Social media marketing plan


Our online social media marketing course will show you how to devise a social media marketing strategy and campaign. You will be able to:

1.Explain how to research and prepare your social media marketing strategy.
2.Describe how to use social media management tools.
3.Discuss how to create social media campaigns.

Identify your goals

Start with settings some goals. Use the SMART goal setting strategy to create the foundation for successful social media marketing.

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Define your  target audience

You will need to know who you are trying to reach and engage.

How old are they? What is their gender? What do they do for a job? Where do they live? What is their income? And, what are their interests?

Don’t try to list them all. Instead, concentrate on the three or four types of people who are likely to best represent your customers or service users.

Select the best platforms

There is no point in signing up for every single social media platform that exists, otherwise you will get nothing else done.

Instead, use the information you compiled in the first step above to assess which platforms will be most effective in reaching your target audience groups.

You can always join other platforms in the future, but it is generally best to start developing and building a community of engaged people on one social media website before moving to another platform.

Don’t run before you can walk! Refer to the previous Lessons for advice on which platforms to use.

Deliver consistently

There is no point adding an image here, and posting a new blog there. You must provide relevant content each day in order to maintain your social media campaign.

Engage with your audience

For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want.

  • Respond: Respond personally to new followers, answer questions and address issues fast.
  • Tag: If there are followers you know are interested in a particular piece of information, tag them when you post about it.
  • Link: Depending on your goals, include links in your posts. Link to blogs, your website, or other calls-to-action (CTA).
  • Use hashtags: Create a list of valuable hashtags that you will use.

Measure your results

Lots of tools are available to help you track and measure the impact of your social media marketing activity. The previous Lessons have explained how you can track your impact for each platform.

Also, review the comments you get to see what your customers and potential customers think of you and your posts, products or services. Try to spot any trends – in terms of posts, topics, keywords or content – that generate the most interest.

See our social media marketing course