social media marketing courseOur online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition.

The course is ideal for:

  • Beginners.
  • Digital marketers who want to develop their skills.
  • Staff training and development.
  • Business owners and freelancers who want to expose themselves to more clients.
  • People who use social media within their jobs.
  • Individuals and businesses who want to drive more traffic to their website or blog.
  • People who want to develop their existing social media marketing skills.
  • Copywriters, webwriters, content writers, bloggers.

Job description

A social media manager will manage a company’s social media marketing and advertising. Their job would include, but is not limited to:

  • Deliberate planning and goal setting.
  • Development of brand awareness and online reputation.
  • Content management.
  • SEO (search engine optimisation) and generation of inbound traffic.
  • Generating leads and sales.

A social media manager is usually a highly motivated, creative person with experience and passion for connecting with customers. That passion comes through as they engage with customers on a daily basis, with the ultimate goal of turning followers in to customers.

They must communicate the company’s brand in a positive, authentic way.

Google’s number one search ranking factor is relevant content. It’s obvious that managing content should be part of the social media manager’s job description.

Content management duties include:

  • Manage the creation and publishing of relevant, high-quality content.
  • Create a regular publishing schedule.
  • Leverage the right tools to manage your content, such as Hootsuite or Post Planner.
  • Implement a content editorial calendar to manage content and plan specific marketing campaigns.
  • Promote content through social media advertising.

It is crucial that a social media manager stays up to date with the changing algorithms. If self-employed then they should always allocate a budget to the development of their skills.

See our social media marketing course