Social media marketing course subjects
This comprehensive course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business.
Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing specialist at each stage of the course.
Lesson 01: Introduction to social media 
- Understand the basics of social media.
- Define how social media can be used in marketing and public relations.
Lesson 02: Content writing
- Describe your target reader.
- Learn to write attractive and effective social media content.
- Structure your content to get results.
Explain the importance of accurate spelling, punctuation and grammar.
Lesson 03: Facebook
- Learn how to use Facebook to market a business.
- Create interesting and engaging content.
Lesson 04: Twitter
- Learn how to use Twitter to market a business.
- Create interesting and engaging content.
Lesson 05: LinkedIn
- Learn how to use LinkedIn to market a business.
- Create interesting and engaging content.
Lesson 06: Blogging
- Set up your own blog or develop your existing blog.
- Learn how to maintain and grow your blog.
- Use your blog to promote your business
Lesson 07: Video and Image
- Understand how images and video can boost your social media marketing activity.
- Use a smartphone to shoot, edit and record a short video.
- Create basic graphics using online tools.
Lesson 08: Instagram, YouTube, Pinterest, Tumblr
- Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
- Compare these media with regard to business opportunities.
Lesson 09: Customer advocacy and storytelling
- Learn the definition and importance of customer advocacy.
- Build a tailored customer advocacy programme for your business.
- Include storytelling in all aspects of your business to engage customers.
Lesson 10: Achieving interaction
- Explain the importance of engaging with followers.
- Discuss strategies for interacting with different types of followers.
- Learn about the main tools for achieving and maintaining interactivity.
Lesson 11: Social media for SEO
- Explain social media’s role in SEO (search engine optimisation).
- Learn how search engines rank content.
- Discuss the importance of keywords, links and hashtags in SEO.
- Learn to create SEO-friendly social media content.
Lesson 12: Devising social media strategy and campaigns
- Explain how to research and prepare your social media marketing strategy.
- Describe how to use social media management tools.
- Discuss how to create social media campaigns.