We have recently added a brand new topic to lesson 1, which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how copywriters can integrate it into their roles.
Lesson 01: You can be a writer
- How to get started.
- Where, when and what to write.
- Using artificial intelligence to help you plan, research and structure your creative writing. New topic
- Finding your form, including experiments in fiction and non-fiction prose, poetry and drama.
- Who you can write for: how to appeal to varied audiences including children, young adults, and adults.
Lesson 02: The basics
- Writing and publishing terminology.
- Applying a style guide.
- Presenting your work correctly.
- Creating a cover sheet.
- Keeping legally safe notebooks and records.
Lesson 03: What to write about
- Developing your imagination and producing ideas.
- Overcoming writer’s block.
- Finding original angles and follow-ups.
- Reading as a writer.
- Writing as a reader.
Lesson 04: Writing techniques
- The importance of drafting.
- Develop your own style: finding your unique “voice”.
- Achieve brevity, fluency and consistency.
- Writing for a reader.
Lesson 05: How to write fictional prose, including:
- Short stories: different types of short story, and flash-fiction. Scene setting, characterisation, dialogue, narrative point of view.
- Novels: different genres, and traditional and modern forms. Scene setting, characterisation, dialogue, narrative point of view.
- “Genre” fiction: sci-fi, fantasy, crime. Scene setting, characterisation, dialogue.
- “Literary” fiction: history, scene setting, characterisation, dialogue, narrative point of view.
Lesson 06: How to write non-fiction prose, including:
- Fillers for women’s / coffee break magazines.
- Feature articles.
- Readers’ letters.
- News articles.
- Biographies, nostalgia, memoirs.
- Competition entries: writing / poetry competitions.
- Religious and inspirational articles.
- Reviews.
- Blogs.
Lesson 07: Writing poetry and drama
- Identify the key characteristics of free verse, sonnets and haiku.
- Use key poetic terminology including caesura, rhyme and metre.
- Employ key poetic techniques and features such as metaphor, rhyme and metre.
- State the importance of dialogue and stage directions in dramatic scripts.
- Employ stage directions in a script.
Lesson 08: Gathering information and content
- Researching your content.
- Writing previews.
- Producing listings.
- Carrying out interviews.
- Using your own experiences.
- Taking and using photos and videos.
Lesson 09: Preparing work for publication
- Checking / revising your work.
- Proofreading and editing your articles.
- Legal issues, including libel, copyright, plagiarism.
Lesson 10: Selling your work
- Submitting articles for publication.
- Writing an effective query letter and synopsis.
- Securing commissions.
- Negotiating fees and contracts.
- Spotting photojournalism opportunities.
- Selling fiction: contacts, agents.