I learned not only how to how to improve the website for our school. I also learned how to continue to ask questions and find the answers online. Enabling me to become an ongoing, autonomous online learner is the most important contribution that this course has made to my life.
Honestly, I cannot think of any way to make this exceptional learning experience better than it was for me.
I’ve completed a number of distant learning courses and this stands out as one of the best. The material was easy to digest and understand, the support was there when I needed it and I now feel confident and equipped to tackle SEO projects for my team and our clients.
The course exceeded my expectations, it is an amazing course and I learned so much. My tutor Jennie was amazing, she was so helpful and if I ever needed advice or help with an assignment she did her very best to help me. She was a lovely, friendly lady to work with.
I learned the techniques needed to optimise sites and online resources that I never knew were there. The content was descriptive and supplement links were also provided that covered topics in more length. I thought the course was fantastic.
I loved this course as it has given me exactly what I wanted. It was informative and not pushy, so I could learn in my own time. The tutor and services team were fantastic, always replying to my emails and talking to me in a language I could understand.
I enrolled to get a good all round knowledge of all aspects of SEO. The course entirely met my expectations. I learned all aspects of SEO from the basics to more advanced techniques. The tutorial support was excellent.
I learned more than I expected. I didn’t know a lot of simple tricks for the website’s ranking in Google. It is really, really useful knowledge. The course administration and communication were excellent. And the tutorial support was really good.
I now know what to do to make my copy stand out on the web. The course was broken down and explained usefully, so I appreciated that. Getting positive comments boosted my confidence, as writing is one area that I’ve always been self-critical about.
Our Google SEO course shows you how to improve the ranking of your website or blog on the world’s largest and most popular search engine.
We teach the methods that we use ourselves to get to the coveted Google #1 spot – and stay there.
All our other main search phrases appear in the top five of Google’s search results. These results have enabled us to scrap our AdWords budget and have transformed our business.
Our Google SEO course will show you how to improve your search results, using 100% trusted and ethical techniques. You will learn legitimate and effective ways to boost and maintain your ranking over the long term.
Google frequently updates the way it calculates search results, and does not always say how.
This leaves websites vulnerable to fluctuations in their page rankings, and these can be devastating for small businesses.
But this course covers the essentials that never change. If you follow our strategies, your site will be resilient to other Google updates.
This course is ideal for:
Website and blog owners who want to achieve a better Google ranking.
People who want to learn SEO from scratch.
Individuals and businesses who want to drive more traffic to their website or blog.
Businesses who want to generate more sales.
Freelancers who want to expose themselves to more clients.
Staff training and development.
Copywriters, bloggers, webriters and webeditors.
People often have different reasons for wanting to drive more traffic to their website or blog, but it’s usually to increase sales, expose themselves to a wider audience, and ultimately generate more revenue.
Our comprehensive Google SEO course teaches you:
Ethical techniques to boost your ranking on a Google search results page.
How to analyse a website for strengths and weaknesses.
How to create SEO-friendly content that ranks well on Google.
The importance of inbound and outbound links and how they affect your Google ranking.
How to devise and implement an effective SEO strategy that you can use going forward.
You will also learn the factors that determine a website’s success. We also teach the importance of keywords and how to use them properly within your site’s content.
You will then develop an effective Google SEO strategy and learn how to integrate it with your social media activities. See course subjects
You will benefit from unlimited tutor support from Jennie Harborth, who is a professional editor and SEO specialist. She will help you every step of the way.
She will also give you personal feedback on every assignment, answer your questions and provide expert careers guidance, so you get the very best out of the course.
Successful learner Jodie Turpin told us “I feel that I can confidently carry out SEO as part of my daily tasks within my job role. My tutor was extremely helpful and always provided excellent feedback on all assignments”. Read her review
Google SEO course subjects
This vocational course covers every aspect of Google SEO. Each lesson includes a practical assignment which is based on the real world of SEO. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Introduction to SEO
Explain what SEO is and what it’s for.
Discuss how Google conducts searches.
Explain why content is king.
List the basic SEO steps.
Lesson 02: Terminology and coding
Understand SEO and internet terminology.
Discuss the basics of web coding.
Lesson 03: Website structure and analysis
Explain why good website design and structure improve SERPS.
Define the qualities of a well-designed and well-structured website.
Analyse your website’s structure and design.
Lesson 04: Keywords for SEO
Explain the importance of keywords in Google page ranking.
