How a copywriting course can help you match a website’s body language

 

If you’re on a good copywriting course, you’ll be told how to make your content human. This is something AI can’t do.

Our online copywriting course suggests you write with one person in mind.

Which person? If you’re writing content for a website, then it should match the site’s body language.

Body language is the site’s underlying message – the impression it gives visitors. Each site has one: it may look confused, fussy, dull, serious or sophisticated.

And it’s important that the body language and the brand harmonise. If they conflict, the visitor gets a mixed message.

So, a sophisticated brand should have a sophisticated website – and sophisticated copy on it.

It also helps to describe the website as a type of person – eg: a meticulous librarian; a studious scientist etc – and write with that type of person in mind

For instance, one or our copywriting course learners showed us the site they had built for their SEO businesses. We thought it looked like a well-meaning comprehensive school pupil

Why?

It offered sophisticated services but in an unsophisticated way. The images, headings and layout conveyed a Year 10 web building project.

It came across as amateurish … as though a 16-year-old had found a list of ‘good things to put on a website’, and randomly applied it to free build-it-yourself site.

The copy was the same. It was basic.

This ‘personality’ conflicted with the business’ brand and operation, which was polished, professional and expert.

So, the site tarnishes the brand.

See our copywriting courses