This comprehensive course covers every aspect of SEO content writing. Each lesson includes a practical assignment which is based on the real world of content writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

We have recently added a brand new topic to lesson 6, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how content writers can integrate it into their roles.

Lesson 01: The basics 

• Clarify what SEO content is.
• Identify what SEO content is intended to achieve.
• Copywriting vs content writing.
• Understand the importance of well-written content.
• Pinpoint the different types of content and their purpose.
• Visual content.

Lesson 02: Key SEO principles

• Describe what SEO is and explain how search engines work.
• Discuss the importance of keywords in SEO.
• Page authority.
• Explain how links in content contribute to SEO.
• Link building techniques.

Lesson 03: The target audience

• Discuss the importance of understanding your target audience.
• Define target audience personas.
• Identifying your target reader.
• Understanding an organisation’s persona.

Lesson 04: The strategy

• Why a strategy is necessary.
• Identifying niche topics.
• Identifying topic-centred keywords.

Lesson 05: Content writing techniques

• Explain the importance of understanding your audience and purpose.
• Discuss the importance of quality writing.
• Understand and implement content writing techniques.
• Include keywords and links in content.
• Create compelling SEO headings.

Lesson 06: Formulas tools and templates

• Explain the E-A-T formula.
• Understand the P-A-S formula.
• Discuss the use of AI auto content tools. New topic
• Apply tools such as Grammarly.
• Use content writing templates.

Lesson 07: Using videos and images in your content

• Understand how images and video can boost your SEO content writing activity.
• Discuss the value of using the following visual content types:
  • Logos and branding
  • Interactive tools.
  • Interactive maps.
  • Data visuals.

Lesson 08: Writing optimised blog content

• Explain what a blog is.
• Define the basic rules for writing for blogs.
• Discuss how to get your blog posts noticed.

Lesson 09: Writing promotional content

• Discuss the most important components of promotional content.
• Write advertising features.
• Write advertising copy.

Lesson 10: Writing thought-leadership content

• Explain the purpose of thought-leadership content.
• Outline the thought-leadership content research process.
• Discuss how to write with flair.

Lesson 11: Writing for social media

• Understand the basics of social media.
• Explain how social media is useful for businesses.
• Discuss social media as a way of interacting and engaging.
• Produce optimised content for the main social media platforms:
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Tumblr
  • Pinterest

Lesson 12: Making money from content writing

• List strategies for promoting your web presence.
• Select appropriate ways of finding content writing work.
• Explain how to negotiate fees and tie up details of content writing jobs.
• Learn about simple accounting and registering as a self-employed SEO content writer.