Choose keywords using online tools.
Understand where keywords are used.
Lesson 05: On-page SEO and metadata
Define on-page SEO.
Explain which on-page factors can be optimised.
Optimise some on-page factors on your website.
Lesson 06: SEO-friendly content
Discuss persuasive, unique, focused content.
Discuss well-laid out content.
Write SEO-friendly content for your website.
Lesson 07: Link building for SEO
Explain what link building is.
Describe the differences between backlinks, internal links and outbound links.
Explain how to make good link juice.
Lesson 08: Page speed and UX
Explain what page speed is and how it affects ranking.
Discuss how to improve page speed.
Define the elements that affect user experience (UX).
Lesson 09: Mobile SEO
Explain what mobile SEO is and why it’s important.
Discuss which issues could affect mobile SEO.
Test your website for mobile SEO.
Lesson 10: Off-page SEO and social media
Explain why off-page SEO is important.
Create content that encourages backlinks.
Use social media to build backlinks.
Lesson 11: Analytics and ongoing strategies
Set up a Google Analytics account.
Decide which analytics reports could help your SEO.
Create an SEO maintenance calendar.
Create an editorial calendar.
Google SEO course accreditation and quality
We comply with the very highest external standards. We are:
Quality endorsed under The Quality Licence Scheme.
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Enquire about this course
You should receive a personal reply within 30 minutes during office hours.
We may take up to one working day during busy periods.
How does the course work?
Our courses are delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
Google SEO course certifications
Our Google SEO course has been independently endorsed under the Quality Licence Scheme which is a product of the Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
So at the end of this course successful learners will receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP diploma in Google SEO, which is recognised in the UK and beyond. It proves you are a certified SEO specialist.
These certification will enable you to apply for SEO jobs, find freelance work, or use your new skills in the workplace.
Google SEO course tutor: Jennie Harborth
Proofreader | editor | blogger | web builder
As a Google SEO course learner, you will work 1-2-1 with Jennie Harborth, who is a professional editor and SEO specialist.
Jennie is an experienced website developer with a proven track record of effective SEO.
She has played a significant role in getting CMP’s courses to the top of Google.
Her students often say they appreciate the lengths she goes to in order to help them.
She will mentor you, mark your assignments, and give you expert SEO advice.
Our online courses are flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
Most people take around three months to complete this course, but each learner is different.
There are no set start dates. You can enrol and begin studying when you want to.
What will I need?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our Google SEO course:
Access to a computer, tablet or similar device.
Microsoft Word or equivalent: OpenOffice, iWork pages.
An email account.
Google SEO course payment options
This Google SEO course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.
You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.
What happens when I enrol?
There are no set enrolment dates for this Google SEO course. You can begin studying when you want to.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.
There, you will find your learning materials and other resources. You can start studying when you want to.
Our courses are often used for staff training
Some of the world’s biggest corporations use our courses to train their workers.
They appreciate the flexibility. People can work step-by-step, in their own time, with input from an expert tutor when they need it. Many learners find they can apply their new skills to their jobs straight away.
Organisations who use our courses:
Google SEO course FAQs
Is this Google SEO course accredited?
Yes. The Google SEO course is externally accredited by 2 recognised organisations. It is also quality endorsed under The Quality Licence Scheme.
How long will the course take?
This Google SEO course is flexible which means you can fit it around your lifestyle. On average, our learners who commit 4 hours per week to this Google SEO course, will usually complete it within 4 months.
Can I take time out?
Yes, many of our learners take breaks from their studies, and continue from where they left off.
What certifications will I receive?
You'll receive the Accredited CMP Diploma in Google SEO. You'll also receive a Certificate of Achievement endorsed under The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
Can I study this course if I don't live in the UK?
Yes, this Google SEO course isn't just restricted to people in the UK. We have learners from all over Europe, and in America, Australia, Canada, India, South Africa, New Zealand and many others. This course is internationally accredited, which means you can enrol with confidence no matter which country you live in.
Do you send the certifications overseas?
Yes. There are no additional charges for this.
Can I apply for a job with the certifications?
Yes, many of our Google SEO course learners use the course and the certifications on their CV to apply for jobs.
Will this course show me how to get started as a freelancer?
Yes. We offer full support after the course, and give each learner expert advice on starting as a freelance. This includes advice on which rates to charge, which agencies to join and how to market yourself in the correct way in order to attract clients. We have lots of free resources in the Online Learning Area which are geared to helping you establish yourself as a freelance.
