I thought I knew what copywriting was, until I joined the CMP course. There are so many different types of copywriting, and the course covered all of them in depth. The tutorial support was excellent. Super encouraging and intuitive feedback from very knowledgeable tutors.
I thought the course content was excellent. The last lesson about working with brands and setting up as a copywriter, really wrapped the learning up nicely. The assignments really made you use your brain! I think it was clever that some of the topics were chosen to demonstrate that you might have to write about subjects, that aren’t your personal preference. I also liked the way the Lessons were so different, yet subtly built up your knowledge.
In a nutshell – I learnt to write words not waffle!The course taught me how commercially focused writing is. I used to view copy as ‘descriptive wording’. And it was actually a revelation to learn that copy is actually sales focused. Not just random sentences that sound a bit interesting. I learnt how to write succinct headlines and more targeted, shorter sentences.
At times, I found the course quite challenging. Don’t expect to rush through lessons in your lunch break! Some of them require a lot of research and deep thinking. Overall, I found the course super-informative, commercially relevant and confidence-boosting.
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