I chose CMP after researching many other online courses and I wasn’t disappointed. The student support and communication were second to none. CMP's copywriting course was just what I needed to move my business forward.
Do you want to become an in-demand copywriter? Our copywriting course will give you the skills and qualifications you need.
You will learn how to write original, persuasive and engaging copy that gets results.
Many leading corporations including Arsenal FC, The BBC, BT, Disney, Oxfam, The Times and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.
Successful graduate, Jonathan Green, thought the course content was perfect.
It related to his current job role, so he could immediately apply what he was learning,
to his everyday work. See his review
There is a strong demand for qualified copywriters these days. Most organisations need people who can write effective copy for:
Webpages, blogs and social media.
Advertisements, brochures, leaflets and sales presentations.
Direct mail and emails.
SEO articles and pay per click ads.
Press releases and advertising features.
Our online copywriting course teaches you to write for all these areas and others. And you can use the work you produce in the course assignments in your career portfolio. See course subjects
You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.
You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.
Successful graduate, Teodora Grigorie, was particularly impressed with the “detailed, professional and supportive” feedback she received. See her review
As a qualified copywriter, you could be:
Delivering high-quality content for a business or an organisation.
Building your own copywriting agency, and choosing your own hours, clients and projects.
Earning up to £33,000 a year, or up to £40 an hour as a freelancer.
If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.
We have an excellent track record in helping our copywriting learners find work, set up as successful freelancers and apply new skills to use in the workplace. See some examples below, and you can read lots more success stories on our copywriting news feed
Each organisation has its own standards, code of practice and complaints procedure, so you can enrol with complete confidence.
Enquire about this course
You should receive a personal reply within 30 minutes during office hours.
We may take up to one working day during busy periods.
How does the course work?
Our courses are delivered online. So, you can study at a pace you’re completely comfortable with and fit your studies around your lifestyle.
You can use a computer, or our exclusive app to work on a tablet or smartphone.
Our copywriting course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme, which is regulated by Ofqual. So, when you finish, you will receive the ABC Awards and Certa Awards level 4 diploma in copywriting course, and a learner unit summary. This lists the subjects you have studied.
The ABC Awards and Certa Awards diploma guarantees that you have been assessed at level 4 standards, and are competent to practise. ABC Awards and Certa Awards are leading national awarding bodies that are both regulated by Ofqual.
In addition, you will receive the fully accredited CMP diploma in copywriting, which is recognised in the UK and beyond. It proves you are a qualified copywriter.
These qualifications will enable you to apply for copywriting, content writing and social media jobs, find freelance work, or use your new skills in the workplace.
Copywriting course tutor 1: Justine Holman
Copywriter | copywriting consultant | editor
As a copywriting course learner, you will work 1-2-1 with either Justine Holman or Lucy van Biljon (below). They are both professional copywriters and copywriting consultants.
Justine has written copy for many large organisations, and has run campaigns that integrate copywriting, PR, and social media.
She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.
Our online courses are flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit the course around your lifestyle.
Most people take around three months to complete this course, but each learner is different.
There are no set start dates. You can enrol and begin studying when you want to.
What will I need?
We aim to keep our course delivery as simple as possible, so people of all ages, locations and abilities can take part.
This is what you will need to study our copywriting course:
Access to a computer, tablet or similar device.
Microsoft Word or equivalent: OpenOffice, iWork pages.
An email account.
This course costs £494.50 including VAT. This is all you pay. There are no hidden charges, and we have a range of payment methods, so you can purchase your course wherever you live.
You can either pay the fee in full, or with four monthly instalments of £123.62 including VAT.
What happens when I enrol?
There are no set enrolment dates. You can begin studying when you want to.
Once you have completed your enrolment form and paid your fee, you will receive a login to our Online Learning Area.
There, you will find your learning materials and other resources. You can start studying when you want to.
Our courses are often used for staff training
Some of the world’s biggest corporations use our courses to train their workers.
They appreciate the flexibility. People can work step-by-step, in their own time, with input from an expert tutor when they need it. Many learners find they can apply their new skills to their jobs straight away.
Organisations who use our courses:
Copywriting course subjects
This course covers every aspect of copywriting. Each lesson includes a practical assignment which is based on the real world of copywriting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
Lesson 01: Copywriting basics
Examine what a copywriter does, and the qualities they need.
Describe different types of copy.
Recognise different good and bad copy.
Lesson 02: Copy presentation
Submit copy to various platforms in recognised formats.
Create an industry-standard cover sheet.
Lesson 03: Researching your subject
Carry out fast and effective internet research.
Use the information to improve copy.
Lesson 04: Terminology
Be aware of specialist copywriting terminology.
Locate online glossaries.
Translate common terms in to layman’s English.
Lesson 05: Principles of writing great copy
Define the qualities needed to make copy attractive and effective.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.
Lesson 06: Writing effective headlines
Explain the qualities of an effective headline.
