Our copywriting course emphasises that copywriting as a freelance career is not just about the writing. Half your time will inevitably go towards marketing yourself and getting clients.

Jobs are not going to come to you. You have to find them, and this will take a lot of time, effort and planning, even if you have an online copywriting course certification.

This is why it’s important to have a strategy in place once you have finished your online copywriting course: to launch your career as a writer.

It’s essential to start a blog as soon as possible. This not only gives you valuable writing practice, but it allows potential clients the chance to see what you are capable of.

There are many free blogging platforms online such as Blogger and WordPress, which are easy to navigate and allow you to customize your pages to suit your needs.

These platforms are open to anyone, so as a professional writer, you have to ensure that your content is well written and engaging to stand above the crowd.

The natural progression from your blog is to build a website. Many freelancers need their own web presence and potential clients have to be able to find you online.

Your website doesn’t need to be a snazzy or expensive to start off. There are many free website builders such as Wix, Moonfruit and Weebly that will allow you to choose templates and offer free hosting.

You may also consider producing ebooks, or printed books to use as promotional material. Our self-publishing course will help here.

Many copywriting courses now offer the chance to get real work experience, which is essential for developing your portfolio. Take advantage of these offers and build a strong portfolio to add to your website.

It’s important to remember that you can’t expect to make a lot of money at the beginning of your career. In order to build your portfolio, you will have to work for next to nothing or voluntarily to get the chance to write professionally.

Call your friends who own businesses and see what you can do to help them with their marketing content. If you are offering your services for free, they will be grateful and less likely to turn down your offer to help.

Once you have made suggestions, get to work and monitor how your input has improved their targets. At this point there is no harm in asking for a testimonial to go on your website.

This will give you the confidence to charge more money and will usually lead to referrals resulting in more clients coming to you for your expertise.

See our copywriting courses