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Accredited social media marketing diploma

Social media marketing level 4 diploma

Course summary

£175 incl VAT. Payment options
2 x monthly payments of £87.50. No charges, interest or credit checks.
Andy Carter
An interest in Social Media. Take our social media challenge! 
Duration / hours:
Approximately 20-30 hours of study. You work at your own pace
ABC Awards level 4 diploma
Awarding body:
ABC Awards

Course review

Pam Sidwell: social media marketing course

Very quick turnaround time for grading assignments and some great constructive feedback. For anyone new to social media, or for someone who wants to build on their knowledge, this is an excellent starting point.

Pam Sidwell: social media marketing course

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Social media marketing course graduate Eva Prager

I got much more from the course than I had expected. Tutorial support was excellent.I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.

Eva Prager: social media marketing course

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Sherilee Holliday: social media marketing course student

It was very interesting! I learnt that social media is a full time job and there is lots to keep on top of but overall can be very beneficial.

Sherilee Holliday: social media marketing course

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Social media marketing course graduate Amanda Bate

The course was great; it made me think of every aspect of social media marketing. Andy Carter was very supportive; his feedback made me think more deeply about my assignment responses. The content was clear; the learning material was easy to understand.

Amanda Bate: social media marketing course

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Nichola Knight social media marketing course

I could see the potential to promote our business on various platforms and thought it was important to gain a true understanding of social media. The course was extremely informative and enjoyable.

Nicky Knight: social media marketing course

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Gary Ford: social media marketing course

I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.

Gary Ford: social media marketing course

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Hayden Murtagh: social media marketing course

From start to finish the staff were amazing and very helpful. My tutor, Andy Carter was extremely helpful and resourceful​. Since completion of my course a few months ago I have secured my first few paying clients.

Hayden Murtagh: social media marketing course

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Course overview

Online social media marketing courseOur social media marketing course equips you with the skills to use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them.

They don't realise that they could use social media to dramatically enhance their reputation, expose themselves to potential clients and customers, and most importantly increase their income.

From freelancers to multimillion-pound corporations, an effective online presence can mean the difference between business success and failure.

Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.

As well as helping many individuals become successful social media marketers, this course is also used to train staff from some well respected organisations, including South Wales Police, Bioversity International, and Oil and Gas UK. See our other clients

We have an excellent track record in helping our social media marketing learners find work and set up as successful freelancers. See some examples below.

Our aim is to give you the best learning experience you've ever had, or ever will have.

Former student, Christine Jones, was particularly impressed with our "friendly and supportive" tutor support. See her review

Another successful learner, Eva Prager, said the course "gave her more than she expected", and the "tutor support was excellent". See her review

Our comprehensive social media marketing course teaches you how to:

  • market yourself, or your business using popular social media platforms
  • maintain an effective presence on Facebook, Twitter, LinkedIn, YouTube and other popular social media platforms
  • write engaging social media content and get the most out of search engine optimisation (SEO)
  • manage the online reputation of yourself or your business

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.

When you graduate, you will receive the ABC awards certificate of achievment, a unit learner summary lisiting the subjects you have studied, and the accredited CMP diploma in social media marketing. Both qualifications are industry recognised, and prove you are a certified social media marketer.

See course reviews | See our alumni


ABC awards logoAt the end of this course, successful learners will receive a Certificate of Achievement from ABC Awards, and a Learner Unit Summary, which lists the details of all the subjects they have completed as part of the course.

This social media marketing course has been endorsed under the ABC Awards’ Quality Licence Scheme

We will also email you the fully accredited CMP diploma in social media marketing, which is an industry recognised qualification that proves you are a qualified social media marketer.

These awards will enable you to apply for social media maketing jobs, develop your career, or help you find freelance work.

Enquire about this course

We usually reply to enquiries within 30 minutes during office hours, and up to one working day during busier periods. Please check your spam / junk folders if you can't see our email in your inbox.

How does the course work?

Our courses are delivered online. This means you can study at a pace you're completely comfortable with and fit your course around your lifestyle.

You'll also benefit from having a personal course tutor who will mark your assignments, answer your questions and give helpful and friendly advice.


You will be in safe hands studying with us. We have been running our courses since 2003.

We are listed on the government's UK Register of Learning Providerswhich is run by the Department for Education and Skills. 

We are fully accredited by three recognised organisations:

Our accrediting bodies have reciprocal arrangements with other countries, meaning you can study this course from anywhere in the world. We have students in more than 100 countries.

Price and payment

The price of our social media marketing course is £175 (incl. VAT). This fee can either be paid in full, or over two interest free monthly payments of £87.50

Duration and hours

The duration of this course is approximately 20-30 hours. You fit these hours in whenever is best for you - we offer complete flexibility, with no deadlines or time limits. 

This means you can study at a pace that suits you, and fit the course around your lifestlye.

