Social media marketing course subjectsBack to course details

This comprehensive course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business.

Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing specialist at each stage of the course.

Lesson 01: Introduction to social media 

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Lesson 02: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Lesson 03: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Lesson 04: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Lesson 05: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Lesson 06: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Lesson 07: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Lesson 08: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Lesson 09: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.

Lesson 10: Achieving interaction

  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Lesson 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.

Lesson 12: Devising social media strategy and campaigns

  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

Back to course details

At a glance

Accredited & endorsed by

We are a UK government registered learning provider

Organisations who use our courses

Full money back guarantee

Learner job successes

Learners in more than 100 countries

We have learners in more than 100 countries

Study on the go

Our learning app is available on Google Play and the App Store

Endorsed awards

DOWNLOAD OUR PROSPECTUS

Read our learner reviews

Read our student reviews

Contact us

Contact us

Unlimited tutor support

Flexible study

Flexible study to suit you and your schedule