Why is social media marketing important?

 

Our Social media marketing course teaches the importance of utilising social media as a marketing tool. In this day and age, social media is becoming one of the most important aspects of digital marketing. There are so many benefits, one of which is  that it helps reach millions of customers worldwide. Here are a few reasons why social media is important:

Engagement
Social media is a great way to engage and interact with customers. If you are able to speak to your target audience on a daily basis, you have more chances of making a sale. Interact with your followers, that way you get to know them and what they want. But don’t be robotic in your posts. People like buying from, and interacting with other people.

Awareness
You can observe and monitor your followers activity on your page / profile. You can see which products and services your followers interact with the most and which they don’t. You are also able to monitor your competitors and gain a better understanding of your industry.

Increased website traffic
By sharing your content on social media, you are giving your followers a reason to click-through to your website. If you share good quality content on your social media platforms, you can increase your website traffic and therefore increase the opportunity for conversions.

SEO rankings
Your SEO ranking is calculated using several factors, one of which is social media presence. Your website could be fully optimised, but if there are no links to social media and no backlinks from your social media to your website, then it will be a negative factor. By sharing content on your social media, you are letting Google know that your brand is active, valid and available for the public.

See our social media marketing course