Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Establish your most important metrics

It doesn’t matter what you’re selling, your social media marketing strategy should be data-driven.

That means focusing on the social media metrics that matter.

Yes, likes and shares are nice to have, but they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales.

Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but here are some additional metrics to watch in 2019:

Reach

Your post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?

In the face of ever-changing organic algorithms, tracking reach is more important than ever.

Clicks

This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel.

Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.

Engagement

The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach.

This sheds light on how well your audience perceives you and their willingness to interact.

Hashtag performance

What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Which hashtags created the most engagement?

Organic and paid likes

More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads.

However, earning organic likes on Instagram isn’t quite as difficult.

See our social media marketing course