Social media marketing

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Social media marketing level 4 diploma

An effective social media course for individuals and businesses

Course summary

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Course overview

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Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.

From freelancers to multimillion-pound corporations, an effective online presence can mean the difference between business success and failure.

Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition. We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.

As well as helping many individuals become successful social media marketers, this course is also used to train staff from some well-respected organisations, including South Wales Police, Bioversity International, and Oil & Gas UK.Accreditation logos

We have an excellent track record in helping our social media marketing learners find work and set up as successful freelancers.

Our aim is to give you the best learning experience you’ve ever had, or ever will have.

What will I get button

What will I learn?

Our comprehensive social media marketing course teaches you how to:

  • Market yourself or your business using popular social media platforms.
  • Maintain an effective presence on Facebook, Twitter, LinkedIn, YouTube and other social media platforms.
  • Write engaging social media content and get the most out of search engine optimisation (SEO).
  • Manage the online reputation of yourself or your business.

You will benefit from unlimited tutor support from Andy Carter, who is a professional communications consultant. He will help you every step of the way.

He will also give you personal feedback on every assignment, answer your questions and provide expert careers guidance, so you get the very best out of the course.

When you graduate, you will receive the ABC Awards level 4 diploma in social media marketing. It proves you are qualified in social media marketing. ABC Awards is regulated by Ofqual.


Our social media marketing course has been independently endorsed under the ABC Awards’ Quality Licence Scheme. So, when you finish, you will receive the ABC Awards level 4 diploma in social media marketing, and a learner unit summary. This lists the subjects you have studied.

The ABC diploma guarantees that you have been assessed at level 4 standards, and are competent to practise. ABC Awards is a leading national awarding body, and is regulated by Ofqual.

In addition, you will receive the fully accredited CMP diploma in social media marketing, which is recognised in the UK and beyond. It proves you are qualified in social media marketing.

These awards will equip you to apply for marketing and social media jobs, learn new skills to use at work or find freelance work.

Social media marketing course tutor: Andy Carter

Group head of news | comms director and consultant

As a social media marketing course learner, you will work 1-2-1 with Andy Carter, who is a professional communications consultant.

He has been in charge of PR and communications at Leeds city council, Northumbria university, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.

He also runs his own PR consultancy.

He will mentor you, mark your assignments, and give you expert advice.

Find out more

Social media marketing course subjects

This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress.

Who is this course for?

Our social media marketing course is suitable for over-16s of all abilities.

We regularly work with:

  • Freelancers and entrepreneurs who need help in effectively promoting their products and services online.
  • Businesses and organisations that want to harness the power of the web to attract new clients.
  • Marketing professionals who want to brush up on their online skills.

We have an excellent reputation working with disabled learners, and people who are housebound or terminally ill.

Access to our resources library

You will have free and unlimited access to our extensive resources library. It contains downloadable podcasts, videos, ebooks and tips files to help your career.

This is in addition to your comprehensive course materials and tutor support.

International students

You can study this online course wherever you live. We have students in more than 100 countries. And you can trust us, as we are accredited by two international accrediting bodies:

Both organisations promote excellence in worldwide online study, so international students can verify our quality before they enrol.


Accreditation and quality

We comply with the very highest external standards. We are:

Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.

CMP Charter Mark

The Charter Mark is our benchmark of educational quality. We award it to graduates who have also demonstrated they can work professionally in the online environment.

The Charter Mark gives employers the confidence that candidates applying for jobs or freelance work have received accredited training and independent assessment. And it gives learners credibility in the competitive world of social media marketing.

Course reviews


At a glance …

Learners in more than 100 countries

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Learner job successes

Recognised qualifications

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Unlimited tutor support

Flexible study