Tips on using social media for business

 

In the ever changing world of social media, you might be wondering if you are getting the most out of your business’s social media campaign. Our social media marketing course covers everything from setting up your profile, to achieving interaction.

Let’s look at some basic tips that apply to any social media platform that your business is utilising. These are the methods that even advanced social media users tend to forget now and again.

  • Make sure your social profiles are complete and up to date. Obvious, but usually forgotten! Type your name and your business name in to Google and see which social media profiles rank on the first two pages. Make a note of them and now visit each profile to make sure all of your information is filled out and up to date. This includes your website information.
  • Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Google+, for example, allows you to link to as many of your other social profiles as you choose. Your YouTube channel offers a spot for Twitter, Facebook, and Google+ links. Also, don’t forget to include your social profiles in your email signature with applications like WiseStamp or simple text links to your social networks.
  • Check your email contacts for new people to connect with on social networks, and do this periodically. If it’s been a few months (or a few years) since you last checked your email contacts for new people to connect with on social networks, now is a great time to do so. Try it on Twitter, Facebook, LinkedIn, and Pinterest.
  • Stop buying followers and fans. It’s an easy trap to fall into when your goal is to simply inflate your number of social followers. But networks like Facebook are already working to remove fake likes from pages; and tools for Twitter are exposing accounts with a high volume of fake followers. So just remember that it’s not worth it – fake followers and fans will do nothing for your engagement or your bottom line.
  • Use each platforms analytics to measure your social media efforts. Check each platform to see how many people are seeing and engaging with your posts. That way you can see which platforms are working for your business, and which aren’t.

See our online social media marketing course