The answer is: No. But our copywriting course explains that it will:
- Penalise sites that publish content that is flawed, inappropriate or unoriginal, whether written by people or AI.
- Reward sites that provide valuable, relevant and useful content, whether written by a human or AI.
So, quality matters. If content is badly written, contains grammatical errors or lacks relevance to a user’s search intent, it may not perform well in search engine rankings, no matter who wrote it.
And Google dislikes spammy or manipulative tactics and keyword stuffing.
So, a good content writer should review and edit AI-generated copy, so that it:
- Aligns with Google’s guidelines on SEO best practices.
- Is relevant to the target audience.
- Provides relevant and helpful information.
Also, keep abreast of Google’s guidelines regarding AI-generated content to ensure compliance.
See our copywriting courses