Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Whether you’re just getting started or have been active for a while, but haven’t had much success, follow these social media marketing tips:
A/B test
This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of.
A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing for landing pages and sales pages, but you can also use it in your social media posts.
Instead of publishing a Tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline with each post.
A/B testing is important because people will react differently to a post depending on the copy.
The reason why a piece of content is lacking success on social media could be due to low quality content or that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention.
Measure and analyse
Following on from the previous social media marketing tip, you need to measure your efforts and analyse the results. A lot of businesses don’t track their social media at all, so they have no idea whether or not anything they’re doing is working.
If you don’t want to fall under that umbrella, start tracking your social media activity right now.
Some of the metrics that you want to track include:
- Reach and engagement for Facebook.
- Impressions, visits and mentions on Twitter.
- Likes, comments and mentions on Instagram.
You should track these metrics on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your social media strategy.
Communities
Smaller communities form within the large social media platforms. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you to connect with like-minded people and companies.
Participating in these communities will help you establish yourself or your business as an authority. Use them as an opportunity to share your knowledge and interact.
Look for communities related to your industry on the social media channels you’re active on, then start joining and actively participating. Try starting with Facebook groups or Twitter Chats as they tend to be the most active.
See our social media marketing course