Describe the principles and techniques involved in writing headlines.
Lesson 07: Writing effective advertising content
Define what an advertising feature is.
Explain why advertising features are used and why they can be effective.
Explain how to choose original subjects for advertising features.
List the writing techniques used to make advertising features effective.
Lesson 08: Writing direct mail
Explain when direct mailshots can be used effectively.
Define the qualities that help direct mail copy to have impact and success.
Explain how headings can be used effectively.
Define how email shots are different and the qualities needed to make effective use of them.
Lesson 09: Writing press releases
Define the qualities that help press releases to have impact and success.
List the occasions when the use of press releases is appropriate.
Define the importance of a press letter and when it can be used effectively.
Explain the importance of presenting, and sending, press releases correctly.
Lesson 10: Writing for sales and promotion
Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
Point-of-sale materials (posters, cut-outs etc).
Lesson 11: Writing articles for SEO
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Lesson 12: Using social media and blogs
Understand the basics of social media.
Discuss the differences and similarities between social media sites.
Discuss the copywriter’s role in social media marketing.
Explain how to write social media copy.
Know what a blog is, and how to start and maintain one.
Lesson 13: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
State where to find the relevant codes online.
Understand what the codes say and how to apply them.
Lesson 14: Finding work and developing your career
List strategies for promoting your web presence.
Select appropriate ways to start finding copywriting and editing work.
Explain how to negotiate fees and tie up details of copywriting jobs.
I wanted to develop my copywriting skills in order to assist me in my current job role as a marketing executive and to use these skills in future roles too.
The course did meet my expectations as it provided me with much-needed knowledge of how to write effective copy for a wide variety of marketing communications.
I thought the tutorial support was very helpful. My tutor was always on hand to answer my questions and responded very promptly.
The course content was perfect. It related to my current job role in every way so I could immediately apply what I learned in each lesson to my everyday work.
I learned about different types of copy and how it can successfully benefit you as the writer and your business. As a result, I have enhanced my writing skills and been able to put it to good use already.
She has done freelance work for clients including eBay, Groupon, Zalando, Get Lenses and Venere over the past three years, and has more than 12 months’ in-house experience at a nationally acclaimed theatre.
Wendy also gives out tips on copywriting and branding at her blog
She is hoping her new copywriting qualification will give her the edge when she bids for future work.
Contact your course tutor whenever you need help. Your tutor will mentor you through the course, mark your assignments, and give you expert advice.
Your own study area
Learn in our easy-to-use online classroom, where you can access your course materials and other exclusive resources.
An app for flexible learning
Study on your tablet or smartphone with our app. Do your coursework, contact your tutor, chat to other learners and check your progress on the go.
Receive personal, detailed feedback from your course tutor. Your work will be returned quickly - within three working days - usually quicker.
Immediate access to course materials
If you decide to enrol, you will receive your login details immediately, so you can access your new course straight away. You can choose when to begin studying.
Free online library
Download our free podcasts, videos, ebooks and tips files, during and after your course.
A personal reference
Receive a personal reference from the college when you finish. Use it on your CV, website, and LinkedIn profile.
Qualify for an ABC Awards and Certa Awards diploma. ABC Awards and Certa Awards are regulated by Ofqual and both have a long-established reputations for awarding high quality qualifications.
Career coaching scheme - free!
Join our free career coaching scheme when you finish the course. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.
Use the CMP Charter Mark on your CV, website, professional profiles and stationery.
Elle | Chat | TV Times | The Express | Liberate Media
I am a tutor on CMP’s copywriting course, and its lifestyle and magazine journalism courses.
I have worked both for myself and for other people. As a professional copywriter, I have experience in running integrated campaigns combining PR, social media and developing content.
I am a copywriting and PR consultant for Liberate Media, and run client-based services incorporating social media, blogging and copywriting.
I have B2B experience and deliver content across a range of social media platforms. I also have experience with B2C development across a broad base of clients.
I am also an entertainment, health and travel journalist and editor with over 20 years’ experience.
I also regularly work for the Express’ Saturday magazine, as well as their weekend travel section, writing both features and celebrity Q and As. I contribute Life As I Know It Q and As to S Magazine.
I began my career as a researcher on Elle before working my way up through teen magazines such as Just 17, and women’s magazines such as Chat and Women’s Weekly, before ending up as features editor on TV Times.
From there, via a brief stint of freelance work again, I worked as the senior editor on The Express’ Saturday magazine.
I’ve interviewed the likes of Take That, shaken Bruce Willis’ hand, and sat next to Jennifer Aniston and Courteney Cox on the LA set of Friends.
I’ve still yet to find a better job than this one. Whether I’m talking to David Coulthard about F1, or Jerry Springer about his travel plans, there is nothing better than pulling a story together from a 20-minute chat.
My love of entertainment, whether it’s TV, music, books or films has afforded me an enjoyable, sometimes unpredictable but never dull career.
I am a member of the National Union of Journalists (NUJ).