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Accredited social media marketing diploma

Social media marketing

Course summary

£175 incl VAT. Payment options
2 x monthly payments of £87.50. No charges, interest or credit checks.
Andy Carter
An interest in Social Media. Take our social media challenge! 
Duration / hours:
Approximately 20-30 hours of study. You work at your own pace
Accredited CMP diploma
Charter Mark:
Yes. See details of our SM marketing Charter Mark

Course review

Gary Ford: social media marketing course

I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.

Gary Ford: social media marketing course

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If you are not satisfied after you have completed your course, we will refund your fee – no questions asked. See details 

Course overview

Social media marketing course iconOur social media marketing course equips you with the skills you need to successfully promote your business or organisation online.

From freelancers to multimillion-pound corporations, an effective online presence can mean the difference between business success and failure.

Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.

Former student, Christine Jones, was particularly impressed with our ‘friendly and supportive’ tutor support. See her review

Our comprehensive social media marketing course teaches you how to:

  • build a blog that engages your audience and gets you more business
  • maintain an effective presence on Facebook, Twitter, LinkedIn and the other big social media platforms
  • write for the web and get the most out of search engine optimisation (SEO)
  • manage the online reputation of your business or organisation

When you graduate, you will receive the respected CMP Charter Mark as well as an accredited diploma.

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Here's what we provide. Compare it with other colleges

7 lessons and 7 assignments, personally marked by a tutor with in depth feedback.

Tutorial support, even after you've completed the course.

Rapid turn-around time. Usually 24 hours, weekdays.

Help icon

Help getting a job, and career guidance.


This course covers everything you need to know to get started in the world of social media marketing.

Lesson 01: Introduction to social media
  • Define how social media can be used in marketing and public relations
  • Devise a social media plan for Twitter, Facebook and other platforms
Lesson 02: Web writing techniques
  • Master web writing techniques
  • Write intros, sells and headings
  • Write well-constructed copy
  • Adapt your writing style to suit a web audience
Lesson 03: Business blogging
  • Create, write and maintain your own blog
  • Integrate your blog with Twitter, Facebook and other platforms
Lesson 04: Interaction and engagement
  • Define different types of social media and website users
  • Integrate your website with social media
  • Use tools to achieve and maintain interactivity and engagement
Lesson 05: Use social media for SEO
  • Explain social media’s role in SEO (search engine optimisation)
  • Explain how search engines rank content
  • Discuss the importance of keywords, links and hashtags in SEO
  • Explain other social media techniques that will assist SEO
  • Create SEO-friendly social media content
Lesson 06: Social media and reputation management
  • How media law and regulatory codes can be used as media management tools - pre, and post publication
  • Manage online reputation, proactively and reactively
Lesson 07: Devising a social media strategy
  • Understand why businesses need a social media marketing strategy
  • Research, prepare and schedule a social media marketing strategy

How you could benefit from training in social media marketing

Most companies and service providers understand the importance of having an online presence. But what does this really mean?

Social media platforms, websites and blogs can be great marketing tools. But if you don’t know what you’re doing, they can be a waste of time and offer little benefit.

Through our online social media marketing course, you will learn how to develop an effective strategy that ensures you get the most out of the web.

We teach you how to use online platforms as an effective route to new business and leads.

We also show you how to engage with potential clients and customers over the long term.

You will see that by producing interesting, entertaining and meaningful content, visitors have a reason to keep coming back to you!

Training in social media marketing can be especially beneficial if you are:

  • a freelancer or entrepreneur who needs help in effectively promoting their products and services online
  • a business or organisation that wants to harness the power of the web to generate new clients and business
  • a marketing professional who wants to brush up on their online skills

If you’re struggling with your strategy or your web presence isn’t working, our comprehensive social media marketing course can save you time and get you real results.


The course leads to the CMP diploma which guarantees you can produce copy to a recognised standard.

Many people say they "work on social media". But our accredited social media marketing diploma will set you apart.

The course also allows you to gather points for the Chartered Institute of Public Relations continuing professional development scheme

Some of the CIPR's membership designations and roles depend on completing your CPD each year.

CMP Charter Mark

CMP charter markThe Charter Mark is our assurance of accredited educational quality.

We award it to students who have graduated from one of our courses or training programmes. It helps them to find work.

Holders are licensed to use it on their websites, stationery, and social media profiles.

The Charter Mark guarantees that holders have achieved set standards of competence in a given field.

It gives employers confidence that applicants for staff positions or freelance work have received accredited training and independent assessment.

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Course tutor: Andy CarterAndy Carter

Press and comms director and consultant

Leeds Council |Northumbria University |Be_Ambitious

Andy has been in charge of PR and communications at Leeds city council, Northumbria university, the London Borough of Sutton and Peterborough city council.

He now runs his own PR consultancy.

He will mark your work, answer your questions and give you friendly help and advice.

More about Andy

This course gets results

Individuals and businesses across the UK and beyond testify that this course met their needs. 

And don't take our word for it: 

See course reviews

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Course delivery

You will have access to our Online Learning Area, where you can:

  • download course materials
  • submit assignments
  • use our college libraries and resources
  • chat to other students
  • keep up-to-date with college news

Our turn-around time for marking work is three working days. We usually provide same-day tutorial support on weekdays.

When you finish

You should have the skills to work effectively in social media marketing, across traditional and new media platforms.

You will have a respected qualification, and the skills to start applying for social media jobs, or to get work as a freelancer.

You will also be able to use the CMP Charter Mark, which will establish your credentials when you are looking for work.

What you need to study social media marketing

  • access to a computer, tablet or similar device
  • internet access
  • Microsoft Word or equivalent: OpenOffice, iWork pages
  • an email account
  • a camera and a video recorder. Smartphones or tablets are acceptable

Course reviews

I ended up enjoying the challenge. The tutorial support was friendly and supportive, and I learned that by working hard, I can do it! Christine Jones

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