Social media marketing: Twitter


Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.


Twitter is known as a “micro-blogging” site where users are restricted to posting short (a maximum of 140 characters) messages.

They are similar to Facebook’s status updates. Links to other sites, as well as video content and images, can be included in each tweet. Users are able to “follow” other people (or organisations) on the site who they find interesting or relevant to their work.

Why would a business be interested in Twitter? In the same way that Facebook “likes” could be considered to be one way of judging success or interest in an organisation, the same could be said about the number of followers achieved on Twitter. Twitter users can retweet (endorse) messages they like.

Twitter can be used in “broadcast mode” eg a one way tool for messages from the organisation you represent, or it can be used to engage with users and begin a conversation with them.

Most social media experts consider Twitter to be a “high speed” tool: messages can be written and posted very quickly, reaching many thousands of users in a short time because of retweets.

See out social media marketing course