Multimedia journalism course subjectsBack to course details

This course covers every aspect of multimedia journalism. Each lesson includes a practical assignment which is based on the real world of multimedia journalism. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Lesson 01: Introduction to multimedia journalism

  • Examine what the multimedia journalist does, and where you fit in.
  • Analyse online magazines and other multimedia platforms, so you can produce relevant content.

Lesson 02: Copy presentation and terminology

  • Submit content to multimedia platforms in recognised formats.
  • Learn industry jargon to communicate clearly with editors, publishers and other journalists.

Lesson 03: Notebook discipline and record keeping

  • Store and retain multimedia journalism data safely, ethically and legally.

Lesson 04: Contacts book

  • Record your contacts’ information safely, legally and efficiently.

Lesson 05: Sources and output

  • Use your skills, knowledge, contacts and experience to produce content to sell.
  • Find original ideas for content using the internet and social media searches, and advanced data scraping techniques.
  • Prepare your multimedia content, including videos and podcasts, for publication online and on social media, and other online platforms.

Lesson 06: Using a style guide

  • Ensure your content is presented consistently.

Lesson 07: Who publishes what

  • Define different types of news.
  • Understand different types of multimedia platforms, what they publish and who to.

Lesson 08: Interviewing

  • Interview contacts in person, online, by phone and using video and audio equipment.
  • Prepare to interview VIPs and celebrities.

Lesson 09: Newswriting techniques

  • Write articles that are suitable for print, the web and social media.
  • Attract the reader’s attention by writing compelling starts to your articles.
  • Maintain the reader’s interest in your articles from start to finish.

Lesson 10: Independent Press Standards Organisation: regulatory code

  • Adhere to the media’s regulatory framework in your multimedia journalism activities.

Lesson 11: Feature writing

  • Write all kinds of features: analysis, backgrounders, profiles, how-tos, and human interest, and adapt your content to fit different online platforms.

Lesson 12: Press releases, reports and handouts

  • Use press releases to produce original articles.
  • Analyse and interpret reports and documents and use them to generate article ideas.

Lesson 13: Events, meetings and press conferences

  • Use live blogging and traditional reporting skills to cover meetings and other events.

​Lesson 14: Media law basics

  • Keep your content safe from libel, copyright, confidence, data protection and privacy actions, and learn other laws affecting multimedia journalists.

​Lesson 15: Selling your work

  • Pitch your articles to multimedia channels: who to approach, how and when, so you can negotiate the best deal.

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