Copywriting tasks AI cannot do

AI has its drawbacks. So, we teach our online copywriting course learners to excel at the things it can’t do.

These are some of them. AI:

1. Cannot be human. It lacks personality and emotion. It’s like those stock photographs you see on websites – they are samey and ordinary.
2. Cannot convey imagination, sensitivity, novelty, empathy, or life experience.
3. Does not always use the appropriate or consistent tone.
4. Cannot grasp an organisation’s persona.
5. Cannot produce new ideas.
6. Does not understand human behaviour and emotion.
7. Cannot provide opinions or personal observations.
8. Makes mistakes, especially when writing about specialised or technical subjects.
9. Often overuses industry buzzwords, so the content sound amateurish.
10. Uses repetitive phrases and clichés.
11. Doesn’t consider the audience’s cultural background, and so risks using offensive language.
12. Can breach copyright.
13. May not capture an organisation’s ethos or personality.
14. Cannot guarantee originality.

So, our copywriting course will help you excel in these areas, and stay ahead in the work market.