On average, people take around 1 month to complete it, but it doesnt matter if you take longer - the course has no expiry date.

There are no set enrolment dates. You can enrol and begin studying whenever suits you.


Student discount card

Our social media marketing course enables you to get an NUS student discount card, enabling you to save money on more than 170 brands across the UK.

You can get 10% off at the Co-op, 5% off at Amazon, 10% off at Superdrug, 10% off at New Look, and 20% off at WH Smith. Plus many more. 


Course tutor: Andy CarterAndy Carter

Group head of news | comms director and consultant

BBC | Sky News | Virgin Radio | TLRC | Leeds Council | Northumbria University | Be Ambitious

We provide you with a personal tutor who will mentor you through the course, mark your assignments, and give you expert advice whenever you need it.

All our tutors are professionals who are still working in their sectors. They will be there to help you every step of the way. And you can contact them whenever you need to.

Andy Carter is our social media marketing course tutor. He has been in charge of PR and communications at Leeds city council, Northumbria university, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.

He also runs his own PR consultancy.

More about Andy

Course subjects

This course covers everything you need to know to get started in the world of social media marketing.

Lesson 01: Introduction to social media
  • Define how social media can be used in marketing and public relations
  • Devise a social media plan for Twitter, Facebook and other platforms
Lesson 02: Web writing techniques
  • Master web writing techniques
  • Write intros, sells and headings
  • Write well-constructed copy
  • Adapt your writing style to suit a web audience
Lesson 03: Business blogging
  • Create, write and maintain your own blog
  • Integrate your blog with Twitter, Facebook and other platforms
Lesson 04: Interaction and engagement
  • Define different types of social media and website users
  • Integrate your website with social media
  • Use tools to achieve and maintain interactivity and engagement
Lesson 05: Use social media for SEO
  • Explain social media’s role in SEO (search engine optimisation)
  • Explain how search engines rank content
  • Discuss the importance of keywords, links and hashtags in SEO
  • Explain other social media techniques that will assist SEO
  • Create SEO-friendly social media content
Lesson 06: Social media and reputation management
  • How media law and regulatory codes can be used as media management tools - pre, and post publication
  • Manage online reputation, proactively and reactively
Lesson 07: Devising a social media strategy
  • Understand why businesses need a social media marketing strategy
  • Research, prepare and schedule a social media marketing strategy

What will I need to study this course?

In order to study our social media marketing course, you'll need the following:

  • access to a computer, tablet or similar device
  • internet access
  • one or more active social media accounts
  • either Microsoft Word, OpenOffice or iWork pages software, and basic knowledge of how to use it. 
  • an email account

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How you could benefit from training in social media marketing

Most companies and service providers understand the importance of having an online presence. But what does this really mean?

Social media platforms, websites and blogs can be great marketing tools. But if you don’t know what you’re doing, they can be a waste of time and offer little benefit.

Through our online social media marketing course, you will learn how to develop an effective strategy that ensures you get the most out of the web.

We teach you how to use online platforms as an effective route to new business and leads.

We also show you how to engage with potential clients and customers over the long term.

You will see that by producing interesting, entertaining and meaningful content, visitors have a reason to keep coming back to you!

Training in social media marketing can be especially beneficial if you are:

  • a freelancer or entrepreneur who needs help in effectively promoting their products and services online
  • a business or organisation that wants to harness the power of the web to generate new clients and business
  • a marketing professional who wants to brush up on their online skills

If you’re struggling with your strategy or your web presence isn’t working, our comprehensive social media marketing course can save you time and get you real results.


CMP Charter Mark

CMP charter markThe Charter Mark is our assurance of accredited educational quality.

We award it to students who have graduated from one of our courses or training programmes. It helps them to find work.

Holders are licensed to use it on their websites, stationery, and social media profiles.

The Charter Mark guarantees that holders have achieved set standards of competence in a given field.

It gives employers confidence that applicants for staff positions or freelance work have received accredited training and independent assessment.

See more details

This course gets results

Individuals and businesses across the UK and beyond testify that this course met their needs. 

And don't take our word for it: 

See course reviews

See course successes

When you finish

When you complete the course, you will receive two respected qualifications:

These recognised awards will add value to your CV, and help when you apply for social media marketing jobs or freelance work.

We go the extra mile

We will still be here to help you, even after you have completed your course. There’s no cut-off point.

We provide:

  • personal careers advice
  • help with your CV
  • help looking for work
  • a reference when applying for jobs

What happens when I enrol?

Once you have completed your enrolment form, and have paid your fee, we will be in touch very quickly via email, usually within 15-20 minutes, during office hours. We will send your introductory materials so you can get started. 

There are no set enrolment dates. You can enrol and begin studying whenever suits you.


Course reviews

I ended up enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I can do it! Christine Jones

Read more social media marketing course reviews

Take our social media challenge Claim your free ebook: Five vital steps to boost your career | FAQs

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