Our social media marketing course covers various social media platforms, but which should you use in your social media marketing efforts. We’re going to explain how to figure that out in this blog post.
Social media is completely different from network to network. Yes, it’s all social media, but Facebook and Twitter might as well be Switzerland and France. Each platform is unique, with its own practices, style, and audience.
You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
You don’t have to be on all of them – just the ones that matter to you and your audience.
Here are a few things to consider that may help you decide which social networks to try, but also how many to try.
Audience: Where do your potential customers hang out? Which social network has the right demographics?
Time: How much time can you spend on each social network? Estimate at least an hour each day for each social network, especially at the beginning. (Once you get going, tools like Hootsuite can help you save a bit of time.)
Resources: Do you have any staff and skills to work with? Social networks like Facebook emphasise quality content. Then there are visual social networks like Pinterest and Instagram that require images and videos. Do you have the resources to create what’s needed?
The decision now, is to find your customers and which platforms they are on. Then you need to decide how much time you can give to posting on those platforms. Finally, do you have the resources to create quality content and visual graphics?
See our social media marketing course