Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.

From freelancers and small businesses to multimillion-pound organisations, an effective online presence can mean the difference between business success and failure.

Setting goals is vital to all marketing and business strategies, and social media is no exception. It can be difficult to decide what your objectives should be, so here are a few common social media goals to consider:

Brand awareness: To create authentic and lasting brand awareness, avoid going over the top with sales posts. Instead, focus on quality content.

ROI: There isn’t a business on social media that doesn’t want to increase its return on investment. But on social media, this goal is specific to ensuring that the costs of advertisements and design stay on track.

Loyalty: Does you promote user-generated content? Do your followers react without any initiation? Getting to this point takes both time and effort.

Better grasp on the industry: What are your competitors doing? What strategies are they using to drive engagement or sales?

See our social media marketing course