Do long webpages work? As we say on our SEO course, it all depends on what’s on them.

I believe people want all the relevant information in one place. The more you split it up, the more you confuse the reader.

I find that visitors will read reams of content if it’s relevant, and helps them make a decision.

For instance, our new proofreading course subject page has four times more content than our briefer, old-style ones. This has proven far more popular popular, becuase people like the amount of detail.

Some people suggest using a brief piece of copy on your site, and putting the remainder on a blog. But I don’t think this works.

You need visitors to stay on your site, so you can do business with them there – not divert them to a blog and hope they come back. We used to run a blog separate from our site, and it was chaos … and badly affected our SEO.

See our SEO courses