How to build your social media marketing startegy in 2020: Timeliness

 

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Make your response time a top priority

Timeliness is a two-way street. Customers expect quicker responses from businesses in 2019, but they also want meaningful conversations on a regular basis.

Social media channels are built as networks. A place to converse and share content.

You can’t forget these core elements of networking. It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a business by just being present and talking to your audience. That’s why social customer care is of utmost importance to brands wanting to increase audience awareness.

It’s all about engagement.

Post at the best times to engage

When are you available to engage and interact with customers?

There are some recommended times to post on social media. But if you aren’t there to communicate, what’s the point of posting at that time?

Try to make sure you are available and ready to answer any product questions or concerns when you tweet or post. It’s good to know the best times to post on social media, but it’s just as critical to engage after posting.

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

See our social media marketing course