Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

The first responsibility of a social media manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.

Identify target customers

I’m sure you’ve said this once or twice before: “If we had ten more customers just like them, life would be great!”

Write down the circumstances and attributes of those types of customers.

Once you know more about who you want to reach, you can use data to target your message.

Set clear objectives

All marketing plans include defined, realistic goals.

When setting goals, it’s important to identify what challenges the business is experiencing.

Here are five of the most common challenges:

  • Insufficient website traffic.
  • Weak brand awareness.
  • Declining customer retention.
  • Poor online reputation.
  • Slow sales.

Engagement strategy

A social media manager should listen, respond, ask questions and engage your audience.

People will ask questions and sometimes want to engage in a sale. A social media manager should have knowledge and experience of the sales process to respond correctly.

If a lead asks a question, answer it and follow it up with a question to engage them further, eventually guiding them to a product display page, signup form or appointment.

Measure and analyse

You’ll need to determine the key performance indicators (KPI’s) that matter most to your business.

Here are eight KPI’s to determine return on investment (ROI):

  • Audience growth.
  • Audience profile.
  • Audience engagement.
  • Content reach.
  • Engagement by content type.
  • Leads.
  • Response rate and quality.
  • Negative Feedback.

Measure results on a daily basis. Your results should tie back to your objectives and provide a clear understanding of the returns you’re getting.