Link juice is certainly a strange term. We explain it in our Google SEO course and learners really benefit from knowing the basics and applying it to their sites.

Link Juice sounds like a drink you buy from a shop.

And in fact, this is a good way of looking at it. It’s like Red Bull: it provides your site with some energy. How? It maximises the benefits of having effective incoming and internal links.

Find out more

However, there’s only so much that internal links can do to improve ranking power. Google tends to pay more attention to content these days. So make sure your website has plenty of well-written, helpful articles that are 600-700 words long.

See our SEO courses