How to decide which social media platforms to use in your marketing strategy

 

social media marketing course - PinterestOur social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy.

Start by creating a Facebook Business Page. Pay attention to layout, as the visual component is a key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. Remember, organic reach on Facebook can be extremely limited, so you may need to consider a cost effective ad in your strategy.

Pinterest

Pinterest is an image-centered platform and it is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows businesses to showcase their products, while also developing brand personality with eye-catching and unique pinboards.

Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow people in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your regular tweets to include fun, brand-building tweets.

LinkedIn

LinkedIn is one of the more professional social media marketing sites.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile, which makes your business appear more credible and reliable to new customers.

YouTube

YouTube is the best place for creating and sharing video content, and it can be a powerful social media marketing tool.

Don’t waste your time creating video content with the aim of “going viral”. Instead, focus on creating useful, and instructive “how-to” videos.

See our social media marketing course