Business writing course subjects

This practical course covers every aspect of copywriting. It is one of the most current, up to date and comprehensive copywriting courses on the market.

Each lesson includes a practical assignment which is based on the real world of copywriting. This means you can use the assignments within a career portfolio to showcase your skills to potential employers and clients.

All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course. Your tutor will also be on hand to answer any questions you may have throughout the course.

We have recently added brand new topics to several of the lessons, which focus on Artificial Intelligence, and how you can integrate it into a copywriting role and use it to your advantage.

  • Learn how to write attractive and effective text.
  • Write with your reader in mind.

  • Use techniques and resources to improve your spelling, punctuation and grammar.
  • Use appropriate and adaptable English grammar in your writing.

  • Analyse words and phrases to convey the correct meaning.
  • Apply techniques to ensure written content is accurate.

  • Define what jargon is and how to avoid it.
  • Identify appropriate and inappropriate uses of jargon.
  • Write words, phrases and sentences to eliminate jargon.
  • Use Artificial Intelligence to help you avoid jargon and write more clearly.

  • Learn skills that make web content relevant, focused and easy to read.
  • Write effective web content.

  • Explain the problems that emerge when writing and handling emails.
  • Apply email etiquette.
  • Use techniques that will make emails consistent, effective and readable.

  • State why etiquette is important when writing business letters.
  • List the main points of etiquette needed for business letters.
  • Build the content of a letter from a skeleton.
  • Write an effective covering letter for a job application.

  • Identify when summaries are useful.
  • Prepare a document for summarising.
  • Reduce the number of words and prioritise the facts in a summary.

  • Identify when persuasive writing skills are needed.
  • Apply effective persuasive writing techniques.

  • Explain why reports are used.
  • Identify what most reports contain.
  • Plan, structure and write an effective report.

  • Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
    • Brochures.
    • Leaflets.
    • Sales proposals.
    • Point-of-sale materials (posters, cut-outs etc).

  • After studying this lesson, you will be able to:
    • Understand the basics of social media.
    • Discuss the differences and similarities between social media sites.
    • Discuss the business writer’s role in social media marketing.
    • Explain how to write social media copy.
    • Explain what a blog is and how to create an effective one.
    • Set up, maintain and grow your own business blogs.