Can this course be used for staff training?
Yes. Many organisations, including Arsenal FC, BT, the BBC, Disney, Vodafone and Waitrose, use our courses to train their staff.
Because the course is flexible, you can fit it around your work commitments and apply new skills to your job as you learn them. You will also have lifetime access to the materials, so you can refer back to them later if you need to.
How many tutor marked assignments are there?
There are 10 lessons on this Google SEO course, and all of them come with tutor marked assignments. Our tutors are often praised for the level of detail they go into when marking our learners assignments.
Can I resubmit assignments if I fail?
Yes. If you fail an assignment, your tutor will point out where you went wrong, and will give you constructive feedback which should help you achieve a pass grade when you resubmit.
How much tutor time do I get?
This is one of the only online Googlse SEO courses that offers unlimited tutor support. This means you can contact your tutor with questions at any point during the course, and they will usually reply the same working day. This support also includes expert careers advice, help looking for work, help with CVs and covering letters, and much more!
Can my employer pay for this course for me?
Yes, on the second page of the Google SEO course enrolment form, please select 'invoice to employer'. When your form reaches us, our finance team will send the invoice - usually the same working day.
Will I have to start straight away?
No. Because the Google SEO course is flexible, you can purchase it and begin studying whenever you are ready. Lots of our learners take advantage of offers and discounts, but begin studying the course weeks or even months later.
Can I pay for this course monthly?
Yes. The payment plan for this Google SEO course is 4 monthly instalments of £123.62. Unfortunately monthly instalments cannot be used with a discount or promotional offer.
When can I enrol?
You can enrol on our Google SEO course 365 days a year. Upon enrolment, you'll receive your login details and enrolment pack, which means you can get started immediately... if you want to.
Why you’ll benefit from studying with us
Google SEO course subjects
This course covers every aspect of Google SEO. Each lesson includes a practical assignment which is based on the real world of SEO. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Introduction to SEO
Identify the basic principles involved in SEO.
Explain the basic rules of SEO.
Describe how Google searches the web.
Lesson 02: Site analysis
Explain the factors that determine a website’s success.
Analyse how a website integrates with a brand.
Identify a website’s purpose, body language, and strengths and weaknesses.
Lesson 03: SEO terminology
Define the sources of SEO specialist terminology.
Find online glossaries.
Translate specialist terms in to layman’s English.
Lesson 04: Website structure
Explain why good website structure improves search engine result pages (SERPs).
Define the qualities of a well-structured website.
Define what a silo is and why it is important to SEO.
Explain the importance of internal website linking.
Lesson 05: Creating SEO-friendly metadata for webpages
Explain how search engines find webpages.
Describe the role metadata plays in SEO.
Explain the different types of metadata, and what they do.
Use metadata to improve a website’s ranking.
Lesson 06: Keyword generation
Explain the importance of keywords in Google SEO rankings.
Choose keywords using various online tools.
Explain how and where to insert keywords and phrases.
Lesson 07: Creating SEO-friendly content
Explain why content is king.
Discuss keyword stuffing and keyword density.
Explain how to write SEO-friendly content.
Lesson 08: Link building
Explain what link building is and why it is important for SERPs.
Define the difference between backlinks, internal links and outbound links.
Describe the best way to get backlinks.
Explain how to create good link juice.
Discuss why you should deep link and how to do it.
Explain the importance of internal links.
Lesson 09: Ongoing strategies and maintenance
Create an SEO diary.
Integrate your social media with your SEO.
Lesson 10: Installing and measuring Google Analytics
Explain what Analytics does for you.
Discuss the Analytics Dashboard widgets.
Decide on which Analytics reports will help a website’s SEO.
Google SEO course graduate, Chris Sparham, has secured a new job as an online advertising executive with a global media business.
Chris started the job at Adapt Worldwide just weeks after graduating from our online SEO course.
Adapt is a multilingual agency that brings together SEO, digital PR, mobile marketing and content production to provide services for a huge range of clients across the world, including Cannon, eBay and McDonalds.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
An app for flexible learning
Study on your tablet or smartphone with our app. Do your coursework, contact your tutor, chat to other learners and check your progress on the go.
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
A certificate endorsed under the Quality Licence Scheme, which is a product of The Skills and Education Group, who endorse high-quality, non-regulated courses and training programmes.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.