If you’re not taking advantage of this, you’re missing out on a inexpensive, and effective way to reach each and every one of them!
Let’s look at the few ways in which social media can help you connect, engage, and grow your business.
Promote content
Promoting your content on social channels is a great way to get your well-researched content in front of new people, proving your expertise and growing your audience.
To maximise the social media for business benefits, make sure to have a content marketing plan in place.
Go viral
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences – their friends and followers. Going viral takes this concept one step further.
As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting hundreds or even thousands of shares.
This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand.
For example, if I see that my friend likes your article, I may be inclined to check it out, even if I’ve never heard of your company before.
Source content
There are two key ways businesses can source content on social media:
- Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.
- Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand while also providing you with a library of social posts to share over time.
See our social media marketing course