What are the benefits of social media marketing for business? Considering that there are now more than 3 billion people using social networks across the globe, there are a lot of benefits!
On Instagram alone 80 percent of people follow at least one business.
If you’re not taking advantage of social media, you’re missing out on an effective, and inexpensive way to reach almost half the world’s population.
Let’s look at a few of the ways in which social media can help you connect, engage, and grow your business.
Increase brand awareness
There are billions of people using social media, which means they are a natural place to reach new and targeted potential customers.
People connect with brands they’ve never heard of on social platforms! More than 50% if Instagram users have said they discover new products on the platform.
Humanise your brand
To connect with customers – and potential customers – you’ve got to show the human side of your brand. How are you embracing your brand values? (Do you even have brand values?) How are you looking out for the best interests of your customers? Does your product really work?
The ability to create real human connection is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
Stay top of mind
Most users log into their accounts at least once per day, and many people are checking their social media accounts several times per day.
Social media gives you to the opportunity to connect with fans and followers every time they log in.
Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
See our social media marketing course