Copywriters need original content – and interviewing other people is an effective way to get it. So, conducting effective phone interviews is a key skill taught on the best copywriting courses.
Some people prefer face-to-face interviews, but they are not always possible. This research paper discusses the pros and cons.
Your telephone manner plays a big part in your success, whether you’re gathering quotes or conducting research.
And these tips will help you get the best out of the person you are speaking to.
Preparation is key. Make sure you know your subject, and something about the interviewee, to avoid wasting time with unnecessary questions. And keep questions concise and focused and use open questions. This article in the Harvard Business Review gives some helpful insights about wording them.
First, introduce yourself clearly and briefly, giving the other person time to adjust to your voice.
Start by confirming if it’s a good time to talk and offer to reschedule the call if necessary.
Politeness matters. Your voice sets the tone, so maintain warmth by smiling as you speak.
Consider using a headset for long calls, double-check spellings, and avoid distractions like eating or multitasking while you’re doing the interview – people will quickly notice. And don’t interrupt.
These habits ensure you create a professional impression but also help you gather accurate information efficiently.
By mastering these techniques, you’ll conduct seamless phone interviews, a valuable skill for content creators and marketers alike.
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