Description
🌼 Spring Sale 🌼
Save 46% on this course
Discount code: SPRING46
Offer ends: 29/04/24 – 11pm (Monday)
Trusted by businesses across the UK
Unlimited tutor support
Personal assignment feedback
Flexible study – no deadlines
Staff training options
Help finding work
Help starting as a freelancer
Social media marketing course summary
Price: £549.50 or 4 monthly payments of £137.37. See payment options
Duration: Self-paced as long as you need
Requirements: A basic understanding of social media. Take our Social media challenge
Tutor marked assignments: 12 practical tutor marked assignments. See course subjects
Government registered?: Yes. UKRLP Number – 10008168. See our listing
Accreditation: CPD | EADL
Quality endorsed by: The Quality Licence Scheme
Awards: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma. See samples
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Read the social media marketing course overview
Social media marketing course subjects | Social media marketing course reviews | Social media tips
Our social media marketing course equips you with the skills you need to help you use popular social media
platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter (X), YouTube, and many more, as powerful marketing tools.
Many businesses and individuals settle for a token Facebook page and Twitter feed, without understanding what to do with them.
They don’t realise that they could use social media to dramatically enhance their reputations,
expose their business to more potential customers, drive new traffic to their landing pages and most importantly, increase their income.
From freelancers and small businesses to multi-million-pound organisations, an effective online presence
can be the difference between business success and failure.
This course is ideal for:
- Beginners.
- Digital marketers who want to develop their skills.
- Staff training and development.
- Business owners and freelancers who want to expose themselves to more clients.
- Employees who use social media in the workplace.
- Individuals and businesses who want to drive more traffic to their website or blog.
- People who want to boost their existing social media marketing skills.
Many leading organisations including American Express, John Lewis, Manchester City Council and Yellow Media Group (formerly Yell)
use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.
Successful social media marketing course graduate Amanda Bate, who used the course to promote her new business told us:
“The course was diverse and delved in to all aspects of social media. The content was clear; the learning material was easy to understand”. Read her review
Spring Sale – Save 46% on this course
You can save £252.77 (46%) on this course until 29/04/24 – 11pm (Monday).
This accredited social media marketing course is completely flexible, which means you can take advantage of the sale price and begin learning when you choose – even if it’s not until later in 2024.
Discount code: SPRING46 | Offer ends: 29/04/24 – 11pm (Monday).
See what this social media marketing course teaches
There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:
- Write compelling content for social media.
- Engage with their customers through social media channels.
- Use platforms such as Facebook, Instagram, LinkedIn and TikTok to reach more customers.
- Build landing pages that convert site visitors into paying customers.
- Intigrate artificial intelligence into your social media marketing.
- Run successful paid advertising campaigns.
- Plan and implement social media strategies.
This comprehensive social media marketing course covers all these areas and many more.
And takes you through the essential features of building a digital presence that puts you ahead of your competition.
We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.
This course teaches you how to:
- Market yourself or your business using popular social media platforms.
- Maintain an effective presence on Facebook, Instagram, LinkedIn, TikTok, Twitter and other social media platforms.
- Write engaging social media content and get the most out of search engine optimisation (SEO).
- Use videos and images to boost social media marketing activity.
- Use AI to help you research and plan your social media marketing
- Manage the online reputation of yourself or your business.
You will study in our Online Learning Area, which is accessible from a computer or any smart device.
This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Another successful social media marketing course graduate, Pam Sidwell, was particularly impressed with the “great constructive feedback” she received. Read her review
We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below:
Social media marketing course tutor 1: Andy Carter
Social media and comms consultant
As a social media marketing course learner, you will work 1-2-1 with either Andy Carter or Justine Holman (listed below).
Andy is a professional communications, PR and social media marketing consultant.
He has been in charge of PR, social media marketing and communications at Leeds city council, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.
Andy also runs his own PR consultancy.
