Conversion copywriting principles: write persuasive copy readers can trust
What if the most persuasive copy isn’t the loudest, but the clearest? Readers are more likely to consider a message when it reflects what they need,...
Transform labels into compelling headlines – a copywriting course technique
One of our copywriting courses learners wrote some web content and used the heading: Web ranking service. But his online copywriting course tutor told him that the heading was just a label – it was inactive, a bit like saying: Strawberry jam. In this situation, it would have been [...]
How copywriting helps businesses succeed
Copywriting plays a crucial role in helping businesses succeed by effectively conveying their message, building brand awareness, and driving customer action. Here are several ways in which copywriting contributes to business success: Clear Communication: Copywriting helps businesses communicate their value proposition, unique selling points, and key messages clearly and [...]
What Is a House Style Guide for Writing? A Practical Guide
What if the same writing question keeps coming back because nobody knows where the answer lives? If you’re asking what is a house style guide for...
Storytelling in Marketing: How to Choose Training for Creative Copy
What if the best marketing story isn’t the most entertaining one, but the one that makes the message clearer? If you’re considering a creative...
AI tools that can help copywriters
Our copywriting course explains in detail how copywriters can harness the power of AI to make their lives easier. There are several tools that can help. One of them is TLDR, which summarises text. It is useful if a client has given you a lot of background material as [...]
Not sure which course is right for you?
Our expert course advisors are happy to help you choose the right course and will reply the same working day. Get in touch
You can also read our quick checklist before enrolling.
How to choose the right online course

We’ve compiled this handy checklist to help you make an informed decision and avoid potential problems further down the line. Unfortunately, there are plenty of rogue institutions around.
This guidance is accurate and objective, and follows our accreditors’ marketing rules.
1. Accreditation
It’s important to check that any online learning provider has been externally accredited. Alarm bells should ring if it hasn’t.
2. Awarding body
Remember to ask a learning provider if their certifications have been endorsed by a recognised awarding body.
3. UK Register of Learning Providers
Is the provider listed on the government’s UKRLP? You can check here
4. Quality endorsement
Find out if the learning provider’s course materials, tutoring, and practices have been independently assessed for quality.
5. Expiry dates
Check how long you have to complete your online course.
6. Tutor experience
Find out who the tutors are, and their experience. Not all providers list this information on their websites, so you may need to email them and ask.
7. Tutor support
Remember to ask how much tutor time you get. A lot of course providers limit it.
8. Tutor marked assignments
Check how many assignments are personally marked by a tutor.
9. Ongoing support
Ask whether the provider offers support after you’ve finished your course. Some online providers provide careers advice, and help you find jobs or get started as a freelance.
Also, find out how much they charge for post-course mentoring, and how long it is available for.
10. Personal replies and response times
It’s important to check how long the provider takes to reply to an email or an enquiry, and whether you receive a personal reply, or just an auto-generated response.
It’s also important to find out their typical turnaround times on marked assignments and tutor queries.
11. Reviews
It’s helpful to check what previous learners thought about their time studying with the provider. Check how many reviews they have, and whether they are legitimate and verifiable.
12. Success stories
Ask if the provider can give you examples of job successes, and of how their courses have helped people further their careers or ambitions.
13. Clients
Check if the provider’s courses are used by respected businesses and organisations such as government, charities etc.
14. Active social media accounts
Find out if the provider has active social media accounts, and how many followers / page likes they have.
15. Check the telephone number
Most online course providers have a landline number listed on their website. Call it, to see if it’s answered.
16. History
Check how long the provider has been established for. The search feature on Companies House is usually the best way to attain this information.
Need help choosing the right course? Speak to one of our expert course advisors.
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