Social media marketing course subjects

This practical course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business. It is one of the most comprehensive and up to date courses on the market.

We have recently added brand new lessons and topics (see full lesson list below), including one which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how social media marketers can integrate it into their roles.

This vocational social media marketing course will teach you how to use the following platforms as powerful and engaging marketing tools.

  • Facebook
  • Google Ads
  • Instagram
  • Threads
  • LinkedIn
  • TikTok
  • X
  • YouTube

Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing expert at each stage of the course.

  • Define what social media is.
  • Define how social media platforms can be used for marketing.
  • Discuss social media as a way of interacting and engaging with readers.
  • Explain how social media apps can build brand awareness.
  • Discuss the drawbacks of social media.
  • Choosing the right platforms to use.

  • Discuss the importance of understanding your target audience.
  • Define target audience personas.
  • Understand an organisation’s persona.

  • Discuss the different requirements for each major platform.
  • Write engaging posts for various platforms to suit an organisation and its audience.

  • Describe what SEO is and explain how search engines work.
  • Discuss the importance of keywords in SEO.
  • Define page authority and how explain how links contribute to SEO.
  • Use hashtags to attract search engines.

  • Identify the two types of landing page.
  • Describe the purpose of each type of landing page.
  • Plan a landing page’s design and structure.
  • Discuss how to generate leads.
  • Explain the role of Calls to Action (CTAs) on landing pages.
  • Discuss the importance of cookie notices.

  • Research for information using various methods.
  • Explain why crediting your sources is important.
  • Discuss the importance of quality writing for social media.
  • Understand and implement good content writing techniques.
  • Include CTAs, keywords and links in your content. Proofread your content.

  • Understand how images and videos can boost your social media marketing activity.
  • Discuss the value of using the following visual content types:
    • Logos and branding.
    • Interactive tools.
    • Interactive maps.
    • Data visuals.

  • Explain the benefits of advertising on the web.
  • Define the different types of online advertising.
  • Discuss various platform advertising campaigns.
  • How to use Artificial Intelligence (AI) to assist your social media marketing.
  • Create an advertising campaign to suit a budget.

  • Describe social commerce, its benefits and tools.
  • Discuss the benefits using a social media marketing influencer.
  • Explain how affiliate marketing works for content creators.

  • Describe customer advocacy and state its benefits.
  • Discuss the benefits of good social customer service.
  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • List the main tools for achieving and maintaining interactivity.

  • Describe what a social media marketing campaign is and what it’s for.
  • Plan a social media marketing campaign.
  • Track the campaign’s performance and adjust as necessary.