Early on you will likely want to build up your experience. Proofreading courses can help you find work when you start out. Whatever you decide you will need to find a way to market your services so you can find clients
A good way to advertise is to use social media
There is a lot of choice in social media, but there are features that are vital for a good campaign.
These include the ability to share your information and for people to react to anything you post on social media.
Posts that encourage people, and likely clients, to interact with will draw more attention to your information.
Online courses can explore the scope of social media.
Social media sites such as Facebook, Twitter and LinkedIn are good examples for proofreaders to use if they are looking for new clients.
Facebook allows posts that can include photos and illustrations.
From the point of view of a freelancing proofreader, these posts could include discussions on recent jobs they have done for someone.
The proofreader could say, for example, that they will be pleased to do a similar job for another client.
Also, on their Facebook page, they can describe their proofreading services.
The scope of your services can be extended through online proofreading courses
Feedback from a client can be posted with their permission. With these posts, users of Facebook can comment on them.
They can also indicate their feelings about a post. These users can become clients to a proofreader.
As the content is shared, the greater the scope of people that may see services described.
Search Engine Optimisation (SEO) methods are relevant to Facebook, too.
Facebook is a good place to describe services with the use of keywords. This would mean search engines are more likely to bring people to the Facebook page in question.
You can get keyword help from our online courses.
Twitter also allows users to make posts or tweets but with a limit of 280 characters. Hashtags can be used in a tweet with the “#” symbol placed in front of a keyword.
#proofreading is a hashtag that could be used in a tweet for a proofreader. A trending hashtagged word is one that is currently popular. Clicking on a hashtag shows tweets that are using it.
These should be used so people can see or find your tweets and potentially start to follow you. Followers can become your clients. People can be followed on Facebook or users can become friends.
Friends on Facebook can post information on each other’s newsfeeds. Regular tweets are necessary on Twitter as are posts on Facebook.
For Twitter, these tweets can be about a proofreader’s services. These could mention recent work completed.
Any feedback from clients can also be reported.Special offers on your services can also be tweeted and can also be posted on Facebook.
Blogs are also a useful way of supporting your social media posts and tweets. LinkedIn is also a good networking site. You can link up with other proofreaders, for example.
The site can be used to advertise jobs. If you are growing your client base and your business, then this is a place to find staff.
A successful social media campaign will engage your visitors, be shared and get a response.
See our proofreading courses