Well, I thought I knew what copywriting was, until I joined the CMP course. There are so many different types of copywriting, and the course covered all of them in depth.
I found the tutorial support to be excellent. Super encouraging and intuitive feedback from very knowledgeable tutors.
I thought the course content was excellent. The last lesson about working with brands and setting up as a copywriter, really wrapped the learning up nicely. The assignments really made you use your brain! I think it was clever that some of the topics were chosen to demonstrate that you might have to write about subjects, that aren’t your personal preference. I also liked the way the lessons were so different, yet subtly built up your knowledge.
In a nutshell, I learnt to write words not waffle! The course taught me how commercially focused writing is. I used to view copy as ‘descriptive wording’. And it was actually a revelation to learn that copy is actually sales focused. Not just random sentences that sound a bit interesting! I learnt how to write succinct headlines and more targeted, shorter sentences!
At times, this course was quite a challenge. Don’t expect to rush through Lessons in your lunch break! Some of them require a lot of research and deep thinking. Overall, I found the course super-informative, commercially relevant and confidence-boosting.
See our copywriting course