Webediting course subjectsBack to course details

This course covers every aspect of webediting. Each lesson includes a practical assignment which is based on the real world of webediting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Lesson 01: The basics

  • Explain what a webeditor does.
  • Define which products a webeditor edits.
  • Explain the relationship between webediting, webwriting, and proofreading.

Lesson 02: Using glossaries and client briefs

  • Find online glossaries and translate some terms in to layman’s English.
  • Explain the need for a clear brief or design style guide.
  • Define the contents of an effective brief or design style guide.
  • Edit copy with the intended reader and site purpose in mind.

Lesson 03: Style guides

  • Explain what style is and why you need a style guide.
  • Apply style to web copy.

Lesson 04: Spelling, punctuation and grammar

  • Maintain accurate spelling, punctuation and grammar.
  • List techniques and resources that will assist with accurate spelling, punctuation and grammar.
  • Apply the rules of spelling, punctuation and grammar to a range of exercises.

Lesson 05: Avoiding jargon

  • Define and identify appropriate and inappropriate jargon.
  • Edit words, phrases and sentences to eliminate jargon.

Lesson 06: Editing with clarity

  • Explain and apply editing techniques that make copy fluent, plain and simple to read.

Lesson 07: Common pitfalls

  • Edit copy so that cliches are identified and replaced.
  • Identify and replace cliches and offensive or inappropriate material.
  • Write to suit multicultural audiences.

Lesson 08: Accuracy

  • Explain how web copy can fail to convey information accurately.
  • Analyse words and phrases to make sure they convey the correct meaning.

Lesson 09: Checking facts

  • Explain the types of factual errors that frequently occur in copy.
  • List techniques and processes for identifying and correcting them.

Lesson 10: Essential laws A

  • Explain how the laws of copyright, trademark and libel effect the copy editor.
  • Apply them to a range of situations.

Lesson 11: Essential laws B

  • Explain how the laws of contempt of court, data protection and restricted identity affect the webeditor.
  • Apply them to a range of situations.

Lesson 12: Effective presentation

  • Explain the difference between editing text and editing the design of a webpage.
  • List the design aspects that an editor must check.

Lesson 13: Webpage essentials

  • Explain the factors determining the content of a webpage.
  • Apply these factors to building a webpage.
  • Define the website tools and applications available to a webeditor.

Lesson 14: Building page content

  • Use links, downloads, contact details and other building blocks to help visitors use a webpage.

Lesson 15: Accessibility

  • Explain what the Equality Act (EA) says about website access.
  • Define disabled user groups and the equipment that is available to them.
  • List the tools and techniques a webeditor can use to make a site EA compliant.
  • Explain what alt text is and how to write it.
  • List checks that can be made on a website to make is EA compliant.

Lesson 16: Basic SEO

  • Define the term SEO.
  • Explain the importance of working ethically.
  • List strategies a webeditor can use to achieve effective search engine results pages.
  • Use SEO terminology.
  • Explain how web surfers can use search results.

Lesson 17: Achieving interaction and engagement

  • Explain the two main types of visitors to a website, and how to meet their needs.
  • Explain the benefits of an interactive website.
  • Select and use interactive tools.

Lesson 18: Webediting software

  • Learn the basics of Dreamweaver, HTML, CSS, Photoshop, JavaScript, video editing, PHP and MySQL, and a Content Management System (CMS).

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