This course covers every aspect of webediting. Each lesson includes a practical assignment which is based on the real world of webediting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: The basics
- List the different tasks that a webeditor performs.
- Explain the kinds of products that a webeditor edits.
- Define the qualities that a good webeditor needs.
- Explain the relationship between webediting, webwriting and proofreading.
Lesson 02: Applying house style
- Explain what house style is.
- Apply house style to content.
Lesson 03: Spelling and grammar
- Discuss the use of the style guide when checking spelling and grammar.
- Explain the need for accurate spelling and punctuation.
- Explain the need for accurate yet adaptable English grammar.
- Apply spelling and grammar rules to a range of exercises.
Lesson 04: Checking accuracy and facts
- Analyse words and phrases, to make sure that they convey the correct meaning.
- Explain the types of factual errors that frequently occur in content.
- List techniques and processes for identifying and correcting factual errors.
- Apply accuracy and fact-checking techniques to a range of exercises.
Lesson 05: SEO key principles
- Describe what SEO is and explain how search engines work.
- Discuss the importance of keywords in SEO.
- Explain how to use links in content.
Lesson 06: Writing for the web
- Explain the importance of understanding the website’s audience and purpose.
- Understand and implement webwriting techniques.
- Write SEO web content with keywords and hyperlinks.
- Create compelling SEO headings.
Lesson 07: Proofreading
- Explain how to approach onscreen proofreading and editing.
- Proofread a document using MS Word Track changes.
Lesson 08: Legal checks
- Copyright law.
- Trademark law.
- Defamation law.
- Data protection law.
Lesson 09: Website elements
- Understand how webpage coding works.
- Explain how various website elements help visitors to read a webpage easily.
Lesson 10: Webpage accessibility
- Explain what the Equality Act (EA) says about web access for disabled people.
- Define disabled user groups and the equipment that is available to them.
- List the tools and techniques a webeditor can use to make a website EA compliant.
Lesson 11: Social media interaction
- Explain the importance of engaging with followers.
- Discuss strategies for interacting with different types of followers.
- List the main tools for achieving and maintaining interactivity.
Lesson 12: Software tutorials
After studying this Lesson, you will be able to demonstrate an elementary understanding of some of the main webediting software programs.