Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Here are some strategies to promote your small business on social media.

Start with one platform

When you’re just getting started with social media, it can be tempting to go all in and attempt to reach people on every platform, but don’t do that!

You will quickly become overwhelmed and neglect the platform you should be on.

Promote reviews

Though social media posts are great, many people trust official reviews more. Sites like Facebook offer a review / recommend function, so it’s a great place to promote positive reviews.

Which adds social proof and also reminds other customers to share their thoughts.

Humanise your business with behind the scenes media

Anyone can go to your website to learn the basics about your business. But people follow brands on social media to make deeper connections.

Share a selfie or go live on Facebook to connect with people face-to-face. Share some video content from your office.

Host a competition

To really get people engaged with your brand, offer an incentive. Host a giveaway or raffle if people use your specified hashtag or post an image or video of your product.

There are plenty of ways to personalise this experience to your particular brand and customers.

Don’t schedule everything

Automating social media posts can save you time when it comes to things like promoting blog posts or aggregating content. But you shouldn’t rely on it.

Set aside some time each day to check in on your network and look for opportunities to start conversations.

Go live

There is one increasingly popular tactic that allows you to show off a behind the scenes view of your business while also increasing follower engagement in a really authentic way – live streaming.

You can host live sessions on Facebook or Instagram at a set time each week or month so your audience knows when to tune in. You can also repurpose that content.

See our social media marketing course