This course covers every aspect of SEO content writing. Each lesson includes a practical assignment which is based on the real world of SEO content writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: The basics
- Clarify what SEO content is.
- Identify what SEO content is intended to achieve.
- Copywriting vs content writing.
- Understand the importance of well-written content.
- Pinpoint the different types of content and their purpose.
- Visual content.
- Explain the E-A-T formula.
- Discuss the use of AI auto content tools.
Lesson 02: Key SEO principles
- Describe what SEO is and explain how search engines work.
- Discuss the importance of keywords in SEO.
- Page authority.
- Explain how links in content contribute to SEO.
- Link building techniques.
Lesson 03: Personas and strategies
- Define audience personas.
- Identifying your target reader.
- Choosing a topic.
- Finding suitable keywords.
- Demonstrate SEO content writing strategies.
- Apply these techniques to a range of exercises.
Lesson 04: Content writing techniques
- Explain the importance of understanding your audience and purpose.
- Discuss the importance of quality writing.
- Understand and implement content writing techniques.
- Include keywords and links in content.
- Create compelling SEO headings.
Lesson 05: Writing optimised blog content
- Explain what a blog is.
- Research your topic.
- Types of blog posts.
- Define the basic rules for writing for blogs.
- Discuss how to get your blog posts noticed using SEO content writing techniques.
Lesson 06: Writing for social media
- Understand the basics of social media.
- Explain how social media is useful for businesses.
- Discuss social media as a way of interacting and engaging.
- Produce optimised content for the main social media platforms:
Lesson 07: Using video and images
- Understand how images and video can boost your SEO content writing activity.
- Use a smartphone to shoot, edit and record a short video.
- Produce visual content using online tools.
- Where to publish your content.
- Using live video.
- Optimising your images and videos.
Lesson 08: Making money from content writing
- List strategies for promoting your web presence.
- Select appropriate ways of finding content writing work.
- Explain how to negotiate fees and tie up details of content writing jobs.
- Learn about simple accounting and registering as a self-employed SEO content writer.