course helped me to think about my writing style and work on improving it.
Excellent feedback from the tutor. The opportunity to produce pieces of writing and receive detailed feedback has made the course worthwhile.
My tutor was helpful, encouraging and motivating. I learned how to tailor my writing to different requirements, exactly what web writing entails and was given advice about how to find work. I thoroughly enjoyed it.
I enrolled to improve my writing skills and apply them to my day job. I was happy with the course, it was what I expected and better than other online courses I have tried. I would recommend the course to anyone looking to improve their skills to use in the workplace.
The course met all my expectations. Tutorial support was always helpful and prompt. The content covered a wide range of topics. Assignments were interesting and allowed for a degree of freedom in choosing what to write about.
I couldn’t have chosen a better course. My tutor was very helpful and supportive, and the content was excellent. I covered all the things you need to think about when writing web content. The course couldn’t have been improved, it was perfect for me.
I can’t find fault with any of the course. The content covers everything. It’s flexible – you have no time restrictions. When I submitted lessons for marking, they were always sent back to me within 48 hours with brilliant advice from my tutor.
I had worked with a magazine before and realised I wanted to know more about the digital side of things. The course more than met my expectations. The tutorial support was good and the content was good, too, with plenty of detail.
The course was an inspirational mix of practical tips and guidance on writing. The tutorial support provided was excellent. Work was returned promptly and with detailed, specific, and always positive comments.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Our web writing course equips you with the skills you need to produce copy suitable for a wide range of websites and online publications.
We live in a world where people want to read things as quickly, especially on the internet, and that’s why it’s so
important that web copy gets straight to the point, is user friendly, and easy to read.
This course is great if you want to develop and expand your existing writing skills,
or if you want to learn to write concise, reader focused web content from scratch.
Many leading corporations including AutoTrader, the NHS, NCPCC and Transport for London
use this practical online web writing course to train their writers.
And numerous individuals testify that it is practical, effective and great value for money.
Successful web writing course graduate, Christine Robinson, who works for the NHS told us:
“I enjoyed the writing exercises and found them very helpful in getting the most from the course.
For me personally the opportunity to produce pieces of writing and
receive detailed feedback has made the course worthwhile”. Read her full review
This accredited web writing course is designed for:
Beginners.
Writers who need to develop their web writing skills.
Website and blog owners.
Content writers.
Staff training and development.
Journalists and writers who need to retrain.
Freelancers and small business owners.
What does this web writing course teach?
There is a strong demand for good web writers these days. Most organisations need people
who can write effective content for websites, blogs and social media.
This course covers all of these areas, and will also teach you how to:
Write clearly and concisely.
Say more with fewer words.
Research, check facts and proofread your work.
Improve your spelling, punctuation and grammar.
Tailor your copy to targeted audiences.
Format your copy for online publication.
Use artificial intelligence tools to help you.
Whether you want to focus exclusively on writing for the internet or are looking to expand your existing writing skills,
our comprehensive web writingcourse will teach you all you need to know. See a full list of course subjects
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle practical, real-world
web writing tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another successful web writing course learner, Theresa Paul, told us:
“The tutorial support provided was excellent. Work was returned promptly and with detailed,
specific, and always positive comments.” Read her full review
Many of our graduates testify that our web writing course helped them to find jobs,
set up as freelancers, or boost their skills at work.
See these examples below, and contact us if you’d like to see some others.
If you want to develop and improve your web writing skills, this course has a proven track record and enables you to fit your studies around your lifestyle.
As web writing course learner, you will work 1-2-1 with Justine Holman, who is a professional content writer, copywriter and copywriting consultant.
Justine has written web copy and content for many large organisations, and has run campaigns that integrate copywriting, PR, social media and SEO.
She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Justine has also provided copywriting training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
This course covers every aspect of web writing. Each lesson includes a practical assignment which is based on the real world of web writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
We have recently added a brand new topic to lesson 2, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how web writers can integrate it into their roles.
Lesson 01: The basics
Explain what a web writer writes.
Define why web writing is different from other forms of writing.
Lesson 02: Using glossaries and client briefs
Find online glossaries and translate terms in to layperson’s English.
Use artifial intelligence tools to help you research, plan and structure your web content. New topic
Explain the need for a clear brief.
Lesson 03: Style guides
Explain what style is and why you need a style guide.
Apply style to web content.
Lesson 04: Spelling, punctuation and grammar
List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.
Lesson 05: Avoiding jargon:
Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.
Lesson 06: Summarising content:
Explain why summarising is an essential skill for a web writer.
List techniques involved in summarising.
Apply these skills to a range of exercises.
Lesson 07: Common pitfalls
Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.
Lesson 08: Accuracy
Analyse words and phrases to make sure they convey the correct meaning.
Apply this technique to a range of exercises.
Lesson 09: Checking facts
Explain the types of factual errors that frequently occur on web pages.
List techniques and processes for correcting them.
Lesson 10: Essential laws A
Explain how the laws of copyright, trademark and libel affect the web writer.
Apply them to a range of situations.
Lesson 12: Effective presentation
Define the techniques used to present copy clearly on a web page.
Apply these techniques to real-world situations.
Lesson 13: Web page essentials
Explain the factors determining the content of a web page.
Illustrate how to apply these factors to building a web page.
Define the website tools and applications available to a web writer.
Lesson 14: Website building blocks
explain how links, downloads, contact details and other building blocks can be used to help visitors read a web page.
Lesson 15: Web page accessibility
Explain what the Equality Act 2010 (EA) says about web access for disabled people.
Define disabled user groups and the equipment that is available to them.
List the tools and techniques a web writer can use to make a website EA compliant.
Lesson 16: SEO articles
Explain what an SEO article is.
Define what an SEO article is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Explain how to use keywords in an article.
Apply these objectives to a range of practical exercises.
Our web writing course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in English writing skills, which is recognised in the UK and beyond and proves that you are a certified web writer.
These awards will equip you to apply for web writing and content writing jobs, use your new skills in the workplace or find freelance work.
This web writing course is delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
How long will it take to complete this web writing course?
This web writing course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 4 hours per week to their studies, will usually complete the course within 4 months.
There are no set enrolment dates which means you can book this course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
This web writing course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Yes. The web writing writing skills course is externally accredited by 2 recognised organisations. It is also quality endorsed under the Quality Licence Scheme.
How long will the course take?
This web writing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this English writing skills course, will usually complete it within 4 months.
Can I take time out?
Yes, many of our web writing course learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?
You'll receive the Accredited CMP Diploma in Web writing You'll also receive a Certificate of Achievement endorsed under the Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK?
Yes, this web writing course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?
Yes. There are no additional charges for this.
Can I apply for a job with the certifications?
Yes, many of our web writing course learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?
Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance writer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?
Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our courses to train their staff.
Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?
There are 16 lessons on this web writing course, and all of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments.
Can I resubmit assignments if I fail?
Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?
This is one of the only online web writing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me?
Yes, on the second page of the web writing course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?
No. Because the web writing writing skills course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?
Yes. The payment plan for this web writing course is 4 monthly instalments of £137.37. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?
You can enrol on our web writing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.
Why you’ll benefit from studying with us
Certification and awards
Our UKRLP listing
Take our Google SEO challenge
Enquire about this course for staff training
Enquire about this course
What will I get?
Unlimited tutor support
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
Study on the go
Study on your tablet or smartphone using our app. Complete your assignments, contact your tutor, chat to other learners and check your progress on the go.
Rapid marking
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Endorsed certificate
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Charter Mark
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