He will mentor you, mark your assignments, and give you expert advice.
Andy is often praised by our social media marketing course learners for his engaging, approachable and friendly manner.
Social media marketing course tutor 2: Justine Holman
Social media content writer | copywriting and social media consultant | editor
Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, and social media.
She is a content specialist for Coleman Hammond Digital. Working across a number of luxury brands, she produces and plans Facebook, Instagram and Pinterest content on a daily, weekly and monthly basis.
Justine has also provided training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.
She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, motivating and encouraging manner.
Social media marketing course accreditation and quality
We comply with the very highest external standards. We are:
- Registered by the UK government.
- Accredited by two recognised organisations
- Quality endorsed under The Quality Licence Scheme
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Social media marketing course certifications
Our social media marketing course has been independently endorsed under The Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in social media marketing, which is recognised in the UK and beyond. It proves you are a certified social media marketer.
These certifications will enable you to apply for social media marketing, digital marketing and content writing jobs, find freelance work, or use your new skills in the workplace.
Social media marketing course subjects
This practical course covers a wide range of essential social media marketing subjects, designed to help you market yourself or your business. It is one of the most comprehensive and up to date courses on the market.
We have recently added brand new lessons and topics (see full lesson list below), including one which focuses on the advantages and disadvantages of Artificial Intelligence, how it is affecting the market, and how social media marketers can integrate it into their roles.
This vocational social media marketing course will teach you how to use the following platforms as powerful and engaging marketing tools.
- Google Ads
- TikTok New topic
- YouTube
Each lesson includes a practical assignment which is based on the real world of social media marketing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback from a social media marketing expert at each stage of the course.
Lesson 01: Introduction to social media
- Define what social media is.
- Define how social media platforms can be used for marketing.
- Discuss social media as a way of interacting and engaging with readers.
- Explain how social media apps can build brand awareness.
- Discuss the drawbacks of social media.
- Choosing the right platforms to use.
Lesson 02: The target audience
- Discuss the importance of understanding your target audience.
- Define target audience personas.
- Understand an organisation’s persona.
Lesson 03: Using social media platforms
- Discuss the different requirements for each major platform.
- Write engaging posts for various platforms to suit an organisation and its audience.
Lesson 04: Using social media to boost SEO
- Describe what SEO is and explain how search engines work.
- Discuss the importance of keywords in SEO.
- Define page authority and how explain how links contribute to SEO.
- Use hashtags to attract search engines.
Lesson 05: Landing pages and lead generation New Lesson
- Identify the two types of landing page.
- Describe the purpose of each type of landing page.
- Plan a landing page’s design and structure.
- Discuss how to generate leads.
- Explain the role of Calls to Action (CTAs) on landing pages.
- Discuss the importance of cookie notices.
Lesson 06: Social content research and writing
- Research for information using various methods.
- Explain why crediting your sources is important.
- Discuss the importance of quality writing for social media.
- Understand and implement good content writing techniques.
- Include CTAs, keywords and links in your content. Proofread your content.
Lesson 07: Visual content in social media
- Understand how images and videos can boost your social media marketing activity.
- Discuss the value of using the following visual content types:
- Logos and branding.
- Interactive tools.
- Interactive maps.
- Data visuals.
Lesson 08: Social media stories, reels and other tools New lesson
- Discuss the benefits of using Facebook and Instagram stories.
- Create social media stories.
- Describe how tools can streamline social media marketing.
Lesson 09: Social media advertising
- Explain the benefits of advertising on the web. New topic
- Define the different types of online advertising. New topic
- Discuss various platform advertising campaigns.
- How to use Artificial Intelligence (AI) to assist your social media marketing. New topic
- Create an advertising campaign to suit a budget.
Lesson 10: Social commerce, influencers and affiliates New lesson
- Describe social commerce, its benefits and tools.
- Discuss the benefits using a social media marketing influencer.
- Explain how affiliate marketing works for content creators.
