This course covers every aspect of web writing. Each lesson includes a practical assignment which is based on the real world of web writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: The basics
- Explain what a web writer writes.
- Define why web writing is different from other forms of writing.
Lesson 02: Using glossaries and client briefs
- Find online glossaries and translate terms in to layperson’s English.
- Explain the need for a clear brief.
Lesson 03: Style guides
- Explain what style is and why you need a style guide.
- Apply style to web content.
Lesson 04: Spelling, punctuation and grammar
- List techniques and resources that will assist with accurate spelling, punctuation and grammar.
- Maintain accurate spelling, punctuation and grammar.
Lesson 05: Avoiding jargon:
- Define what jargon is.
- Identify inappropriate uses of jargon.
- Write words, sentences and phrases to eliminate jargon.
Lesson 06: Summarising content:
- Explain why summarising is an essential skill for a web writer.
- List techniques involved in summarising.
- Apply these skills to a range of exercises.
Lesson 07: Common pitfalls
- Identify and replace cliches and offensive or inappropriate material.
- Write to suit multicultural audiences.
Lesson 08: Accuracy
- Analyse words and phrases to make sure they convey the correct meaning.
- Apply this technique to a range of exercises.
Lesson 09: Checking facts
- Explain the types of factual errors that frequently occur on web pages.
- List techniques and processes for correcting them.
Lesson 10: Essential laws A
- Explain how the laws of copyright, trademark and libel affect the web writer.
- Apply them to a range of situations.
Lesson 12: Effective presentation
- Define the techniques used to present copy clearly on a web page.
- Apply these techniques to real-world situations.
Lesson 13: Web page essentials
- Explain the factors determining the content of a web page.
- Illustrate how to apply these factors to building a web page.
- Define the website tools and applications available to a web writer.
Lesson 14: Website building blocks
- explain how links, downloads, contact details and other building blocks can be used to help visitors read a web page.
Lesson 15: Web page accessibility
- Explain what the Equality Act 2010 (EA) says about web access for disabled people.
- Define disabled user groups and the equipment that is available to them.
- List the tools and techniques a web writer can use to make a website EA compliant.
Lesson 16: SEO articles
- Explain what an SEO article is.
- Define what an SEO article is intended to achieve.
- List the stages involved in writing an SEO article.
- Demonstrate how to identify key search words.
- Explain how to use keywords in an article.
- Apply these objectives to a range of practical exercises.