Social media marketing course subjects

This comprehensive course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business.

Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing specialist at each stage of the course.

Lesson 01: Introduction to social media 

• Understand the basics of social media.
• Define how social media can be used in marketing and public relations.

Lesson 02: Content writing

• Describe your target reader.
• Learn to write attractive and effective social media content.
• Structure your content to get results.
• Explain the importance of accurate spelling, punctuation and grammar.

Lesson 03: Facebook

• Learn how to use Facebook to market a business.
• Create interesting and engaging content.

Lesson 04: Twitter

• Learn how to use Twitter to market a business.
• Create interesting and engaging content.

Lesson 05: LinkedIn

• Learn how to use LinkedIn to market a business.
• Create interesting and engaging content.

Lesson 06: Blogging

• Set up your own blog or develop your existing blog.
• Learn how to maintain and grow your blog.
• Use your blog to promote your business

Lesson 07: Video and Image

• Understand how images and video can boost your social media marketing activity.
• Use a smartphone to shoot, edit and record a short video.
• Create basic graphics using online tools.

Lesson 08: Instagram, YouTube, Pinterest, Tumblr

• Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
• Compare these media with regard to business opportunities.

Lesson 09: Customer advocacy and storytelling

• Learn the definition and importance of customer advocacy.
• Build a tailored customer advocacy programme for your business.
• Include storytelling in all aspects of your business to engage customers.

Lesson 10: Achieving interaction

• Explain the importance of engaging with followers.
• Discuss strategies for interacting with different types of followers.
• Learn about the main tools for achieving and maintaining interactivity.

Lesson 11: Social media for SEO

• Explain social media’s role in SEO (search engine optimisation).
• Learn how search engines rank content.
• Discuss the importance of keywords, links and hashtags in SEO.
• Learn to create SEO-friendly social media content.

Lesson 12: Devising social media strategy and campaigns

• Explain how to research and prepare your social media marketing strategy.
• Describe how to use social media management tools.
• Discuss how to create social media campaigns.