Using social media to increase awareness of your brand

 

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.

From freelancers and small businesses to multimillion-pound organisations, an effective online presence can mean the difference between business success and failure.

Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing content from your blog or website to your social platforms is a great way to get readers as soon as you publish a new post.

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.

Offer great value in the chat, rather than being too promotional. Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the chat.

Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

Boost sales

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals.

Partner with influencers

Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company online, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers – people who have a large following and can draw the attention of that following to your brand.

See our social media marketing course