Copywriting course advice and career guides
Why terminology features on copywriting course
Every industry has its own ‘language’ – those in-house [...]
Seven key tips that copywriting course graduates must know
A good copywriting course will emphasise the differences between [...]
The Value of CPD in Career Progression: A Practical Guide
A certificate on its own may not bring your next career step closer. The value of CPD in career progression is clearer when what you learn addresses...
Copywriting courses should cover presentation techniques
Effective copywriting courses don’t just teach you how to [...]
Seven key tips that copywriting course graduates must know
A good copywriting course will emphasise the differences between [...]
Avoiding Common Copywriting Mistakes: A Practical Checklist for Clearer Writing
The most damaging copywriting mistakes aren’t always grammatical. A draft can be polished yet still feel wordy, generic or unclear about what the...
An important aspect to look for on a copywriting course
A good copywriting course should help learners understand the [...]
CPD-accredited marketing courses in the UK: a 2026 buyer’s guide
The most reassuring course label may not tell you everything you need to know. Choosing between CPD certified marketing courses UK providers offer...
What our copywriting course teaches about AI commands
We tell our copywriting course learners to use AI [...]
How to Measure Copywriting ROI: A Practical Guide
If a page attracts plenty of visitors but generates few enquiries or sales, has its copy delivered a return? It’s a fair question, especially when...
Writing a Communications Strategy: A Practical Step-by-Step Guide
What if a stronger communications strategy starts with doing less, not saying more? Writing a communications strategy can feel difficult when...
Creating a Brand Voice and Tone Guide: A Practical How-to
A brand guide can be beautifully written and still leave your team guessing what to write. If your values don’t help someone choose a phrase, shape a...
Continuing professional development for writers: 2026 guide
More training doesn’t automatically make you a better writer. The most useful continuing professional development for writers starts with a specific...
What Does a Copywriter Do? Skills, Responsibilities and the Writing Process
Copywriting is less about finding the perfect phrase than making the right judgement. If the role seems limited to writing adverts, or you’re unsure...
Conversion copywriting principles: write persuasive copy readers can trust
What if the most persuasive copy isn’t the loudest, but the clearest? Readers are more likely to consider a message when it reflects what they need,...
Transform labels into compelling headlines – a copywriting course technique
One of our copywriting courses learners wrote some web [...]
How copywriting helps businesses succeed
Copywriting plays a crucial role in helping businesses succeed [...]
What Is a House Style Guide for Writing? A Practical Guide
What if the same writing question keeps coming back because nobody knows where the answer lives? If you’re asking what is a house style guide for...
Storytelling in Marketing: How to Choose Training for Creative Copy
What if the best marketing story isn’t the most entertaining one, but the one that makes the message clearer? If you’re considering a creative...
AI tools that can help copywriters
Our copywriting course explains in detail how copywriters can [...]
How you can learn to be a copywriter
Many people ask how they can learn to be [...]
Newsletter tips taken frorm our copywriting course
Many businesses and organisations use newsletters, as they [...]
Career path for a copywriter: roles, progression and next steps
A copywriting career rarely follows a single ladder. The career path for a copywriter might lead from a junior in-house role to agency work,...
Writing for the web: the skills behind clear, effective online content
What makes someone stay on a webpage and find what they need, rather than leave feeling lost? Strong online writing puts the reader’s task first. If...
What our copywriting course teaches about persuasive writing
Copywriting is all about persuasion - persuading people to [...]