Lesson 11: Customer advocacy and service
- Describe customer advocacy and state its benefits.
- Discuss the benefits of good social customer service.
- Explain the importance of engaging with followers.
- Discuss strategies for interacting with different types of followers.
- List the main tools for achieving and maintaining interactivity.
Lesson 12: Planning and creating ongoing social media campaigns
- Describe what a social media marketing campaign is and what it’s for.
- Plan a social media marketing campaign.
- Track the campaign’s performance and adjust as necessary.
What will I need to study this social media marketing course?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our social media marketing course:
- Access to a computer, tablet or similar device.
- Internet access.
- Access to social media profiles is preferred but not essnetial.
- Microsoft Word or equivalent: OpenOffice, iWork pages.
- An email account.
How long will it take?
This social media marketing course is designed to be as flexible as you need it to be. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
On average, our learners who commit to 4 hours per week to their studies, will usually complete this course within 4 months.
Money back guarantee
If you are not 100% satisfied with your social media marketing course you are entitled to a full refund within 14 days of your enrolment.
There are no catches or exceptions. For more information, please see our money back guarantee page
Staff training and group bookings
Organisations including American Express, John Lewis, Manchester City Council and Yellow Media Group (formerly Yell) have chosen this social media marketing course to train individual staff members and whole teams.
Interested in booking this course for a member of your team? Please call us on 01243 930353 or use the ‘enquire now’ button below to submit a written enquiry. We look forward to hearing from you!
What happens when I enrol?
There are no set enrolment dates which means you can book this social media marketing course 24 hours a day – 365 days a year.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area and a document called ‘enrolment pack’, which explains how to get started, who your tutor is and other important information.
You will get immediate access to your learning materials upon purchase, but you are under no obligation to begin studying until you are ready.
Proofreading course payment options
This social media marketing course costs £549.50 including VAT. This is all you pay. There are no hidden charges, and we offer a wide range of secure payment methods, so you can purchase the course from wherever you live.
You can either pay the fee in full, or with four monthly instalments of £137.37 including VAT.
Social media marketing course FAQ
Questions | Answers |
---|---|
Is this social media marketing course accredited? | Yes. The course is externally accredited by 2 recognised organisations. It is also quality endorsed under The Quality Licence Scheme. |
How long will the course take? | This social media marketing course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this social media marketing course, will usually complete it within 4 months. |
Can I take time out? | Yes, many of our social media marketing learners take breaks from their studies, and continue from where they left off. |
What certification will I receive? | You'll receive the Accredited CMP Diploma in Social media marketing. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course). |
Can I study this course if I don't live in the UK? | Yes, this social media marketing course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in. |
Do you send the certifications overseas? | Yes. There are no additional charges for this. |
Can I apply for a job with the certifications? | Yes, many of our learners use the c on their certification on their CV to apply for social media marketing jobs. |
Will this course show me how to get started as a freelancer? | Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance social media marketer. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelancer. |
Can this social media marketing course be used for staff training? | Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our online courses to train their staff. Because this course is flexible, you can fit it around your work commitments and apply your new social media marketing skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to. |
How many tutor marked assignments are there? | There are 12 lessons on this social media marketing course, and all of them come with tutor marked assignments. Our social media marketing course tutor, Andy Carter, is often praised for the level of detail he goes into when marking our learners assignments. |
Can I resubmit assignments if I fail? | Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit. |
How much tutor time do I get? | This is one of the only online social media marketing courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more! |
Can my employer pay for this course for me? | Yes, on the second page of the social media marketing course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day. |
Will I have to start straight away? | No. Because this social media marketing course is flexible, you can purchase it and then begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later. |
Can I pay for this course monthly? | Yes. The payment plan for this social media marketing course is 4 monthly instalments of £137.37. Unfortunately monthly instalments cannot be used with a discount or promotional offer. |
When can I enrol? | You can enrol on our social media marketing course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to. |