Therefore, taking a “campaign-based approach” will bring structure to your activity.
You also need to have an understanding of what makes your customer tick. Our social media marketing course covers this in great detail.
One way is to consider a model called AIDA. It stands for Awareness, Interest, Desire and Action. It is used by many marketing professionals to plan activity because it reflects the process that many consumers go through when they buy a product or pay for a service.
In simple terms, a customer becomes aware of a product or service and has interest in it. Marketing messages translate the interest into desire for the product or service, which then results in the consumer taking action by rushing to the shops to make a purchase!
Generally, there is no longer a direct relationship between company and consumer.
Social media means a potential customer may get their information about a product or service from other people via their own social networks.
That’s good news for the social media marketer. You can use it to your advantage.
The most powerful marketing is when your own customers recommend your products or services and encourage others to show interest.
Action is the easiest part of AIDA. Your call to action should drive people to visit your website, to order a brochure, to sign-up to an email newsletter or to call your phone.
As a marketing professional, you will want to carefully plan your communication activity.
See our social media marketing course