Sports journalism course subjectsBack to course details

This course covers every aspect of sports journalism. Each lesson includes a practical assignment which is based on the real world of sports journalism. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Lesson 01: Introduction to sports journalism

  • Examine what the sports journalist does, and where you fit in.
  • Analyse sports magazines and the sports pages of local and national printed media and their websites, so you can generate article ideas and write relevant content.

Lesson 02: Copy presentation and terminology

  • Submit sports articles to printed and multimedia platforms in recognised formats.
  • Learn industry jargon to communicate clearly with editors, publishers and other journalists​.

Lesson 03: Notebook discipline and record keeping

  • Store and retain sports journalism data safely, ethically and legally.

Lesson 04: Contacts book

  • Record your contacts’ information safely, legally and efficiently.

Lesson 05: Sources and output

  • Use your sports knowledge, contacts and experience to produce articles to sell.
  • Find original ideas for sports articles using the internet and social media searches, and advanced data scraping techniques.
  • Prepare your sports stories and features for publication in print, online and on social media, and digital platforms.

Lesson 06: Using a style guide

  • Ensure your sports stories and features are presented consistently​.

Lesson 07: Who publishes what

  • Define different types of news.
  • Understand different types of magazines, what they publish and who to.

Lesson 08: Interviewing

  • Interview celebrities, and people who work with them, in person, online and by phone: everyone from athletes to referees, and drug testers to stadium managers.
  • Prepare to interview VIPs and celebrities.

Lesson 09: Newswriting techniques

  • Write sports articles that are suitable for print, the web and social media.
  • Attract the reader’s attention by writing compelling starts to your sports articles.
  • Maintain the reader’s interest in your sports articles from start to finish​.

Lesson 10: Independent Press Standards Organisation: regulatory code

  • Adhere to the media’s regulatory framework in your sports journalism activities, especially privacy, harassment and the use of photos.

Lesson 11: Feature writing

  • Write all kinds of sports features: reviews, previews, guides, backgrounders, lists and profiles​.

Lesson 12: Press releases and handouts

  • Use sports press releases to produce original articles​.

Lesson 13: Events, matches and press conferences

  • Use live blogging and traditional reporting skills to cover matches, tournaments and other events​.

Lesson 14: Media law basics

  • Keep your sports copy safe from libel, copyright, confidence, data protection and privacy actions, and learn other laws affecting sports journalists​.

Lesson 15: Selling your work

  • Pitch your articles to the sports media: who to approach, how and when, so you can negotiate the best deal.

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